Greece’s short-term rental market is heading toward the end of a high-performing year, with total booking revenue reaching €2.16 billion by October, according to exclusive AirDNA data shared with BnBNews. Despite a visible slowdown since mid-summer, 2025 is shaping up to be one of the strongest years to date. However, early indicators for 2026 point to a weaker start.
October: Solid performance in Greece despite Europe-wide pressures
In October, the Greek market outperformed much of Europe. Greece was one of only five countries among the twenty markets monitored by AirDNA that posted positive occupancy growth.
Marginal rise in occupancy
Occupancy increased by 0.9% compared to October 2024, placing Greece in the same group as Denmark, Belgium, Hungary, and the Czech Republic.
This uptick stems partly from a 2% drop in available supply—which technically boosts occupancy—and partly from a 1% increase in demand, giving the month’s performance real depth.
Falling prices – A shift toward more conservative strategies
Despite higher occupancy, hosts adopted a noticeably more cautious pricing strategy.
Average Daily Rate (ADR) fell by 3.6% to €114.41, while RevPAR dropped 2.8% to €59.95.
Greece recorded some of the sharpest price declines in Europe—a sign of travellers’ weakened purchasing power as well as more aggressive efforts by hosts to sustain booking volume.
2025 Revenues: From explosive growth to gradual slowdown
AirDNA’s revenue data reveals a year that started strong, peaked in spring, and then began losing momentum in the second half.
Strong first half
Monthly revenue changes show robust growth:
January: +16% (€52.89M)
February: +10% (€46.55M)
March: +5% (€59.8M)
April: +11% (€95.4M)
May: +5% (€149.2M)
June: 0% (€304.9M)
July: +2% (€450.9M)
The market remained firmly in positive territory, with revenue records set in May and June.
Slowdown after August
From late summer onward, the trend reversed. Although absolute revenue remained high, year-on-year performance turned negative:
August: –3% (€530.2M)
September: –6% (€304.7M)
October: –3% (€165.45M)
The decline reflects price pressure, reduced supply, and cost-sensitive autumn travel demand.
Even so, the year-to-date total of €2.16 billion confirms that 2025 has been exceptionally strong for the sector.
Europe’s landscape: A growing but strained market
Europe posted weaker results in October:
Available listings: +1.8% (3.6M)
Bookings: –0.5% (38.2M)
Occupancy: –1.8% (54.9%)
ADR: –1.5% (€120.2)
RevPAR: –3.3% (€66)
The market is expanding, but new regulations in countries like Spain are driving notable supply reductions. Across the month, Greece stands out as one of the few markets with clearly positive performance.
Outlook for 2026
AirDNA’s preliminary data for the first five months of 2026 points to a softer start.
Demand appears significantly lower—around 10% below the same period in 2025. This decline is attributed to rising cost sensitivity, uncertainty in key source markets, stronger hotel competition during the off-season, and the shrinking Airbnb supply, which limits availability.
What hosts should do
The start of 2026 is expected to be more challenging, requiring:
flexible pricing strategies,
better targeting of international early bookers,
stronger quality and differentiation of listings.
Conclusion
Greece’s short-term rental sector has shown remarkable resilience in 2025, with high occupancy, steady revenue flows, and stronger performance than the European average. However, the outlook for 2026 calls for caution: weaker early bookings signal a clear warning.
Next year may begin at a more moderate pace, making strategic adjustments essential for anyone operating in the Greek Airbnb market.
