On the second day of the Short Stay Athens Conference, the focus shifts from high-level strategy and macroeconomic trends to day-to-day operations, regulatory developments, and the tools that shape the sustainability of the short-term rental market. This is a day dedicated to industry professionals, addressing the most critical questions currently faced by property managers, platforms, and technology providers.
Market data & performance trends: Where the market really stands
The day opens with an analysis of data and KPIs for the Greek and Southern European short-term rental markets. The discussion centers on demand dynamics, pricing trends, occupancy levels, and—most importantly—actual profitability in an environment of rising costs and intense competition.
The conversation moves beyond headline arrival numbers to more sophisticated performance metrics such as RevPAR, length of stay, and seasonality, with comparisons between Greece and other Southern European markets. The goal is to present a realistic picture of the market, beyond positive headlines, and to highlight the factors shaping performance in 2025 and beyond.
Regulation, taxation & compliance: The new framework and real-world obligations
Particular emphasis is placed on developments in the regulatory and tax framework for short-term rentals, both at national and European level. Recent government interventions, registration, taxation and compliance requirements, as well as forthcoming changes driven by EU regulations, are creating an increasingly complex environment for industry professionals.
This track focuses not only on a theoretical overview of the rules, but also on practical guidance for implementation, helping property managers understand what is changing in practice and how they can structure their operations to reduce risk and uncertainty. At the same time, European trends linking short-term rentals to housing policy and urban planning are also explored.
Platforms & distribution: The next phase of sales channels
Major platforms continue to shape the short-term rental ecosystem, but the distribution model is evolving. New tools, channel diversification, algorithm changes, and increasing demands on hosts are directly affecting the commercial strategies of property managers.
On the second day of the conference, the role of OTAs, differentiation strategies, and ways to balance platform dependency with the need for greater control over demand and revenue are examined. The discussion focuses on how distribution is changing in a mature market and what options are emerging for industry professionals.
Technology, AI & operational efficiency: From promise to implementation
Technology and artificial intelligence are no longer theoretical concepts, but core drivers of competitiveness. The second day of the conference explores how management systems, automation, AI tools, and data-driven pricing and operations models are transforming hospitality businesses.
The focus is on how property managers can leverage technology to reduce costs, improve team efficiency, and make better real-time decisions. At the same time, the discussion addresses market maturity and whether investments in AI are delivering measurable returns.
Guest experience & digital connectivity: Hospitality in a mobile-first era
The guest experience is evolving rapidly, with technology and connectivity now fundamental components of hospitality. From online check-in and real-time communication to digital services and data-driven personalization, the guest journey is becoming a fully digital ecosystem.
This track examines how short-term rental businesses can meet the expectations of a mobile-first audience by leveraging reliable connectivity, smart solutions, and data-driven services—without losing the human dimension of hospitality.
Want to see how Greek property managers can grow in an increasingly competitive environment? The Short Stay Athens Conference (19–20 February 2026) focuses on strategy, data, and technology for the short-term rental sector.
