If you have time, basic technology knowledge and the willingness for personal involvement, self-management gives you full control and lower cost. However, if you want passive income without daily involvement or are not familiar with the platform environment, outsourcing to a company (with a 15–25% commission) ensures professional and stress-free management.

Answer “Yes” or “No” to the following questions:

🟩 If you answered “Yes” to most questions, you’re likely ready to manage your rental yourself.

🟥 If you answered “No” several times, working with a professional property management company is probably the safer option.

A property manager is the professional who partially or fully undertakes the management of a short-term rental property (e.g. on platforms like Airbnb or Booking) on behalf of the owner. They act as a “bridge” between the owner and the guests, taking care of promotion, smooth operations, customer service, and the daily maintenance of the property.

A professional property manager in short-term rentals offers significant advantages:

Provides access to specialized management tools (such as channel managers for booking synchronization, dynamic pricing for optimal rates, cleaning and maintenance apps, smart locks, and concierge bots for easy check-in),

Ensures multi-channel presence on platforms like Airbnb, Booking, Vrbo, and dedicated websites,

Accelerates the success of new properties by leveraging existing guest networks and reviews,

Builds professional collaborations with photographers, interior stylists, contractors, and accountants,

Delivers proven higher occupancy rates and better guest reviews.

👉 This translates into greater returns, market stability, and less stress for the owner — especially if they are new to the industry or lack the time and expertise.

What does the entry of hotels into Airbnb mean for short-term rental hosts?
It brings more competition in search results and potential price pressures, but also greater traffic to the platform. Differentiation through amenities and the overall guest experience becomes even more important.The role of a property manager – Depending on the agreement

What are the two main things that make a place rank higher on Airbnb?
Airbnb now evaluates accommodations based on the likelihood of a booking and the likelihood of a guest leaving a 5-star review. The more positive the guest experience, the higher the accommodation appears.

Read more

Advantages of hiring a professional property manager

1. Full organization of the property
2. Increased occupancy through the right strategy and multi-platform presence
3. Professional image towards guests
4. Time savings for the owner
5. Revenue growth through dynamic pricing and positive reviews

Conclusion: The more specialized the property manager, the better the property performs.

Tip: Before choosing a manager, ask for examples of listings they have managed, clarify the commission rate and what it includes, and ensure they have access to professional management tools (e.g. channel managers, pricing systems).

A good partnership with a management company can turn your property into a profitable investment, as long as there is a clear agreement and mutual trust. The contract should explicitly define the commission rate (and whether VAT is included), which services are covered (cleaning, photography, guest support, etc.), the duration of the cooperation and termination terms, as well as who has access to and ownership of the listings.

It is important to clarify rights and responsibilities, such as who manages the income, who is accountable for damages or negative reviews, and what reports you will receive. From the beginning, set clear termination terms, such as notice period, penalties, and handling of existing bookings, and specify communication channels, reporting frequency, and the point of contact. Clear agreements and written documentation protect your property and ensure stable income without legal issues or loss of control.

What are the key factors for choosing a profitable location for Airbnb in Greece in 2025?
Success depends on demand, accessibility, the regulatory framework, and the profile of travelers. Areas such as Crete, Corfu, and Athens offer high occupancy rates and stable returns.

Read more →

What does the entry of hotels into Airbnb mean for short-term rental hosts?
It brings more competition in search results and potential price pressures, but also greater traffic to the platform. Differentiation through amenities and the overall guest experience becomes even more important.1. What is the duration of the contract and can I terminate it at any time?
Ask for a clear timeline and termination terms without unfavorable clauses. Pay attention to penalties or compensation requirements in case of early termination.

2. Who owns the accounts on the platforms (Airbnb, Booking)?
Ideally, the accounts should be in your name. If they belong to the company, you cannot continue without them.

3. What is the fee/commission and what does it include?
Ask if it covers cleaning, photography, booking management, and whether there are hidden costs. Best practice: the owner gets paid directly and invoices the company for its commission.

4. Will I receive detailed reports of income and bookings?
Yes, request monthly detailed reports with all income, bookings, and reviews.

5. What services do you offer in daily management?
Photography, listing setup, guest communication, cleaning, pricing, and review management. Check if there is 24/7 support for emergencies.

6. Will I have a dedicated manager for my property?
Personal contact with a dedicated manager is valuable for communication and quick problem-solving.

7. What is your experience?
Ask for examples of other properties they manage, reviews, and social proof.

Tip: Print the checklist, note down the answers, and if you don’t get clear responses to 2–3 questions, don’t sign yet.

The best period to start discussions with a property manager is right after the end of the tourist season, usually from November to March. After October, professional managers have more time to consider new partnerships, look for new properties to add to their portfolio, and begin preparing strategies for the upcoming season such as pricing, marketing, and upgrades. The advantages of this period include: Time for renovations and photography, stress-free planning, proper platform onboarding and better evaluation of your options. Specifically:

November – February: First contact, comparisons, and selection of manager

February – March: Agreement signing, property onboarding, photography

April onwards: Limited time, reduced availability

💡 Tip: Managers value owners who act early, as it demonstrates seriousness and professionalism.

What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.By defining in advance how the cooperation will end, you avoid conflicts and restrictions that make exit difficult, you maintain control of your property and your online presence, and you keep the option to continue with another manager or on your own without obstacles. What should you discuss before signing?

Duration of cooperation: Is there an initial commitment? Automatic renewal?

Exit clause: Notice period and penalties for early termination.

Account ownership: Who manages Airbnb/Booking profiles? Can they be transferred?

Content ownership: Photos, texts, branding.

Bookings after termination: Who handles existing reservations?

Platforms/commissions: What access will you lose? Are there ongoing charges?

💡 Contract tip: It is recommended to include in the agreement a specific clause on termination, defining a clear notice period (e.g. 30 days), specifying which assets are transferred (profiles, content, data), and ensuring protection of bookings made during the cooperation.

Golden rule:
Good agreements → strong partnerships
Good exits → protection of relationships and property

📌 Planning for the end from the beginning isn’t pessimistic — it’s professional.

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

Who is the Short Stay Athens Conference 2026 aimed at?
The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.

Read more:

How can property owners increase bookings through Google Vacation Rentals?

By joining the partner program, properties appear on Google Search, Maps, and Assistant, gain direct bookings without commission, and access performance data to optimize their strategy.

Collaboration with a management company can take different forms – depending on how involved you want to be as an owner and which tax or operational model best suits your property.

Full Management (with Lease Agreement)
The company fully handles the operation of the property (registration, listing, check-in, cleaning, guest communication, linens). The owner receives a fixed rent or a percentage-based return, is taxed as rental income, and is paid periodically (monthly/quarterly). Ideal for those who want full disengagement, but with a higher commission.

Electronic Management (Co-Hosting)
In the Co-Hosting model, the owner retains the registration and posts the property on platforms, while the company acts as co-manager, handling online booking management and guest communication. The owner remains responsible for on-site check-in/check-out, cleaning, and guest service, and usually no lease agreement is required.

Beyond these two main models, there are other adjustments and options offered by management companies. For this reason, we recommend owners consult the Stama Greece link for more contacts with these companies.

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

What does the entry of hotels into Airbnb mean for short-term rental hosts?
It brings more competition in search results and potential price pressures, but also greater traffic to the platform. Differentiation through amenities and the overall guest experience becomes even more important.Yes, under certain conditions. The company can promote tours, excursions, cruises, transfers, or local experiences, but it cannot invoice the customer directly. Services are invoiced by the third-party provider, and the company receives an agreed-upon commission, invoiced by the provider. If the company collects payment directly from the customer, it is considered to be providing the service itself, which may lead to tax penalties.

Stama Greece (Association of Short-Term Rental Companies) is the first institutional body in Greece representing companies in the short-term rental sector, including vacation rentals, villas, complexes, and serviced apartments. It was founded in January 2020 and is an official member of the European Holiday Home Association (EHHA), based in Brussels. The mission of Stama Greece is to:

1. Institutionally represent short-term rental companies in Greece and abroad.
2. Upgrade hospitality services in the Greek tourism sector.
3. Utilize and manage owners’ properties for maximum benefit.
4. Promote synergies and collaborations among its members.
5. Support business development through continuous education.
6. Connect professionals and companies to exchange knowledge and create opportunities.

Role and Activities of Stama Greece

Stama Greece plays a key role as the link between the private short-term rental sector and governmental/institutional authorities. Its main activities include: negotiating and intervening in legislative regulations affecting the sector, updating members on legal, tax and business developments, promoting best practices for sustainable and responsible hospitality and participating in European forums and consultations.

Who can become a member?

Members of Stama Greece can include: property management companies, owners and entrepreneurs in villas & serviced apartments, and organizations or partners active in the short-term rental ecosystem.

The World Travel & Tourism Council (WTTC) is an international organization representing the private sector of travel and tourism and promoting the sustainable development of the industry.

What does the entry of hotels into Airbnb mean for short-term rental hosts?
It brings more competition in search results and potential price pressures, but also greater traffic to the platform. Differentiation through amenities and the overall guest experience becomes even more important.Tourism restrictions could lead to $245 billion in lost GDP, $122 billion in tax revenue, and nearly 3 million jobs (2025–2027). The WTTC recommends “smart management” with strategic planning, investments, partnerships, and community involvement.

Read also-  European tourism: Restrictions come at a high price

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Translated with DeepL.com (free version)

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.Who is the Short Stay Athens Conference 2026 aimed at?
The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.

Read more:

What is the picture for short-term rentals in Europe according to the latest AirDNA data?
In October, short-term rentals in Europe showed signs of slowing down: Listing supply increased (+1.8%), demand declined marginally, occupancy fell to 54.9%, and RevPAR decreased by 3.3%, resulting in lower overall performance for many Airbnb hosts.Why does Airbnb find it easier to attract hotels than new homes to its platform?
According to Brian Chesky, hotels join more quickly because they face fewer regulatory hurdles than homes and fill supply gaps in markets with strict short-term rental rules. The collaboration is considered more efficient and immediately profitable.
Read more →It brings more competition in search results and potential price pressures, but also greater traffic to the platform. Differentiation through amenities and the overall guest experience becomes even more important.

Read also- What does Airbnb’s expansion into hotels mean for short-term rental managers?

What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.How much has the luxury housing market in Greece changed and which areas stand out?
Greece has joined the club of international premium markets, alongside Italy, France, and Spain. Mykonos now reaches ~€10,800/sq. m., the Athenian Riviera ~€10,500/sq.m., while Corfu, Paros, Tinos, the Ionian Islands, and Crete are also commanding very high prices, attracting wealthy buyers from all over the world.Boutique hotels, family-run inns, and licensed B&Bs — accommodations that offer guests a personal and local experience.

By joining the partner program, properties appear on Google Search, Maps and Assistant, gain direct bookings without commission and access performance data to optimize their strategy.

Read more: Google opens the way for short-term rental bookings

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Translated with DeepL.com (free version)

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.Small managers can connect via approved Connectivity Partners, ensuring visibility on Google without direct technical integration while still benefiting from all the advantages of the program.

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.Through the strategic use of technology, process automation and data analysis tools. Proper organization and an emphasis on human hospitality are critical advantages.

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Translated with DeepL.com (free version)

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

Who is the Short Stay Athens Conference 2026 aimed at?
The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.

Read more:

Why does Airbnb find it easier to attract hotels than new homes to its platform?
According to Brian Chesky, hotels join more quickly because they face fewer regulatory hurdles than homes and fill supply gaps in markets with strict short-term rental rules. The collaboration is considered more efficient and immediately profitable.
Read more →An “AI co-host” is a smart assistant that automates daily tasks such as communicating with guests, reporting to owners and managing reservations, while maintaining the personal touch of hospitality.

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

Because no one cares more about a property than its creator. The owner brings authenticity and personality to the hospitality experience, something that no company or automation can fully replicate.

Τι σημαίνει στην πράξη το νέο πρόγραμμα “Airbnb έκπτωση 20%” για έναν host;

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.Not on its own. Technology provides tools and data, but it is only valuable when there is someone who knows how to use them strategically. Success lies in the right combination of human judgment and digital solutions.

Read more- Giannis Stimadorakis (Hotelyzer): “The true value of hospitality lies in people, not systems”

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Translated with DeepL.com (free version)

Airbnb now evaluates accommodations based on the likelihood of a booking and the likelihood of a guest leaving a 5-star review. The more positive the guest experience, the higher the accommodation appears.

Read more- Airbnb: Only these two factors boost listing rankings

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

Focus on accurate descriptions, cleanliness and prompt communication with guests. Consistency and quality reduce complaints and increase the likelihood of 5-star ratings, thereby enhancing the visibility of your listing.

Τι σημαίνει στην πράξη το νέο πρόγραμμα “Airbnb έκπτωση 20%” για έναν host;

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.Travelers are increasingly choosing March–May and September–October due to milder weather, lower prices and avoidance of overtourism. This trend offers owners new opportunities for off-peak occupancy.

Read more: Demand is rising for the shoulder months of the tourist season

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

They can adjust prices, promote experiences for milder seasons and target travelers seeking authentic, quieter vacations. This allows them to maintain revenue and high occupancy rates throughout the year.

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

Who is the Short Stay Athens Conference 2026 aimed at?
The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.

Read more:

How much has the luxury housing market in Greece changed and which areas stand out?
Greece has joined the club of international premium markets, alongside Italy, France, and Spain. Mykonos now reaches ~€10,800/sq. m., the Athenian Riviera ~€10,500/sq.m., while Corfu, Paros, Tinos, the Ionian Islands, and Crete are also commanding very high prices, attracting wealthy buyers from all over the world.Airbnb is eliminating commission splits and imposing a flat 15.5% fee on hosts. Although this may seem like an increase, hosts can maintain the same net income by adjusting their prices and fees accordingly.

🔗 Read more- Airbnb: What the new 15.5% host fee means

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

Hosts need to adjust their prices by 10–15%, communicate transparently with guests and leverage dynamic pricing and automation tools for optimal management.

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

Success depends on demand, accessibility, the regulatory framework and the profile of travelers. Areas such as Crete, Corfu, and Athens offer high occupancy rates and stable returns.

Read more → Airbnb Greece 2025: Tips for strategically choosing a profitable location

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

How much has the luxury housing market in Greece changed and which areas stand out?
Greece has joined the club of international premium markets, alongside Italy, France, and Spain. Mykonos now reaches ~€10,800/sq. m., the Athenian Riviera ~€10,500/sq.m., while Corfu, Paros, Tinos, the Ionian Islands, and Crete are also commanding very high prices, attracting wealthy buyers from all over the world.Who is the BnBNews and Nostus webinar on mid-term rentals aimed at?
The webinar is aimed at owners, investors, and property management professionals who want to take advantage of mid-term rentals (2–12 months) and learn how they can achieve more stable and predictable income from furnished properties.The changes include the Climate Crisis Resilience Fee, insurance requirements and restrictions in urban centers. Compliance with the new rules is critical for sustainable profitability.

Why is Airbnb investing in the redevelopment of Lycabettus Hill?
Airbnb is funding Lycabettus Hill as part of its strategy for sustainable tourism and strengthening local communities, supporting the restoration and upgrading of an iconic public space in Athens.

Read more →

According to Brian Chesky, hotels join more quickly because they face fewer regulatory hurdles than homes and fill supply gaps in markets with strict short-term rental rules. The collaboration is considered more efficient and immediately profitable.

Read more → Brian Chesky: Easier to onboard hotels than new homes on Airbnb

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

The new services attract audiences that do not necessarily book accommodation, strengthen user engagement, and increase traffic through local demand, contributing to the long-term expansion of Airbnb’s ecosystem.

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

Who is the Short Stay Athens Conference 2026 aimed at?
The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.

Read more:

What is the picture for short-term rentals in Europe according to the latest AirDNA data?
In October, short-term rentals in Europe showed signs of slowing down: Listing supply increased (+1.8%), demand declined marginally, occupancy fell to 54.9%, and RevPAR decreased by 3.3%, resulting in lower overall performance for many Airbnb hosts.Airbnb is funding Lycabettus Hill as part of its strategy for sustainable tourism and strengthening local communities, supporting the restoration and upgrading of an iconic public space in Athens.

Read more → Airbnb–City of Athens: New investment for the revitalization of Lycabettus hill

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.The funding will go toward rebuilding the wooden fence, improving accessibility, and restoring basic infrastructure to make the hill safer and more functional for residents and visitors.

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

The integration of Revolut Pay into Booking.com facilitates and speeds up payments for hosts, with the option of paying into a Revolut account and better management of multiple currencies.

Read more → Revolut–Booking.com: What the new payments partnership means for property owners and managers

The Greek IBAN is expected to simplify accounting procedures and make domestic payments from Booking.com easier, without the need for a foreign bank account.

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.In October, short-term rentals in Europe showed signs of slowing down: Listing supply increased (+1.8%), demand declined marginally, occupancy fell to 54.9%, and RevPAR decreased by 3.3%, resulting in lower overall performance for many Airbnb hosts.

Where and when will the first Short Stay Thessaloniki Conference take place?
This specialised conference will take place on 14 November 2026 in Hall 14 of the Thessaloniki International Exhibition and Conference Centre, as part of the Philoxenia – Hotelia international tourism exhibition organised by TIF-Helexpo.How much has the luxury housing market in Greece changed and which areas stand out?
Greece has joined the club of international premium markets, alongside Italy, France, and Spain. Mykonos now reaches ~€10,800/sq. m., the Athenian Riviera ~€10,500/sq.m., while Corfu, Paros, Tinos, the Ionian Islands, and Crete are also commanding very high prices, attracting wealthy buyers from all over the world.Pre-bookings for stays through May 2026 are about 2% lower than in 2025, with weaker demand in March–April, which is pushing owners and managers toward more flexible pricing and targeted campaigns to maintain occupancy rates.

Read more: Signs of slowdown in Europe’s short-term rental market, AirDNA reports

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

Who is the Short Stay Athens Conference 2026 aimed at?
The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.

Read more:

The “Airbnb-friendly” program allows tenants to legally offer partial accommodation in their apartment in selected apartment buildings, subject to agreement with the property manager. This allows them to supplement their income, covering even several months’ rent during the year.

Large housing search platforms, such as Apartment List, offer a special filter and “Airbnb-friendly” label so that tenants can easily find buildings that allow part-time hosting, while managers gain more leads, views, and demand for their properties.

Read more: The “Airbnb-friendly” program expands internationally

Who is the Short Stay Athens Conference 2026 aimed at?
The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.

Read more:

What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.How much has the luxury housing market in Greece changed and which areas stand out?
Greece has joined the club of international premium markets, alongside Italy, France, and Spain. Mykonos now reaches ~€10,800/sq. m., the Athenian Riviera ~€10,500/sq.m., while Corfu, Paros, Tinos, the Ionian Islands, and Crete are also commanding very high prices, attracting wealthy buyers from all over the world.VrboCare is Vrbo’s new trust package that replaces the Book with Confidence Guarantee and offers automatic coverage on every booking, 24/7 support, and assistance with rebooking up to 90 days before check-in. The goal is to make Vrbo the “safe to book” option, boosting confidence among both travelers and property managers.

Vrbo prioritizes listings with “Loved by Guests” badges (high ratings for cleanliness, accuracy, check-in, location) and Premier Host (99% acceptance, 0% cancellations, rating >9.2). Consistency in the hosting experience, proper review management, and operational stability are critical to property ranking.

Read more- Vrbo: A shift toward reliability with the new VrboCare package

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.Early data for 2026 shows a drop in demand of about 10%, so you’ll need flexible prices, targeting early bookers from abroad, and improving the quality of your place to keep bookings coming in.

Read more: Short-term rentals: Greek Airbnbs top €2 billion in revenue

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

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In 2025, revenue from short-term rentals in Greece reached €2.16 billion, with high occupancy rates but also depressed prices. For hosts, this means a mature, competitive market that requires more careful pricing and marketing strategies.

A property is suitable for mid-term rental when its location clearly serves a need (work, studies, hospitals, transportation) and when it is fully functional for mid-term stays, with the right equipment, comfortable spaces, and structured pricing specifically for this audience.

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

Who is the Short Stay Athens Conference 2026 aimed at?
The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.

Read more:

How much has the luxury housing market in Greece changed and which areas stand out?
Greece has joined the club of international premium markets, alongside Italy, France, and Spain. Mykonos now reaches ~€10,800/sq. m., the Athenian Riviera ~€10,500/sq.m., while Corfu, Paros, Tinos, the Ionian Islands, and Crete are also commanding very high prices, attracting wealthy buyers from all over the world.Mid-term leases are considered more stable, as they are based on a contract, clear terms (who pays what and when), property insurance, and a guarantee, while they can give a “second chance” to properties that do not perform well in the short term.

Read more: Mid-term rentals: When is a property really suitable?

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Translated with DeepL.com (free version)

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.The webinar is aimed at owners, investors, and property management professionals who want to take advantage of mid-term rentals (2–12 months) and learn how they can achieve more stable and predictable income from furnished properties

What does the second day of the Short Stay Athens Conference cover in terms of the daily operation of accommodations?
The second day focuses on practical issues that directly affect profitability: market data & KPIs (demand, pricing, occupancy rates, RevPAR, seasonality), new regulations and taxation rules, the role of OTAs and distribution, as well as the use of technology and AI for automation and better management. It is a “tool” day for property managers, platforms, and technology providers who want to organize their operations professionally.

Read more

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You will learn about the mid-term rental model, how the Nostus platform works, and the hybrid model of short-term rentals in the summer and mid-term rentals in the winter, which can increase occupancy rates throughout the year.

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

Who is the Short Stay Athens Conference 2026 aimed at?
The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.

Read more:

Yes. You can get into short-term rentals without owning property, either by renting properties long-term and subletting (rental arbitrage), or by taking on professional property management (property management/co-hosting), or offering services related to accommodation, such as cleaning, photography, or digital marketing.

What does the second day of the Short Stay Athens Conference cover in terms of the daily operation of accommodations?
The second day focuses on practical issues that directly affect profitability: market data & KPIs (demand, pricing, occupancy rates, RevPAR, seasonality), new regulations and taxation rules, the role of OTAs and distribution, as well as the use of technology and AI for automation and better management. It is a “tool” day for property managers, platforms, and technology providers who want to organize their operations professionally.

Read more

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What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.You always need written permission from the owner to sublet, a proper declaration of the property with AMA to the AADE, and selection of the appropriate regime (property income or business activity) in consultation with an accountant and lawyer.

Read more: Airbnb management without owning property: Benefits and risks

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Translated with DeepL.com (free version)

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.Stama Elite is a closed, premium event within the framework of the Short Stay Athens Conference 2026, taking place on February 19 and aimed exclusively at decision-makers and property managers in the short-term rental sector, with limited places, themed sessions, and structured networking in round tables.

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

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Because it offers access to high-level knowledge (data & market insights, legislation, investments, M&As, operations, brand strategy), direct networking with market leaders, and practical conclusions that can be applied to your company’s strategy.

Read more- Stama Elite: The most targeted forum for short-term rental leaders at the Short Stay Athens Conference 2026

Athens Stama Gathering 2025 is Stama’s established networking event, bringing together members, institutional representatives, and companies in the short-term rental sector, with the aim of providing information on developments and the sector’s strategy and strengthening partnerships.

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.Because it offers direct contact with the Association (Stama), information on institutional interventions, access to corporate partnerships (such as telco & B2B solutions), and meaningful networking in an environment that enhances the reputation and business relationships of every manager.

Read more- Athens Stama Gathering 2025: An evening of networking, insights and strategic dialogue for the future of short-term rentals

Greece has joined the club of international premium markets, alongside Italy, France, and Spain. Mykonos now reaches ~€10,800/sq. m., the Athenian Riviera ~€10,500/sq.m., while Corfu, Paros, Tinos, the Ionian Islands, and Crete are also commanding very high prices, attracting wealthy buyers from all over the world.

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

The market is mainly driven by American, British, Swiss, and Arab buyers, with Greeks accounting for ~33% of buyers. The former see Greece as a lifestyle destination and a place to settle permanently, which drives up prices and places villas in Mykonos, the Athenian Riviera, the Ionian Islands, and Crete in the upper echelons of the international market.

Read more: Who is buying luxury real estate in Greece

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

Although 168 tourist ports and 62 marinas have been designated, only 37 ports and 23 marinas are actually operational due to bureaucracy, a complex institutional framework, and slow licensing procedures. As a result, Greece lags behind Italy, France, and Spain in terms of berthing facilities for mega yachts.

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

The redevelopment of Alimos Marina, the new mega-yacht marina in Corfu, the upgrade of Agios Kosmas Marina in Elliniko, the Nautilus Project in Platygiali Astakos, and investments in Rhodes and Pylos aim to bring Greece closer to the Mediterranean model of “marina + luxury resort.”

Read more: Why Greece remains Europe’s laggard in the development of five-star marinas

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

Demand for Airbnb and short-term rentals in Christmas destinations is increasing significantly, with all major cities recording an increase in bookings compared to last year. Cities such as Budapest, Frankfurt, Prague, Krakow, and destinations such as Strasbourg and Colmar are showing very high occupancy rates for December.

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.The rise in bookings and prices indicates that travelers are booking earlier and accepting more expensive stays in cities with Christmas markets, so owners can strategically adjust their prices, minimum stays, and holiday policies.

Read more: Increased demand for short-term rentals at European Christmas markets

Athens combines affordable real estate prices, increased tourist arrivals, strong city break interest, and 12-month demand from digital nomads and remote workers, making it one of the most dynamic hotspots for short-term rental investors in Europe.

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

What is Athenean Property Management and what kind of properties does it manage?
Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.In mature markets, short-term rentals can offer returns 20%–40% higher than long-term rentals, but require attention to the regulatory framework, seasonality, and professional management (pricing, cleanliness, support).

Read more: The European short-term rental market is on a remarkable growth trajectory – Athens is attractive for investments

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

Athenean Property Management is a professional property management company that manages approximately 1,800 properties (mainly buildings and apartments) owned by Zafido and private investors, with an emphasis on long-term leases and serviced apartments in Athens, southern suburbs, and Piraeus, where it undertakes full management, from leasing to maintenance.

Athenean aims to exceed 2,200 properties under management by 2026, with a stronger presence in Piraeus and the southern suburbs, focusing on long-term leases, Golden Visa projects, and selected Airbnb properties (approximately 200 properties).

Read more- Athenian Property Management: Steady growth with 1,800 properties and strategic expansion through 2026

Which European countries are expected to generate the most revenue from short-term rentals (STRs) in 2026?
In 2026, most STR revenue in Europe is expected to be generated in France, Spain, Italy, Germany, and the United Kingdom, with France remaining the clear leader in terms of turnover. The three major markets of Southern Europe (France–Spain–Italy) absorb most of the “pie,” while Germany and the United Kingdom rely on a mature tourism product and strong domestic/urban demand.Booking.com has recorded three consecutive quarters of double-digit growth in alternative accommodations, with 8.6 million listings and overnight stays growing faster than hotels. Thanks to its comprehensive ecosystem (flights, hotels, rentals, attractions) and Genius loyalty program, it is putting direct pressure on Airbnb and Vrbo, especially in cities with regulatory restrictions on STRs.

What does the second day of the Short Stay Athens Conference cover in terms of the daily operation of accommodations?
The second day focuses on practical issues that directly affect profitability: market data & KPIs (demand, pricing, occupancy rates, RevPAR, seasonality), new regulations and taxation rules, the role of OTAs and distribution, as well as the use of technology and AI for automation and better management. It is a “tool” day for property managers, platforms, and technology providers who want to organize their operations professionally.

Read more

For professionals, Booking.com is no longer a “third channel” but a key distribution channel: it offers growing demand for alternative accommodations, more mature payment solutions (merchant model), and a strong brand in the US, which opens up new markets for STRs and serviced apartments.

Read more- The Booking.com counterattack in STRs: Strongest quarter yet and growing pressure on Airbnb and Vrbo

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.Who is the Short Stay Athens Conference 2026 aimed at?The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.Onboarding is the process by which a “normal” home becomes a fully ready short-term rental accommodation (Airbnb, Booking, Vrbo). It includes checking and preparing the space, legal/tax compliance, equipment, photography, and proper listing. If done correctly, it reduces errors, improves reviews, and increases occupancy and revenue.

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

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Property inspection & preparation (repairs, amenities), legal/tax compliance (registry, AMA, declarations, insurance), proper equipment & decoration, professional photography, complete and SEO-optimized listing with welcome book, and organization of cleaning, supplies, and technical support.

Read more- Airbnb Onboarding Checklist: All the steps for proper property preparation

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

What does the second day of the Short Stay Athens Conference cover in terms of the daily operation of accommodations?
The second day focuses on practical issues that directly affect profitability: market data & KPIs (demand, pricing, occupancy rates, RevPAR, seasonality), new regulations and taxation rules, the role of OTAs and distribution, as well as the use of technology and AI for automation and better management. It is a “tool” day for property managers, platforms, and technology providers who want to organize their operations professionally.

Read more

AirDNA, through Camilo Schmid Rivas, will present detailed data on the Greek short-term rental market in 2025, comparing it with other Mediterranean markets (Spain, Italy, Croatia) and Greece’s position in the competitive landscape.

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Translated with DeepL.com (free version)

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.They get a data-based picture of occupancy rates, ADR, revenue, and trends, as well as forecasts for 2026 with practical insights and recommendations for strategy, pricing, and revenue maximization.

Read more: AirDNA at the Short Stay Athens Conference: An in-depth look at the Greek market and forecasts for 2026

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

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Because foreign buyers are now turning to larger, higher-quality villas with swimming pools, gardens, and modern amenities, raising the average value to around €450,000 for 2025.

Newly built villas over €500,000, with private pools and views, mainly in Crete, the Ionian Islands, selected Aegean islands, and the Peloponnese, where interest from foreign buyers is constantly growing.

Read more: Shift to higher-priced properties: How international demand for vacation homes in Greece is changing

What does the second day of the Short Stay Athens Conference cover in terms of the daily operation of accommodations?
The second day focuses on practical issues that directly affect profitability: market data & KPIs (demand, pricing, occupancy rates, RevPAR, seasonality), new regulations and taxation rules, the role of OTAs and distribution, as well as the use of technology and AI for automation and better management. It is a “tool” day for property managers, platforms, and technology providers who want to organize their operations professionally.

Read more

The conference is aimed at management companies, executives, decision makers, and individual owners who want to develop their professional activities in the short-term rental sector.

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Translated with DeepL.com (free version)

It offers practical knowledge, strategic direction, team training and meaningful networking that directly help improve performance and prepare for the new season.

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

They are residences developed and managed in collaboration with internationally recognized brands, offering high standards, services, and increased investment value.

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Translated with DeepL.com (free version)

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

What does the second day of the Short Stay Athens Conference cover in terms of the daily operation of accommodations?
The second day focuses on practical issues that directly affect profitability: market data & KPIs (demand, pricing, occupancy rates, RevPAR, seasonality), new regulations and taxation rules, the role of OTAs and distribution, as well as the use of technology and AI for automation and better management. It is a “tool” day for property managers, platforms, and technology providers who want to organize their operations professionally.

Read more

Because they are in steady international demand, are resilient to economic crises, and retain their value both at the time of sale and resale.

Read more: The global branded residences market enters a phase of maturity

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

Short-term rentals through Airbnb are not “passive income,” but essentially a small business: they require compliance with taxes and regulations, daily management of guests, cleaning, and invoicing to remain profitable.

Read more: Airbnb: Debunking the 10 biggest myths about short-term rentals

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

Despite increased competition, the market is not “completely saturated“; well-designed properties with the right design, strategic pricing, and a clear identity still stand out even in popular destinations, especially when they offer an experience and not just a roof over your head.

Through Travelstaytion, the property gains access to an international distribution network (Homes & Villas by Marriott Bonvoy, Hopper, Amadeus, Expedia Group, etc.) and more demand from high-value travelers, increasing occupancy and revenue.

Read more: Travelstaytion: Grand Sponsor at Short Stay Athens Conference 2026 – The future of short-term rentals

Certified Member certification, in collaboration with TÜV AUSTRIA, is based on over 200 standards (safety, cleanliness, amenities, services) and shows OTAs, partners, and guests that your property operates according to professional, verified quality criteria.

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

The second day focuses on practical issues that directly affect profitability: market data & KPIs (demand, pricing, occupancy rates, RevPAR, seasonality), new regulations and taxation rules, the role of OTAs and distribution, as well as the use of technology and AI for automation and better management. It is a “tool” day for property managers, platforms, and technology providers who want to organize their operations professionally.

Read more- Short Stay Athens Conference: Data, regulatory developments and the future of the market

The Regulation, Taxation & Compliance section presents the latest interventions by the state and the EU, registration and taxation obligations, as well as practical guidelines on how a short-term rental business can properly structure its processes. The aim is to reduce regulatory risk, avoid fines, and integrate compliance into day-to-day corporate management.

Airbnb brings Ahmad Al-Dahle (formerly Meta/Llama, Apple) on board as CTO to put AI at the core of its platform: from smart search and personalization to an AI travel assistant that plans the entire travel experience. The company’s goal, as Brian Chesky points out, is to use artificial intelligence for more “human” travel experiences, not to keep users glued to their screens.

Read more: Airbnb New CTO: The shift to AI and Chesky’s bet on “human” travel

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

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The integration of advanced AI is expected to bring smarter guest-property matching, better pricing tools, and more accurate demand forecasts, improving listing performance. At the same time, the human side of hospitality (communication, experience, authenticity) is becoming increasingly important, as these are the elements that Airbnb itself believes technology cannot replace.

According to Airbnb’s travel predictions for 2026, Crete stands out internationally thanks to the Samaria National Park, its diverse natural landscape, authentic cuisine and vibrant local culture. The increased demand for quality outdoor and experiential experiences makes the island one of the top destinations worldwide on the platform.

Read more: Airbnb: Crete, a top destination for 2026

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

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The rise of Generation Z, short international getaways, solo travel, and a shift towards nature are increasing interest in destinations offering authentic experiences, good food, and outdoor activities. Crete fits this traveler profile perfectly, boosting the prospects for bookings for accommodations that highlight local culture, cuisine, and natural beauty.

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

Nearly 1 in 2 owners/managers in the US say that increased competition has directly impacted their business, with squeezed profit margins, increased operating costs, and lower or shorter demand. The supply of accommodation is growing faster than demand in many markets, making strategy and efficiency more critical than ever.

Read more: Competition hits short-term rental managers in the U.S.

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

Research shows that almost all managers consider technology essential, and over 80% already use AI tools for automated communication and request management. Automation saves hours of work each week, increases efficiency, and is now considered a key factor for survival and growth in a highly competitive environment.

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

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The investments by Hellenic Properties in Syngrou and Zeus International/Wyndham in Piraeus show that serviced apartments are becoming mainstream, with big brands, high budgets, and projects involving hundreds of apartments. This is boosting demand for furnished, flexible accommodation (short-, mid- & long-stay) and raising the bar in terms of specifications, services, and professional management.

Read more- From Syngrou Avenue to Piraeus: Mega projects reshaping the serviced apartments market

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

Piraeus combines a port, tourist traffic, business travel, and the need for stays of a few weeks or months, which fits perfectly with the serviced apartment model. That is why brands such as Zeus International and Wyndham are investing in large projects with full services (spa, gym, co-working, F&B), targeting both travelers and investors looking for a high-yield branded product.

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Why are Americans increasingly interested in Golden Visas in Greece?
Because Greece combines investment security, quality of life, and access to the EU. At the same time, political/economic uncertainty in the US is prompting more people to seek a “second home” in Europe.

Read more:

According to Eurostat, in the period July–September 2025, overnight stays in short-term rentals in Greece increased by +12.3%, while the European average was +8.7%. This ranks Greece among the most dynamic markets in the EU and shows that demand through platforms (Airbnb, Booking, etc.) is not only being maintained but is also strengthening, sending a strong signal for further growth in 2026.

Read more- Short-term rentals: Double-digit growth for Greece, above the EU average

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

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The data shows that Attica, the South Aegean, and Crete are the “champions” in terms of overnight stays, with Attica ranking 30th among all European regions. At the same time, the strong performance in July and the sustained demand in August and September indicate a longer season and a more polycentric tourism product, where city breaks, islands, and year-round experiences coexist.

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

Listings with generic titles, poor descriptions, or incomplete amenities risk not being “read” correctly by AI systems and losing visibility. The trend shows that clear, complete, and structured listings are needed, enhanced by optimization tools (e.g., listing optimizers), so that artificial intelligence can effectively match each property with the right traveler.

Read more: The advance of artificial intelligence in short-term rentals

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

The classic search with filters, checkboxes, and endless scrolling is giving way to conversational AI tools, such as Forge Holiday Group’s Connie, where travelers simply write/say what they want (“quiet seaside house with pets”) and the system “translates” this brief into suggestions. This means more personalized, faster, and more intuitive searches, reminiscent of a conversation with a travel advisor rather than using a “search engine.”

In 2026, most STR revenue in Europe is expected to be generated in France, Spain, Italy, Germany, and the United Kingdom, with France remaining the clear leader in terms of turnover. The three major markets of Southern Europe (France–Spain–Italy) absorb most of the “pie,” while Germany and the United Kingdom rely on a mature tourism product and strong domestic/urban demand.

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

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Greece is estimated to move from ~€730 million to over €1 billion in STR revenue in 2026, with the baseline scenario bringing it very close to the €1 billion club. This momentum is fueled by strong demand on the islands and in Athens, high seasonality, and the rise of leisure tourism, while regulatory interventions are aimed more at market sustainability than at putting the brakes on revenue.

Read more: Short-term rentals in Europe: Who wins in 2026

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

Serviced apartments are fully furnished apartments owned by companies and professionally managed, with uniform standards of cleanliness, maintenance, and hospitality. They fill the gap between ultra-expensive 5* hotels (Four Seasons, One&Only, etc.) and the “unpretentious” Airbnb, offering more affordable prices, consistent quality, and a clear tourist orientation for families and visitors who want an apartment instead of a room.

Read more: Serviced apartments: A new hospitality market in Athens’ southern suburbs, between Airbnb and 5-star hotels

Repeat guest leakage is the loss of revenue when repeat guests book again through OTAs (Airbnb, Booking, etc.) instead of directly with the property. Even though they already know the property, approximately 77% of revenue from repeat guests goes through platforms again, with commissions of 12–20% per year exceeding $1 billion globally—you are essentially paying again for customers you have already acquired.

How can I capitalize on trends such as Readaways and Farm Charm in my accommodation?
If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.The key is to attract repeat guests to direct channels: your own website with online booking, a clear direct link to all touchpoints (Wi-Fi page, welcome book, email), special discount codes for future stays, and systematic communication (email, SMS, WhatsApp) after check-out. The study shows that 86% of those who booked directly for the first time return directly again – so the direct booking strategy must start from the first booking.

Read more: Property managers pay OTAs for bookings from repeat guests

What is Short Stay Athens Conference 2026?
It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more:

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

The ITB Berlin – Airbnb Premium Partnership for 2026 focuses on nature tourism and rural/less promoted areas. The aim is to promote destinations beyond the classic city hotspots, spread tourist demand to the periphery, and enhance sustainable development, especially in local communities that do not have a strong hotel infrastructure.

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

Because Airbnb is now strategically using its brand and data to promote rural and nature destinations at a time when overnight stays in rural accommodations in Europe have increased by 88% (2019–2024) and Gen Z is seeking authentic experiences in nature. This opens a window of opportunity for regions and professionals who want to position themselves more strongly in the nature-based travel segment.

Read more: Airbnb at ITB Berlin 2026: A partnership to promote nature-based tourism

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

What will happen at the Stama Greece General Assembly on February 19, 2026, and who is eligible to vote?
On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more

The market is not “slowing down,” but it is becoming more demanding. Supply is growing more slowly, demand remains strong, and occupancy rates are holding steady, but average prices are under pressure and competition is increasingly shifting to the mid and low seasons. This means that performance is no longer judged solely on the property or destination, but on how professionally the accommodation is run: correct pricing, calendar management, quality of experience, and use of data & revenue management tools.

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

The Regulation does not seek to “cut off” short-term rentals, but to map and regulate them based on data. It imposes uniform registration requirements, unique registration numbers, and an obligation for platforms to share data with the authorities so that we know how many properties are operating, where, and for how long. In conjunction with the European Affordable Housing Plan, it gives cities and states tools for targeted measures (in areas with housing pressure) without horizontal bans, and enhances transparency and control for all.

Read more- How short-term rentals in Greece changed in 2025 and what 2026 brings 

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

On February 19, 2026, as part of the Short Stay Athens Conference, the annual General Assembly of Stama Greece will be held, along with elections for the new Board of Directors. The process begins after Stama Elite and is open to all regular members, who also have the right to vote for the new Board of Directors and chart the course of the Association for the next two years.

Read more: Stama Greece general assembly and elections: Strengthening the voice of short-term rentals

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

What does the growth of serviced apartments in Piraeus indicate for the city and the real estate market?
The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more-

This year’s General Assembly is crucial because Stama Greece is transitioning from the role of “observer” to that of official interlocutor of the State on short-term rentals. Member participation strengthens the democratic legitimacy of the Association, supports a strong and representative Board of Directors, and ensures that the voice of professionals in the sector is heard more loudly at the institutional level.

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

It is the official conference of Stama Greece and the largest specialized event for short-term rentals in Greece & SE Europe, with two days of content (February 19–20, 2026, DAIS) covering trends, data, regulatory framework, technology, and revenue strategies.

Read more: Short Stay Athens Conference 2026: Boost your revenue and skyrocket your STR business

It is aimed at owners, property managers, developers, investors, and executives in the tourism/tech ecosystem, offering access to practical tools, information on taxation and regulations, ideas for increasing revenue, and meaningful networking with decision makers in the industry.

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

It replaces paper, handwritten notes, and “rough” Excel spreadsheets with a digital platform that clearly displays common areas, maintenance, and pending issues. This reduces misunderstandings, organizes daily operations, and provides real transparency for everyone.

Read more: Residential building management moves into the digital era

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

Poor management can reduce the value of an apartment by up to 20%. With organized common expenses, maintenance, and long-term planning, Billys helps the building function as a “small economic organization” and maintain or even increase its value.

Readaways are trips where the guest wants peace and quiet, books, and screen-free time. If you have a quiet house/cottage, you can set up a small library, comfortable reading corners, good lighting, and highlight it in your listing (photos + description such as “ideal for reading and relaxing”).

Read more: Expedia – Vrbo trends: What travelers seek in 2026

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

Travelers are looking for authentic, local experiences (farm stays, fan voyages, set-jetting). In practical terms, this means emphasizing your connection to nature or the local area in your description, suggesting local activities (sports events, nature trails, culinary experiences), and linking your listing to a clear concept, not just square footage and amenities.

If you have a quiet, natural, or “rural” environment, highlight your library/reading corner, quiet outdoor spaces, hiking trails, and contact with nature. Ensure that the text and photos in your listing clearly convey relaxation, disconnection from screens, and slow travel.

More and more travelers are choosing destinations based on TV series/films or local events (sports, cultural). As a host, you can tie your listing to these: mention nearby stadiums/events, film shoots/locations, suggest “local” experiences, and tailor your content around these stories.

Read more- Expedia – Vrbo trends: What travelers seek in 2026

What does the new “Airbnb 20% discount” program mean for a host in practice?
Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more:

The rapid growth of serviced apartments in Piraeus indicates that the city is entering a new phase of urban regeneration: old industrial buildings and underutilized spaces are being converted into modern mixed-use complexes with apartments, hospitality services, and commercial uses, enhancing the attractiveness and value of real estate in the area.

Read more- Piraeus: Surge in serviced apartment investments and urban redevelopment

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

Serviced apartments in Piraeus create an “intermediate” product between a hotel and a classic apartment, offering flexible accommodation with services for students, professionals, and long-stay travelers; thus raising the bar in terms of accommodation standards and simultaneously boosting both short-term and long-term demand.

Participating in the program means that you commit to offering a ~20% discount on specific dates and, in return, your listing gets a better position in search results, a special badge, a crossed-out original price, and extra visibility to “quality” guests (4.8+ rating, 3+ reviews) – in exchange for a lower average daily rate (ADR).

Read more: Airbnb 20% discount for higher search ranking

What is the forecast for the global tourism market until 2027 and which regions are acting as growth engines?
The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Translated with DeepL.com (free version)

The 20% discount is a tool, not a mandatory measure: it may be worthwhile during periods of low demand, “gaps” in the calendar, or on dates that are not easily filled, where increased visibility and more bookings can offset the reduced profit margin.

The global tourism market is estimated to reach $2.14 trillion in 2027, with an average annual growth rate of around 5.3%. Europe and the US are growing at around 4%, the Middle East at around 8%, while India and Latin America are growing at around 10%, emerging as key “engines” of international tourism demand.

Approximately 73% of tourism businesses already use AI in data analysis, revenue management, and automation, while nearly half of American travelers—mainly Millennials and Gen Z—use AI tools for travel planning. This places an increasing burden on algorithmic recommendations, making a strong digital presence, good reviews, and a consistent experience critical for brands to be “recommended” within AI ecosystems.

It means that it is no longer limited to accommodation, but allows travelers to book transportation, guided tours, private chefs, and other services through the same platform, creating a complete travel package. With the help of artificial intelligence, Airbnb “ties” these elements together into personalized recommendations, increasing both user engagement and average spending per trip.

The integration of AI, the “book now, pay later” option, and the addition of boutique hotels to the platform strengthen Airbnb’s position against traditional hotels and OTAs, offering greater flexibility and a more personalized experience. This is pushing other players to invest in technology, loyalty, and customer experience in order to remain competitive in an ecosystem that is becoming increasingly data-driven.

Airbnb is testing an artificial intelligence search engine that “understands” natural language instead of traditional filters (dates, rooms, etc.). So you can ask for, say, “a wooden cottage by a lake with a jacuzzi for 4 people,” and the platform will suggest more targeted, personalized results based on your preferences, past bookings, and reviews.

Read more- Airbnb: Brian Chesky reveals how AI is transforming the way we travel

Already, approximately 30% of requests (booking changes, refunds, basic questions) are handled exclusively by AI, resulting in faster service and lower operating costs. For travelers, this means faster solutions to common issues, while for hosts, the platform frees up resources for product and experience improvements, keeping human agents for more complex cases.

AirDNA shows that short-term rentals in Greece are maturing, with strong demand growth in the summer of 2026, an extended season through September, and a record high number of listings. At the same time, premium/luxury accommodations are gaining strength, mature markets such as Mykonos are showing signs of “fatigue,” and new destinations are gaining ground (Piraeus, Marousi, Glyfada, North Aegean islands), with demand depending on foreign travelers by 90%.

AirDNA’s findings show that the game is now won on quality, strategic pricing, and proper targeting of demand, as the season tends to reach 9 months. Those who invest in a better guest experience, dynamic pricing (currently used by only ~12% of the market), and differentiation beyond saturated destinations are more likely to see stable profitability in 2026.

An Airbnb host can create win-win partnerships with local businesses by offering guests exclusive discounts at restaurants, cafes, activities, transportation, or spas, while promoting these businesses through digital guest guides, websites, and social media. This enhances the traveler’s experience, increases positive reviews of the accommodation, and the local market gains a stable, targeted customer base.

Read more: Airbnb & local businesses: How to create win-win partnerships

Collaborations between Airbnb and local businesses are crucial because they transform a simple stay into a complete, authentic travel experience, boost the local economy, and give the accommodation a competitive advantage. Through welcome packages, special offers, and curated recommendations, hosts can differentiate themselves, connect with the community, and build a stronger brand in the short-term rental market.

AirDNA data shows that growth is now concentrated among investors with 5+ and especially 10+ properties, who continue to expand while small owners take a more “defensive” stance. This is leading to a more mature, professional market, with greater portfolio concentration and an emphasis on strategic management rather than “amateur” individual rentals.

For an operator, it means that competition is increasingly coming from organized groups with access to financing, data, and specialized tools. The strategy cannot be based solely on the good location of a property, but on proper financial planning, the selection of destinations with resilient demand, and professional management of costs, pricing, and operations at the portfolio level.

Geopolitical tensions affect the Greek real estate market primarily through rising energy costs, uncertainty in international markets, and a more cautious attitude among investors. If the crisis is short-lived, Greece could emerge as a safe investment destination; however, if it drags on, demand, borrowing costs, and the development of new projects could be affected.

Read more- War and real estate: How geopolitical tension affects the Greek property market

Foreign investors are a key driver of the Greek real estate market, particularly in Athens, tourist areas, and the luxury housing sector, where they account for a large share of transactions. During periods of international instability, this demand may either slow down or strengthen, depending on whether Greece is viewed as a safe investment haven within the European Union.

Repeat bookings help hosts and property managers reduce their reliance on OTAs because they generate direct bookings without commissions. With tools such as email marketing, WhatsApp Business, Google SEO, and effective post-stay communication, a guest can return directly to the same property, increasing profitability and revenue stability.

Read more- The ‘Safe Harbour’ blueprint: How to thrive with Repeat Bookings in a turbulent world

The most effective direct booking strategy combines a strong brand, a deep understanding of the ideal guest, systematic email marketing, personalized communication via WhatsApp, and a well-structured website with SEO and authentic reviews or video reviews. This way, the property doesn’t just compete on price, but builds a relationship of trust and a community of loyal guests.

They reveal that the Athenian Riviera is emerging as one of the most dynamic residential and investment destinations in the Mediterranean. QG Investments’ new projects reinforce the shift toward high-end serviced residences of the highest standards, with an emphasis on views, wellness amenities, and strong international investment interest.

Read more- QG Investments: Two major serviced apartment projects on the Athens Riviera

QG Investments’ two major projects, Athens Riviera Triton and Athens Riviera Falirikon, comprise a total of 110 spacious serviced residences, featuring luxurious common areas, wellness services, private pools in select apartments, and prime locations next to the waterfront and Elliniko.

Airbnb is no longer limited to the historic center of Thessaloniki but is expanding into western and northwestern areas such as Pavlos Melas, Kordelio–Evosmos, and Ampelokipoi–Menemeni. This shift indicates that the short-term rental market is maturing, with investors and visitors seeking a better balance of cost, return, and access to the city center.

Read more- Thessaloniki: How Airbnb is redrawing the real estate market map

The center of Thessaloniki remains the core of the market and the strongest area in terms of annual revenue, but outlying municipalities are gaining ground thanks to lower property prices and competitive occupancy rates. Areas such as Pavlos Melas and Kordelio–Evosmos are attracting growing interest, as they combine more affordable entry costs with steady demand.

The major redevelopment at Elliniko is driving up demand for serviced apartments, as it is bringing business executives, professionals, foreign workers, and long-term visitors to Athens who need flexible, high-quality, and fully equipped accommodations beyond the traditional hotel experience.

Read more: Serviced apartments in Ellinikon reshape Athens’ accommodation landscape

Serviced apartments are considered a strong investment option because they combine steady demand, professional management, and a growing need for modern forms of accommodation. The development of Hellinikon reinforces this trend, boosting interest in managed properties with services and a more institutional operating model.

AirDNA data shows a strong increase in bookings for the summer of 2026, with summer pacing in Greece rising by 18% and reaching +23.4% in July. This trend confirms that the country is entering this year’s season with strong momentum and better performance than key competitor markets such as Spain and France.

Read more: Short-term rentals in Greece: Winter slowdown, strong summer, rising prices

The short-term rental market in Greece is becoming higher quality and more “premium,” as demand is growing stronger for upscale and luxury accommodations, while the budget segment is seeing more subdued activity. At the same time, the increase in the average daily rate indicates that revenue is increasingly driven by value rather than occupancy alone. 

Major platforms are transforming the market in three key ways: expanding demand into new markets, reducing barriers to booking with more flexible tools, and increasingly integrating artificial intelligence into search and customer service. This makes the environment more competitive and requires hosts and property managers to adopt a more organized strategy.

Read more: Short-term rental trends: How Airbnb, Expedia and Booking are reshaping the market

To stay competitive, they need to invest in complete and well-structured listings, a smart pricing strategy, and the proper use of the tools offered by the platforms, such as promotions, loyalty features, and flexible policies. As AI plays a greater role, accurate data, good reviews, and the overall quality of the property’s listing become increasingly important.

Geopolitical tensions have caused a sharp drop in demand for short-term rentals in Cyprus, with mass cancellations and a noticeable slowdown in new bookings. Although the island is operating normally, international uncertainty is directly affecting traveler sentiment and the flow of bookings from key foreign markets.

Read more: Short-term rentals in Cyprus under pressure: Cancellation surge amid geopolitical tensions

March and April are crucial because that is when a large portion of summer vacations are planned. If travelers’ confidence is quickly restored, the market can recover; if not, the drop in demand could carry over into the peak months of the season, seriously affecting overall revenue.

An Airbnb blog helps attract organic traffic from Google by answering searches such as “what to do in [area]” or “where to stay in [city].” This way, you build trust, showcase local expertise, and drive more travelers to book directly, without relying solely on OTAs.

Read more: Blog for Airbnb: How to beat the competition and increase bookings

The most effective blog includes local guides, recommendations for experiences, seasonal tips, FAQs, and articles that highlight the unique features of the accommodation. This way, your site gains stronger SEO, greater value for the visitor, and a clearer identity compared to the competition.

Airbnb Reserve Now Pay Later is a feature that allows travelers to book a stay without paying immediately, provided the listing has a flexible or moderate cancellation policy. This allows travelers to “lock in” their stay early and pay later, which is particularly convenient for trips with friends or family.

Read more: Airbnb Reserve Now Pay Later: Bookings without upfront payment roll out globally

The option to book without immediate payment reduces friction in the booking process and can increase demand, as it helps travelers book more easily and quickly. For hosts, this means a greater chance of more bookings, but also a need to monitor cancellation policies and overall availability strategies more closely.

The Short Stay Conference Cyprus 2026 will be held online on Monday, May 18, from 1:00 PM to 5:00 PM, via Zoom, with free admission for the public. It is primarily aimed at hosts, property managers, and professionals in the vacation rental market in Cyprus.

Read more- Short Stay Cyprus Conference 2026: Online conference on short-term rentals in Cyprus

The online conference focuses on key developments in the short-term rental market in Cyprus, such as the European regulatory framework, VAT, demand trends, as well as practical tools like PMS, dynamic pricing, OTAs, direct bookings, and automation.

The sharp rise in demand is linked to geopolitical tensions in the Middle East, which have led more digital nomads and mobile professionals to seek a safer base in Spain, and specifically in Barcelona. The result has been intense pressure on demand for flexible, furnished short- and medium-term accommodations.

Read more: +500% demand for short-term rentals in Barcelona from digital nomads

This increase is driving up prices and limiting availability, particularly in a market already facing housing pressure and a stricter regulatory framework for tourist accommodations. For owners and managers, this means new revenue opportunities, but also a greater need for careful strategic positioning in a more sensitive and regulated market.

Effective Airbnb pricing in 2026 isn’t based solely on competitors’ rates, but on the overall value your listing offers. To increase your revenue, you need to accurately calculate operating costs, set a minimum price, adjust rates based on seasonality and demand, and align the price with the experience you offer guests.

Read more- Airbnb pricing in 2026: New trends, strategies and how to maximize your revenue

Dynamic pricing is crucial in 2026 because it allows accommodations to automatically adjust their prices based on demand, seasonality, competition, and user behavior. This way, the owner or manager doesn’t lose revenue either from underpricing during peak periods or from inflexible pricing during slower periods.

The real estate market in Porto Heli is now operating at two speeds: on the one hand, there are more affordable apartments and homes with lower entry costs, and on the other, luxury villas in premium locations, where prices reach very high levels. This dual picture shows that the area attracts both buyers seeking investment opportunities through tourism development and high-income buyers.

Read more- Porto Heli: A two-speed real estate market amid a new wave of five-star investments

Short-term rentals boost the area’s investment appeal, as they offer the prospect of returns, particularly for properties with a view, a pool, or a prime location. At the same time, the new wave of five-star investments is elevating Porto Heli’s overall brand, boosting its international profile and creating additional demand for high-end residential and tourist properties.

It means that Airbnb is no longer limited to just accommodations, but is adding services such as airport transfers and experiences within the same platform. This keeps users engaged within its own ecosystem for longer, increases touchpoints with travelers, and creates new revenue streams beyond simple accommodation bookings.

Read more: Airbnb’s transformation into a full “travel ecosystem” has just begun

This development indicates that competition is increasingly shifting toward the overall guest experience, rather than just the accommodation itself. For hosts and property managers, this means they need to emphasize elements that cannot be easily replicated by a platform, such as the authenticity of the accommodation, personal interaction, and genuine local knowledge.

According to data cited in the article from Eurostat, Greece ranks 5th in Europe for short-term rentals, recording approximately 52 million overnight stays in 2025. This performance confirms that the country remains one of the strongest European markets in the sector.

Read more: Greece ranks 5th in Europe for short-term rentals – Resilience amid new challenges

It means that the Greek market remains strong and resilient, but slowing demand and tougher competition increase the need for a more careful strategy regarding pricing, listing quality, and overall management.

The picture that emerges is of a large but now more complex market: there are over 32,500 short-term rental properties operating in Crete, a number that has increased by approximately 50% compared to 2020, a fact that demonstrates just how rapidly the sector has grown on the island in recent years.

Read more: Short-term rentals in Crete: Golden returns, “red” zones and a new landscape

The “red zones” indicate that the market is entering a stricter regulatory phase, with the new spatial planning framework focusing on restrictions for new short-term rentals in tourist-saturated areas of Crete. This means that development will depend not only on demand, but increasingly on the property’s location, the regulatory framework, and the strategic choice of area.

It marks the most significant entry of private equity into the Greek serviced living sector, with the aim of creating a more organized, technology-driven residential management model. Golden Age Capital has acquired a majority stake in Moving Doors, while the fund manages assets exceeding €200 million, indicating that the sector is now viewed as a serious arena for institutional growth and scaling.

Read more: Golden Age Capital acquires majority stake in Moving Doors, signaling a new model for housing

Moving Doors currently manages more than 500 furnished apartments in Greece and Cyprus and aims to exceed 3,000 properties in the coming years, expanding into markets in Central and Southeastern Europe. The strategy is based on a combination of technology, operational organization, and scale, with the goal of building a broader ecosystem of flexible/serviced living.

It means that Vrbo is changing its marketing strategy and moving away from aggressive comparisons with Airbnb, repositioning its brand with a more positive focus on quality and the distinct identity of its product. The new direction is summed up in the message “If you know, you Vrbo,” which signals a shift in philosophy rather than just a new advertising style.

Read more: Vrbo: End of the “war” with Airbnb and the start of a new battle over quality

The “new battle” appears to be shifting from a direct comparison of platforms to differentiation through experience, positioning, and travel quality—that is, how Vrbo wants to be recognized for the type of accommodation and audience it serves. It’s not just that Vrbo’s message is changing, but that the way it will compete with Airbnb from now on is changing as well.

The main change is that software-connected managers and, in general, those who use PMS will be required to switch to the single-fee model, where the commission is deducted entirely from the host’s payment, rather than being split between the host and the guest.

Read more: Airbnb | What changes for property managers from April 20 – and why it matters

Hosts need to be more careful in two areas: first, regarding the AirCover/claims process, because Airbnb has made it clear that compensation requires “legitimate and verifiable” documentation and that AI-generated evidence is not accepted. Second, regarding AI/privacy settings, because Airbnb allows users to opt out of the use of personal data for improving AI features through their account settings.

The main change is that software-connected managers and, in general, those using PMS will be required to switch to the single-fee model, where the commission is deducted entirely from the host’s payment, rather than being split between the host and the guest. Airbnb states that this model is mandatory for hosts who use property management software.

Read more: AADE launches sweeping audits on Airbnb and Booking – Thousands of small-scale property owners under scrutiny

Managers need to be more careful in two areas: first, regarding the AirCover/claims process, because Airbnb has made it clear that compensation requires “legitimate and verifiable” documentation and that AI-generated evidence is not accepted. Second, regarding AI/privacy settings, because Airbnb allows users to opt out of the use of personal data for improving AI features through their account settings.

The Cyclades record the highest returns nationwide, with the average annual income from a short-term rental property reaching approximately €19,800.

It means there is no one-size-fits-all formula for all of Greece: performance depends heavily on the destination, so pricing strategy, positioning, and investment decisions must be tailored locally rather than applied uniformly.

Read more: Where do Airbnb properties perform best in Greece?

Short-term rentals are now a key factor in the vacation home market in Crete, as more and more foreign buyers and investors view the island not only as a tourist destination but also as a market with investment potential.

Read more: Short-term rentals: How Crete is evolving into an investment destination

It means that the Cretan market is increasingly viewed in terms of strategic positioning: it is not just tourist demand that counts, but also a property’s potential to function as a profitable asset through short-term rentals, capital appreciation, and long-term development.

As rising platform fees and limited control over customer data are pushing more and more hosts and managers to rethink their strategy, placing greater emphasis on direct bookings and alternative channels.

Read more: Short-term rentals: Is it time for a new wave of disruption?

It means that the focus is gradually shifting from simple reliance on OTAs to a more controlled distribution model, where direct bookings, your own customer base, customer data, and overall commercial autonomy become more important.

It means that Uber is making a more aggressive push into the travel ecosystem, as it will add Vrbo accommodation bookings to its app later in 2026, as part of its broader partnership with the Expedia Group.

Read more: Uber expands into short-term rentals: Bookings for Vrbo accommodations

It may bring a new distribution channel and greater exposure for properties already in the Vrbo ecosystem, but at the same time, it intensifies competition regarding visibility, distribution costs, and control over the customer relationship.

The key takeaway is that the geopolitical crisis isn’t “wiping out” demand, but rather changing how it’s distributed, with alternative accommodations proving resilient amid the uncertainty. Meanwhile, Booking.com’s regional manager for Greece, Cyprus, Malta, and Italy stated that, based on the company’s data, bookings for Greece ahead of Easter had not been affected.

Read more: Booking.com: The crisis in the Middle East strengthens alternative accommodations

It means that, even during a period of geopolitical tension, the market does not come to a complete standstill, and alternative accommodations remain a strong component of the travel product. Booking.com itself offers nearly 9 million alternative accommodations out of a total of over 31 million listings, while Greece recorded the fastest growth rate among the five largest European markets in the two-month period of January–February.

The key takeaway is that the public debate on short-term rentals requires a more careful analysis of the data, as the article paints a different picture of the market, referring to 60,000 properties in the provinces and 500,000 vacant homes. This shifts the focus of the debate from “Airbnb is solely to blame” to a broader issue of utilizing the housing stock.

Read more: 60,000 properties in regional Greece and 500,000 vacant homes: A different view of the Airbnb market

It means that the pressure on the housing market cannot be explained solely by short-term rentals, but also by the large stock of properties that remain off the market.

It makes sense when there are clear exit signals, such as increased risk, a change in strategy, a need to scale, or interest from buyers in a maturing market.  Richard Vaughton focuses precisely on these points: exit signals, risk, acquisitions, and why Greece is considered an emerging investment market.

Because it is increasingly viewed as a market with investment potential, where interest extends not only to individual properties but also to organized management companies with the potential for growth and consolidation.

Read more: When to sell a short-term rental business: Exit signals, market timing and Greece’s emerging opportunity

The data shows that Greece is entering the summer season strong, with demand for summer 2026 up approximately 9.3% from last year, reaching 3.9 million booked nights. This performance is also above the European average, confirming the continued resilience of the Greek market.

It means that the Greek market offers significant room for price increases at the peak of the season, since summer prices are approximately 55% higher than during the rest of the year, with an average price of around 174 euros in the summer compared to 113 euros in the other months. For operators, this translates into a need for more careful pricing, proper positioning, and better utilization of high-demand dates.

Read more: Short-term rentals in Greece: Summer 2026 set for strong performance

The main message of the conference is that the short-term rental market in Cyprus is entering a phase of change, with three key areas standing out: new rules/regulations, taxation and VAT, as well as the growing importance of artificial intelligence in the management and performance of accommodations.

Read more: Short Stay Cyprus Conference: New rules, AI and taxation reshape short-term rentals in Cyprus

It means that a Greek villa management company gains access to a much larger international distribution network through a partnership with one of the UK’s leading travel groups. LeaderStay already manages over 300 properties, and the partnership with Jet2 enhances the visibility of luxury villas and premium accommodations in the British market.

Read more: Leaderstay – Jet2: First airline giant partnership with a villa management company in Greece

Because it shows that the Greek villa and premium hospitality market is entering a more organized and institutionalized phase, where partnerships with major international players are becoming a driver of growth rather than simply a booking channel. Jet2 carries over 19.7 million passengers annually and covers 85% of the UK population, so this partnership has the potential to substantially increase demand from the British market.

It means that the market is entering a phase of deeper professionalization, where the advantage lies not only in the property itself but also in the use of technology for more organized management, better performance, and more competitive operations.

Because in a maturing market, professionals who make the best use of tools, data, and organized processes are more likely to stand out from the competition and operate more efficiently.

Read more: Short-term rentals 2026: Professionals dominate the market, powered by technology

They stand out because, according to Airbnb data, younger travelers—and Gen Z in particular—are increasingly turning to less crowded, more experiential Greek destinations. Folegandros and Lefkada are part of this shift toward authentic experiences, quieter locations, and trips with a greater emphasis on the landscape and the feel of the destination.

Read more: Airbnb | Folegandros and Lefkada are in high demand among young travelers this summer

It means that demand is no longer concentrated solely on the classic “star” destinations, but is also opening up opportunities for islands or regions that are gaining ground through experience, authenticity, and lower saturation. For hosts and managers, this is a sign that the right positioning of the accommodation, storytelling, and highlighting the local character are becoming increasingly important.

It means that the Greek short-term rental market shows the largest difference between summer prices and prices during the rest of the year compared with other major European markets. According to AirDNA data, average prices in Greece increase by approximately 54.9%–55% during the June–August period, rising from around €112.6 in the off-season to approximately €174.5 during the summer.

It means that the peak season offers significantly greater revenue potential, but at the same time requires a more carefully planned strategy for pricing, availability, and market positioning to avoid losing income due to incorrect pricing decisions. The same analysis also shows that summer demand in Greece is running approximately 9.3% higher than last year and above the European average, making the effective management of peak-season months even more critical.

Read more: AirDNA: Greece records the highest summer price increase in Europe – Airbnb rates up 55% in summer

Vrbo focuses on four main areas for the Greek and Cypriot markets: pricing, AI, the Premier Host program, and overall traveler behavior. This reflects the fact that the market is no longer driven solely by demand, but also by how effectively property managers leverage technology, maintain a high-quality presence, and implement a strong commercial strategy.

They matter because they are directly linked to the decisions that influence a property’s performance, such as pricing, property visibility, and the effective use of the platform’s tools.

Read more: Vrbo: New trends in short-term rentals in Greece and Cyprus

It shows that Athens is strengthening its position as a luxury destination, not only through high-end hotels but also in the premium furnished home segment. The related report highlights an extended booking window for 2026, while the Homes & Villas by Marriott Bonvoy platform already offers hundreds of home rental options in Athens, further confirming the strong momentum of this market segment.

Read more: Marriott Homes & Villas: Athens rising in luxury rentals amid the last-minute booking paradox

It means that the market is shifting more strongly toward a higher-quality product, longer booking lead times, and greater expectations in terms of guest experience, presentation, and services. For those operating in the premium segment, this increases both opportunities and competition.

The interest is no longer limited only to obtaining a Golden Visa, but is expanding to real estate, businesses, and education, which shows that Greece is increasingly seen as a broader base for investment and relocation, rather than just a residence permit solution.

It means that investment interest is becoming more complex, as it is no longer limited to property purchases for visa purposes, but extends to more structured investments linked to business presence and long-term strategy.

Read more: How changes to the Golden Visa are reshaping the interest of Turkish buyers

Airbnb is increasingly integrating AI into search, trip planning, and customer support, aiming to function less as a simple booking platform and more as an “intelligent” travel assistant. The company itself introduced new AI-powered tools in its Summer Release 2026, designed to help users find accommodations, organize their trips, and receive support more quickly and efficiently.

It means that competitiveness will increasingly depend on how well a property is “read” by the platform’s new tools: complete listing information, correct positioning, clear amenities, strong reviews, and an overall more professional presentation. At the same time, Airbnb’s broader strategy points to deeper personalization and more data-driven insights around user intent and booking conversion.

Read more: Airbnb Summer Release 2026: AI now decides which property will win the guest

Searches by Greeks for travel during the period 29 May – 1 June 2026 increased by 21% compared to last year, while interest in domestic destinations within Greece grew even more strongly, by 33%.

In Greece, Nafplio recorded the strongest increase in searches with +115%, followed by Thessaloniki with +33% and Chania with +13%. Abroad, Budapest stood out with a +43% rise in searches, while Istanbul and Milan also showed upward trends.

Read more: Greeks are traveling more: Which destinations “surged” for the Holy Spirit long weekend 2026

The partnership connects two media platforms from Greece and Cyprus with the goal of joint initiatives in real estate, business, media, and investment. It includes cross-border promotion, exclusive content, interviews, networking opportunities, strategic events, and new projects designed to strengthen the relationship between the two markets.

It is considered important because it aims to build a more structured bridge between the two markets, combining audience reach, content, and business opportunities. Proper Property states that it is distributed across Cyprus, London, Athens, and Dubai and reaches over 35,000 readers, which shows that the partnership is designed for greater cross-border visibility and influence.

Reas more: BnBNews.gr and Proper Property announce strategic partnership between Greece and Cyprus

It means that Airbnb is expanding beyond accommodation and adding more and more elements of the travel experience within the same app, such as airport transfers, car rentals, grocery delivery, experiences, and boutique hotels. Airbnb itself presented this strategy at the Summer Release 2026, clearly showing that it aims to operate as a comprehensive travel platform rather than just a marketplace for accommodations.

It affects them because competition is increasingly shifting from simple accommodation to the overall guest experience. As a result, positioning, quality of presentation, local expertise, and a property’s ability to “fit into” the broader trip become much more important.

Read more: Airbnb transforms into a “holistic” travel platform – The new services

Tourism receipts in the first quarter of 2026 increased by 64.3% year-on-year, reaching approximately €1.676 billion.

It means the year started with very strong momentum for Greek tourism, which raises expectations for the overall season and sends a positive signal for hotels, short-term rentals, and the wider hospitality market. This performance is also accompanied by strong travel activity during the first quarter of the year.

Read more: Tourism 2026: Revenues surge +64% in Q1

It means that loggia is formally strengthening its institutional collaboration with STAMA Greece and the broader short-term rental ecosystem in Greece, as a technology company that works closely with professional property managers, villas, complexes, and serviced apartments. According to STAMA Greece, affiliate members are companies from Greece and abroad that collaborate at a central level with its members. loggia is now officially listed among them, confirming this structured cooperation within the industry.

It matters because it shows that industry professionals are increasingly turning to organized technological solutions for property management. loggia is presented by BnBNews as a platform that already supports more than 13,900 properties, while its inclusion in STAMA strengthens its connection with the structured network of professional property managers in Greece.

Read more: Loggia joins STAMA Greece as Affiliate Member

The goal of the press trip was to promote Santorini in the German market not only as a sunset destination, but as an island with a multi-dimensional tourism offering, focusing on gastronomy, wine, culture, and high-quality experiences. According to related reports, the trip took place from 11 to 15 May 2026, with participation from representatives of German tourism media.

It is important because it strengthens the island’s image in a key foreign market in a targeted way, highlighting more authentic and high-value experiences that can support the quality and differentiation of the destination.

Read more: Santorini: GNTO Germany press trip showcases high-quality tourism offering

Mykonos remains a top destination for short-term rental investments, with gross returns typically ranging between 6% and 10% per year. Analyses of the luxury residential market paint a similar picture, describing Mykonos as one of the strongest markets for short-term rental returns in the Mediterranean.

Because it combines very high international demand, premium positioning, and strong revenue potential during the summer season, especially for villas and high-end accommodations. This means that the investment value is based not only on the island’s reputation as a tourist destination, but also on the ability of certain properties to generate very strong revenue during a short but intense seasonal window.

Read more: Why Mykonos remains a paradise for short-term rentals

A studio or small apartment for two people typically starts at around €700–€1,300 per week, while a one- to two-bedroom apartment for 3–5 guests generally ranges from €1,200 to €2,500 per week. For villas with a pool, sea views, or premium amenities, prices start at around €2,500 and can reach or exceed €6,000 per week.

They indicate that the Cretan short-term rental market remains strongly priced during the summer, particularly for properties offering better amenities and a more premium positioning. The average market rate for a typical property is estimated at around €160–€180 per night, which translates to approximately €1,100–€1,300 per week before seasonal price increases. As a result, effective pricing and strategic positioning become even more critical.

Read more: How much does a week in an Airbnb cost in Crete this summer

According to the data, the 2026 FIFA World Cup is significantly boosting travel interest among U.S. Hispanics, with this audience showing a strong intention to travel around the tournament. Specifically, 68% say they are interested in the event, while 41% plan to take a trip that they otherwise would not have planned.

According to Airbnb, U.S. Hispanic travelers are planning to experience the 2026 FIFA World Cup primarily with family and groups of friends, looking for accommodations that allow everyone to stay under one roof, share costs, enjoy access to a kitchen, and stay closer to local communities. This clearly points to a preference for homes and alternative accommodations over more fragmented lodging options.

Read more: Airbnb: FIFA World Cup 2026 sparks a wave of travel among Latinos in the U.S.

Brian Chesky is planning to launch a new AI lab / AI venture focused on developing artificial intelligence technologies, while continuing to serve as Airbnb’s CEO. According to reports, the new venture is still in its early stages and is expected to place a particular emphasis on user interaction and design.

It means that Airbnb’s connection to artificial intelligence is becoming even more strategic and reinforces the platform’s shift toward “smarter” search, a better user experience, and faster product development. Chesky has already stated that approximately 60% of the new code at Airbnb is written with the help of AI, which shows just how central the role of technology is becoming in the company’s future trajectory.

Read more: From accommodations to artificial intelligence: The new venture of Airbnb’s CEO

They show that the Italian market is showing signs of fatigue, with a decline in revenue and occupancy rates following a period of strong growth. A market report indicates that industry profits are down by approximately 16%, with Venice serving as a prime example, where annual net revenue per property fell by nearly 17%, from €21,672 to approximately €18,000.

It means that the market is entering a more demanding phase, where simply having a presence on a platform is no longer enough; a more careful strategy is needed in terms of pricing, positioning, and operations. The picture points to a maturing market that rewards professional management more than the easy growth of previous years.

Read more: Italy: Decline in revenues and occupancy in short-term rentals

This shift is linked to the desire for more relaxed, less crowded vacations. According to a survey by Solmar Villas covering more than 160 destinations, Greece dominates the list of the quietest and most relaxing destinations for 2026, with 7 of the top 10 destinations located in the country.

Alonnisos took the top spot, while Kefalonia, the Peloponnese, Skopelos, Lefkada, Mani, Naxos, and the Paxi Islands. The ranking was based on factors such as visitor density, nature, pace of life, safety, and the overall sense of relaxation.

Read more: Travelers are abandoning hotspots – Quiet destinations in Greece dominate global rankings

The key message is that the market is entering a period of transformation: occupancy rates are rising, while prices are experiencing a slight decline, with significant differences across the Cyclades, Crete, and urban markets. This indicates that demand remains strong, but pricing dynamics are not evenly distributed across the country.

It means that 2026 does not favor a one-size-fits-all strategy across all destinations. Property managers need more careful pricing, a better understanding of local market data, and greater flexibility by region, as island destinations and urban markets appear to be following different patterns.

Read more: Short-term rentals 2026: Major shift in prices and occupancy across Greece

It means that visibility on booking platforms no longer depends solely on listing quality and guest reviews, but increasingly on promotional tools that boost exposure. Although Airbnb publicly rejects the traditional paid ads model, it is piloting programs that give participating listings higher rankings through promotional initiatives.

It changes the game because having the right price and a great property is no longer enough. Hosts now need to decide when it makes sense to invest in greater visibility through discounts or promotional tools, and when doing so simply erodes profit margins.

Read more: Is free visibility over? Short-term rentals enter the advertising era

Because it combines three factors that are highly attractive in the luxury property market: strong returns, privacy, and growing demand. This is also the core message of the article about Porto Heli as an investment destination.

It means the area is increasingly seen not only as a holiday destination, but also as a strategic capital allocation market in luxury real estate, where demand and premium positioning play an increasingly important role.

Read more: Luxury villas and short-term rentals: What returns does the Greek market offer and why Porto Heli stands out

Vrbo is testing a model of sponsored listings, meaning paid visibility within search results, with a potential wider rollout later in 2026. This means that a property’s visibility will no longer depend only on organic ranking, but also on whether the manager chooses to invest in promotional exposure.

It affects them because the dilemma between organic visibility, Premier Hosts and additional cost of acquiring a booking becomes more intense. Vrbo continues to provide visibility benefits to Premier Hosts, but the entry of paid visibility shows that the commercial strategy will become more complex for managers.

Read more: Vrbo moves toward a “pay-to-play” model – What it means for vacation rental property managers

It matters because it shows that inclusion is not just a matter of image, but an essential factor of travel behavior. For destinations, hotels, and accommodations, this means that the sense of safety and acceptance can directly influence demand, trust, and ultimately bookings.

Read more: LGBTQ+ travel 2026: Only 3 in 10 travelers openly disclose their identity

The objective of this initiative was to enhance the promotion of both destinations in the Dutch market through authentic, experiential content. The GNTO hosted Dutch bloggers on fam trips, with an emphasis on Greek hospitality, gastronomy, culture, and experiences that can be highlighted digitally.

It means that tourism promotion does not rely only on the well-known “hotspots”, but also on destinations that can build a stronger image through targeted storytelling and foreign digital creators.

Read more: EOT: Dutch bloggers discover eastern Crete and Thassos

Mykonos and Paros are at the top of housing prices in the South Aegean, with Mykonos having the highest median price for detached houses at approximately €7,070/sq.m., and Paros following closely behind at around €5,810/sq.m.. At the same time, the Cyclades account for about 78.9% of the total housing supply in the region.

Paros stands out because it now acts as a key “regulator” of the market, accounting for nearly 18.8% of the listings, ahead of Rhodes with approximately 16% and Mykonos with about 12%. This shows that it is not just an expensive destination, but also a market with a very strong presence in supply and investment interest.

Read more: Where are home prices rising in the South Aegean and which islands remain more affordable?

The objective was the targeted promotion of Epirus in the German market through authentic experiences of nature, culture, and outdoor activities. The trip took place from May 27 to 30, 2026, with the participation of five German journalists, as part of the GNTO’s strategy to highlight less saturated, experiential Greek destinations.

It is important because it helps destinations like Zagori and Konitsa gain greater international visibility among audiences interested in nature, culture, and thematic tourism. In the case of this trip, a special emphasis was also placed on geocaching and outdoor experiences, which strengthens the positioning of Epirus as a special interest destination.

Read more: Zagori and Konitsa: How the EOT press trip brought Epirus’ “gems” to the German Market

The data show a market that remains strong, even though available accommodations are fewer. According to the article, in May 2026, ADR increased by 9.1%, occupancy by 5.6%, and RevPAR by 15.1%, which means that hosts achieved better returns despite the decrease in supply.Περιεχόμενο Ακορντεόν

It means that the market rewards proper management, pricing, and quality of presence more than a simple increase in the number of listings. When prices and occupancy rise together, professionals who manage their portfolio more strategically can substantially improve their revenue.

Read more: Short-term rentals in Greece: Fewer listings, higher revenues for hosts

According to the IAPR data presented publicly in 2026, the real picture of the market for 2025 is reflected in approximately 116,636 accommodations with at least one short-term rental declaration. This matters because it shifts the discussion from general estimates to the actually active accommodations in the market.

They matter because they provide a clearer basis to evaluate the true size of the market and its relationship to the housing and investment debate. The same data also show that in 2025, approximately 2.46 million short-term rental declarations were submitted, with declared incomes of around 973.7 million euros, so we are talking about a large but now much more measurable market.

Read more: The real scale of Airbnb in Greece: The official AADE data reshaping the debate

It shows that travelers organize their vacations earlier and cancel less frequently, which provides greater predictability to the hospitality market and a more stable demand picture for hosts and accommodation managers.

 It is important because earlier bookings and fewer cancellations help with better planning of prices, staff, availability, and cash flows, thus improving the overall management of the accommodation.

Read more: Earlier bookings, fewer cancellations: The accommodation trend in 2026

The key conclusion is that in 2026 there will be no clear-cut winner, because hotels and Airbnb are increasingly catering to different needs and different traveler profiles. The comparison is not a “battle to the death,” but rather a market where each model wins when it best suits the purpose of the trip, the experience the guest is seeking, and the level of service they expect.

Hosts can stand out by investing in a clearer positioning, a strong brand, a better guest experience, and more direct bookings, rather than competing solely on price. As the market matures, the advantage lies not simply in having a good property, but in presenting and managing it more strategically.

Read more: Hotels vs Airbnb 2026: Which model is winning and how hosts can stand out in the market

Crete is among the strongest Airbnb markets in Greece, with the article citing returns of up to 7% and high occupancy rates, while Chania stands out as one of the most attractive areas for investors due to steady tourist demand and its strong position in the short-term rental market.

Investing in Crete is not determined solely by the fact that the island has a strong market, but also by choosing the right subregion, because returns vary significantly by destination. For example, an external analysis of the Cretan market shows that Chania tends to offer higher returns, Rethymno offers a better balance, and other areas have different investment profiles.

Read more: What returns do Airbnbs yield in Crete?

The new analysis shows that Booking.com now has a much larger share of short-term rental listings and bookings in Europe than previously thought, because AirDNA has now incorporated Booking.com-exclusive listings into its dataset. This has provided a more complete picture of the market and revealed a segment of the supply that was previously essentially “hidden” in market comparisons.

It’s important because it changes the way we analyze competition, demand, and the position of each platform in Europe. When properties that appear only on Booking.com are included in the data, managers gain a more realistic benchmark for where supply exists, where bookings are made, and how they should plan their distribution strategy by channel.

Read more: Booking.com strengthens its position in Europe’s short-term rental market

The housing market in Attica is entering a new phase: rents continue to rise, but at a more moderate pace, while the market is now influenced by a combination of factors such as limited housing supply, steady demand, and new restrictions on short-term rentals. The market “is not returning to lower rents,” but is seeking a new equilibrium, while at the same time, restrictions on new Airbnb listings in central areas of Athens are being enforced.

Because market pressure isn’t driven solely by Airbnb. Limited housing supply, steady rental demand, and broader market distortions are keeping prices high, even if the rate of increase is slowing. Analyses of the Attica region have shown that in many areas, rent increases have slowed but have not reversed.

Read more: Short-term rentals and family homes: The new balance in the rental market

Heraklion Airport handled a total of 1,428,005 passengers in June 2026, marking a +1.93% increase compared to June 2025. This trend indicates that Crete continues to see an upward trend in international arrivals, while overall passenger traffic shows a more stable trajectory.

The performance of Heraklion Airport is of direct importance to the hospitality market because it serves as a key indicator of demand for Crete. According to available data, passenger traffic in the first half of 2026 increased by 5.95%, which bolsters expectations for the summer season and helps businesses better plan their pricing, availability, and operations.

Read more: Heraklion Airport traffic 2026: Growth in international arrivals, stabilization in total passenger numbers

The strategy for tourism in Ioannina through 2030 is based on a model that combines city break development, cultural heritage, mountain experiences, and infrastructure upgrades, with the goal of strengthening the destination’s position on the international tourism map. The broader framework of INSETE’s plan includes an analysis of infrastructure, supply, and demand, as well as specific action plans for destinations throughout the country.

It is considered important because it reflects a more modern destination management strategy, in which the destination is not promoted in isolation but as a unified ecosystem of experiences: city, culture, nature, and the mountains. This approach is also in line with the broader philosophy of the Greek Tourism 2030 plan, which is based on regional mapping, product evaluation, and targeted actions for more sustainable and competitive tourism development.

Read more: Tourism 2030: How Ioannina and the mountain regions aim to enter the global map – The INSETE analysis

The data shows a strong surge in demand, with talk of a rise in bookings ahead of July 4, while broader market reports note that holiday demand in the U.S. was up approximately 10.3% compared to the same period in 2025. This confirms that the Fourth of July remains one of the strongest commercial weekends for short-term rentals in the U.S. market.

The Fourth of July period is crucial because it acts as a powerful catalyst for occupancy rates, prices, and overall revenue, especially in leisure markets and destinations that benefit from short-term holiday travel. At the same time, increased demand this year is compounded by additional factors, such as the broader summer travel momentum in the U.S., making the right pricing and availability strategy even more important.

Read more: USA: Surge in short-term rental bookings ahead of July 4th

The National Bank of Greece study indicates that Greek tourism will remain resilient in 2026, with an estimated 3% increase in sales, despite geopolitical uncertainty. This resilience is primarily linked to Greece’s very high dependence on European markets, which account for approximately 90% of overnight stays by foreign visitors, as well as to the appeal of the “sun and sea” tourism product.

Air connections are considered the most vulnerable link in Greek tourism because the country has a low domestic demand base and is heavily dependent on international air arrivals. The study points out that, if a crisis in fuel costs or air transport persists, tourism demand could be reduced by up to 2 percentage points in a mild scenario and up to 5.5 percentage points in a high-pressure scenario.

Read more: Greek tourism 2026: Resilient amid global shocks, but exposed to airline connectivity risks

German demand for short-term rentals declined in 2026, with the percentage dropping from 33% to 26%, while hotels are once again gaining ground in terms of public preference.

It means that accommodation managers need to refine their value proposition for the German market even further, because the preference for hotels remains strong. For example, a Hilton survey of German travelers showed that 58% of German leisure travelers prefer hotels over vacation rentals, which makes branding, trust, and differentiation even more important for accommodations.

Read more: Reduced demand for short-term rentals from Germans in 2026

The picture for 2025 shows significant variations by region, not only in terms of arrivals but mainly in terms of tourism value. According to a study, the South Aegean had the highest average spending per visit at 869 euros, while other regions recorded much lower figures, reflecting the fact that not all areas generate the same economic impact from tourism.

It is important because it shows that tourism is not judged solely by the number of visitors, but by how much each visitor ultimately spends and how much value they contribute to the local economy. The same analysis shows that Central Macedonia had the lowest average spending per overnight stay at 57 euros, while Attica served as the main driver of revenue growth in 2025, a finding that reveals very different patterns of tourism performance across regions.

Read more: INSETE: The regions earning the most – Where tourists spend €869 and where just €57 per day

International air arrivals indicate that Greek tourism got off to a strong start in 2026. In the first quarter of 2026, Greece recorded approximately 1.9 million international air arrivals, up 14.6% year-over-year, while in the five-month period from January through May 2026, arrivals reached approximately 6.6 million, marking a 5% increase compared to the same period in 2025.

The rise in international air arrivals in Greece in 2026 is not evenly distributed, as the report highlights that the strongest growth is driven primarily by Crete and the Ionian Islands. This is particularly important for hotels, Airbnb, and tourism businesses, as it indicates where the strongest incoming demand is concentrated and where a more targeted strategy for pricing, availability, and marketing is needed.

Read more: Which destinations are driving Greece’s arrivals growth?

The Guest Avatar Airbnb is the profile of the ideal guest that a property wants to attract, meaning a more specific image of which traveler best suits the listing, what needs they have, and what makes them book. It is directly connected to the goal of finding the ideal guest and increasing bookings.

A host can use the Guest Avatar to more correctly adapt the title, photos, description, amenities, and the overall experience of the property to the audience they truly want to attract. Specialized guides for guest personas in short-term rentals point out that this approach helps make communication more targeted and the positioning of the property in the market clearer.

Read more: Guest Avatar Airbnb: How to identify your ideal guest and increase your bookings

Vrbo uses generative AI in combination with first-party booking and search data to create more targeted travel campaigns per market and per destination. The campaigns are not based only on general creatives, but are also fueled by traveler reviews and social media conversations, so that they better adapt to the profile and interests of the audience the platform wants to reach.

Vrbo’s AI-targeted campaigns mean that the promotion of a property depends increasingly on how well it “fits” with the demand signals that the platform reads, such as searches, bookings, reviews, and destination trends. For hosts and property managers, this makes proper positioning, complete listing details, and the clear differentiation of the property even more important, especially in an environment where the Expedia Group is investing more broadly in AI-powered tools for marketing and trip discovery.

Read more: Vrbo leverages AI for targeted campaigns

The Booking.com research for 2026 shows that sustainability remains a key factor in travel decisions, but it is now increasingly connected to very practical issues, such as overtourism, extreme weather events, and the impact of travel on local communities.

It matters because it shows that travelers no longer evaluate only price and location, but also whether a trip or a property aligns with more responsible and resilient choices. For hotels, Airbnb, and tourism businesses in general, this means that issues such as overtourism management, adaptation to extreme weather events, and more meaningful support of local communities are becoming increasingly important for their positioning and competitiveness.

Read more: Booking.com research: How sustainability and climate are redefining travel in 2026

The holiday home market in the Greek islands in 2026 remains strongly differentiated, with Mykonos moving at approximately 7,500–12,000 €/sqm, Antiparos at 6,800–10.200 €/sqm, Paros at 5,500–10,000 €/sqm, and Santorini at 4,500–8,000 €/sqm. More affordable options appear in islands such as Andros with about 2,200–3.200 €/sqm, Corfu with 3,200–3.800 €/sqm, and Kefalonia with 3,000–3.600 €/sqm, which shows that the insular market does not function uniformly but across many different price bands.

The holiday home market in the Greek islands remains strong in 2026 because it combines international demand, tourism yield, and limited land supply, especially in islands with a strong brand. Analyses for 2026 show that prices may appear 10%–20% higher than what local incomes alone justify, but the deviation is significantly reduced when tourism, foreign demand, and the scarcity of the available stock are factored in.

Read more: Holiday homes: Which Greek islands are attracting foreign buyers’ interest

The split fee is the model where the host pays a small part of the commission and the guest pays a separate service fee. According to Airbnb, this model is being discontinued for hosts in the EU and Switzerland starting October 13, 2026, with a transition to a unified host-only fee of 15.5%.

The host will have to calculate their final price differently, because the commission will now be deducted from their own payout. Airbnb gives an example that if the price is displayed to the guest as 115 dollars, with a 15.5% fee the host receives about 97 dollars, so proper repricing is needed so that net revenue is not reduced.

Read more: Airbnb: Split fee model ends – What changes from October for thousands of Greek hosts

The prices remain very high in the premium islands, with Mykonos at approximately 7,500–12,000 €/sqm, Antiparos at 6,800–10.200 €/sqm, and Paros at 5,500–10,000 €/sqm.

More affordable options appear in islands such as Andros with about 2,200–3,200 €/sqm, Corfu with 3,200–3.800 €/sqm, and Kefalonia with 3,000–3.600 €/sqm.

Read more: Holiday homes: Which Greek islands are attracting foreign buyers’ interest

AirDNA shows that in Greece there are fewer available properties, but accommodation prices are increasing sharply. It reports a 2.5% decrease in available Airbnbs and a 12.2% rise in accommodation prices.

It means that the market is becoming tighter, with lower supply and better performance for the properties that remain active. In a corresponding AirDNA analysis for Greece, demand appears increased, occupancy is improved, and RevPAR is higher, which points to stronger revenue per available property.

Read more: AirDNA: Fewer Airbnbs in Greece, but prices increased by 12.2%

The Athenian Riviera remains one of the strongest demand points in luxury real estate, while Mykonos continues to be a benchmark for the premium island product. In the luxury property market in Greece, the segment over 5 million euros strengthened by 45% year-on-year in the first half of 2026, showing that the high-end category maintains its momentum.

In Mykonos, the average asking prices move at approximately 7,018–7,632 €/sqm, while top properties reach up to 12,000 €/sqm. On the Athenian Riviera, especially in the southern suburbs, the market remains the most premium in Athens, with new high-spec residences reaching even up to 25,000 €/sqm in certain cases.

Read more: Luxury homes: Prices up to 26,800 euros/sq.m. – Who is investing and which areas are leading the way

AirDNA predicts that short-term rental prices in the US will move upward in 2026, as the market maintains steady occupancy and the limited growth of new properties gives greater power to pricing. In its outlook, the average occupancy is estimated at 57.4% and RevPAR is projected to increase by 2.9%, mainly due to a higher ADR.

The prices are rising because new supply is growing more slowly than before, not because the market is running uncontrollably. AirDNA estimates that the growth of new listings will be limited to approximately 2.7% in 2026, while at the same time travelers are making slower bookings, shorter trips, and turning more toward larger homes, elements that change the structure of demand but support prices.

Read more: USA: Fewer new listings, higher prices

The new president of SETE, Agapi Smpokou, recognises short-term rentals as an integral part of the Greek tourism product and has left open the possibility of future institutional representation of the sector through the Association, provided that the necessary institutional framework is put in place.

SETE rejects a one-size-fits-all approach to the sector, proposing differentiated rules for each region that take into account the carrying capacity of each destination, the quality of the tourism infrastructure and the needs of local communities.

Read more: SETE opens the door to short-term rentals but the big question is the rules

Setting a minimum stay requirement per booking helps hosts reduce operational costs associated with cleaning and changing linen, whilst also ensuring the property remains fully booked during periods of high demand.

Flexibility is required depending on the season, as strict limits during periods of low demand may discourage travellers and leave the property vacant.

Read more: Minimum Stay Strategy for Airbnb: How to set the right minimum stay and increase your revenue

Vrbo is upgrading its algorithm, placing particular emphasis on the quality of amenities, guest reviews, hosts’ response times and the overall stay experience, in order to highlight the top-rated properties.

Owners can optimise their listing by maintaining a competitive pricing policy, keeping their availability calendar up to date and offering high standards of hospitality that ensure positive reviews.

Read more: Vrbo: What criteria determine bookings in short-term rental properties

This specialised conference will take place on 14 November 2026 in Hall 14 of the Thessaloniki International Exhibition and Conference Centre, as part of the Philoxenia – Hotelia international tourism exhibition organised by TIF-Helexpo.

The event aims to serve as a meeting point for hosts, property managers and investors from Greece and the Balkans, focusing on the latest legislative and technological developments, artificial intelligence tools and improving accommodation performance.

Read more: Short Stay Thessaloniki Conference to bring together short-term rental industry at Philoxenia 2026

This partnership marks Airbnb’s strategic expansion into the boutique hotel sector. Through the platform, Lark Hotels is integrating its distinctive, designer accommodation into the Airbnb network, combining the professional hospitality of hotels with the experience and ease of use of the short-term rental platform.

This move demonstrates Airbnb’s tendency to ‘break down’ the barriers between private homes and commercial accommodation. For property managers, it means fiercer competition from professionally managed, high-end properties, highlighting the need to upgrade services and design in short-term rental properties in order to remain competitive.

Read more: Airbnb expands its boutique hotel network: What the deal with Lark Hotels means for Greece and Cyprus

The most frequent breakdowns mainly occur in air-conditioning systems (due to excessive use and a lack of filter maintenance), in the hot water supply and mains pressure, as well as in swimming pool equipment (pumps, chemical balance), which are caused by intensive use and high temperatures.

It is recommended that air-conditioning units and water heaters undergo preventive maintenance before the start of the season, that basic spare parts be kept on site (such as LED bulbs, fuses and filters), creating a digital user guide for guests on how to use appliances, and responding immediately to any warning signs to avoid negative reviews.

Read more: Emergency breakdown Airbnb: How to manage issues during high season

Bookings point to strong demand for September, with positive performance in terms of occupancy and revenue for short-term rentals.

Read more: US: Strong September booking performance signals continued growth

Increased demand, higher nightly rates and the extension of the travel season are boosting accommodation returns.

The US, Canada and Australia are already strong markets, whilst China and India offer significant scope for growth.

Read more: INSETE: Long haul markets open new opportunities for Greece – Why India is the big opportunity

Long-haul markets can boost tourism revenue and expand international demand for Greek destinations.

Asking prices for sales and rentals continue to rise, although the changes vary significantly from area to area.

Read more: Thessaloniki’s new property hotspots: How high are prices going

Kalamaria and Pylaia are among the most expensive areas in which to buy a home, whilst high rents are also recorded in the city centre.

RevPAR reached €142.80, marking a 14.3 per cent increase year-on-year, significantly higher than the European average.

Read more: AirDNA: Greece’s short-term rental RevPAR jumps 14.3% in July

The average daily rate (ADR) stood at 200.35 euros, up by 12.8 per cent, whilst the occupancy rate reached 71.3 per cent.

House prices remain high, with Chania and Heraklion seeing strong demand and significant variations from one area to another.

Read more: Crete: Where housing prices hit record high – The Airbnb factor

Limited housing supply, increased demand and strong investor interest continue to prop up prices in Crete’s two largest property markets.

Strong domestic travel demand contributed significantly to Booking’s performance, boosting bookings and the platform’s overall activity.

Read more: Booking Q2 2026: Domestic and regional travel offset weak long-haul demand

The figures show that domestic travel remains a key driver of growth, even at a time when international travel conditions are changing.

Airbnb’s revenue rose by 17 per cent year-on-year, reaching $3.6 billion, with strong demand across all markets.

Read more: Airbnb: Q2 2026 revenue up 17% as company raises full-year outlook

Strong growth in bookings and revenue has led Airbnb to revise its forecasts for annual growth and profitability upwards.

The limited availability of housing, combined with high demand, is a key factor driving up purchase and rental prices.

Read more: Real estate: The 5 factors driving prices up – What is happening with Airbnb and housing supply

The shift of housing towards short-term lettings may reduce the stock available for long-term letting, particularly in areas with high tourist demand.

Selected guided tours, activities and attractions from the Tripadvisor Group will be bookable via Airbnb later in 2026.

Read more: Airbnb partners with Tripadvisor to expand Experiences

The agreement reinforces Airbnb’s strategy to expand beyond accommodation and further develop its Experiences segment.

Travelers are increasingly seeking local experiences and less crowded destinations, boosting demand in smaller cities and communities.

Read more: Airbnb: New campaign in Canada targets smaller markets

The trend creates new opportunities for hosts outside major tourist centers, as travel demand spreads across more areas.

RevPAR recorded strong growth, supported by higher nightly rates and steady demand.

Read more: AirDNA: Greece’s short-term rental RevPAR jumps 14.3% in July

They show that the Greek market continues to maintain strong momentum, with positive performance in revenue per available night and average daily rate.

Interest is focused mainly on the coastal zone and areas with high investment and tourism value.

Read more: Real estate: The new areas of Attica targeted by foreign buyers

Attica remains attractive due to international demand, investment prospects, and prices that are still considered competitive compared with other European markets.

The market shows variations by destination, with prices and occupancy influenced by demand, seasonality, and competition.

Read more: UK short-term rentals: Higher rates but lower occupancy at the end of summer

They show that the performance of properties increasingly depends on effective pricing and availability management.

Among the standout markets are Georgia, Malta, Albania, Serbia, and Croatia, with strong prospects for short-term rentals.

Read more: The 10 fastest-growing Airbnb markets across Europe in 2026

Economic and population growth can boost demand, occupancy, and revenue prospects for short-term rentals.

TrustedStays is expanding access to professionally managed accommodations in the corporate travel market, creating new booking opportunities.

Read more: TrustedStays: Expands its presence in France with corporate rentals

Corporate travel can offer longer stays, repeat bookings, and access to a different audience beyond leisure tourism.

The move is part of the company’s strategy to strengthen its presence and create a more flexible working environment for its teams.

Read more: Airbnb: New coworking partnerships with Oneder and Work.Life in London

It reflects the shift by major companies toward more flexible work models and reduced reliance on traditional corporate offices.