With asking prices that in the most prime areas of the country reach as high as 26,800 euros per square meter, the Greek luxury residential market is entering a new period of maturation, leaving behind the temporary slowdown of 2025. The Athenian Riviera and Mykonos continue to be the most expensive destinations for purchasing high-end properties, while investor interest remains particularly strong, with the total expressed demand amounting to 6.11 billion euros during the first half of 2026.
The data comes from the new semi-annual report by Greece Sotheby’s International Realty, which captures a market that is not only maintaining its momentum but is now attracting buyers with greater financial capacity and higher budgets.
The Athenian Riviera and Mykonos at the top of the market
The analysis of the company’s active portfolio confirms that the two top destinations in the Greek luxury residential market remain Mykonos and the Athenian Riviera.
In Mykonos, the median asking price stands at 10,938 euros per square meter, while on the Athenian Riviera it is set at 10,213 euros per square meter. However, in the new high-end beachfront projects being developed along the Riviera, asking prices are moving at even higher levels, reaching up to 26,800 euros per square meter, reflecting the international appeal that the Athens coastal front is now acquiring.
Athens city center ranks third, with a median asking price of approximately 9,500 euros per square meter, while high valuations are also seen in Lefkada, Paros, and Corfu, where prices range between 8,700 and 9,100 euros per square meter.
Conversely, Crete, Kefalonia, and Zakynthos continue to move at lower levels, with median asking prices ranging from approximately 6,000 to 7,000 euros per square meter. According to Sotheby’s, these specific markets remain undervalued relative to their infrastructure, natural beauty, and development prospects, a fact which leaves room for further price increases in the coming years.
As the property value rises, so does the price per square meter
The study also records a clear differentiation of prices depending on the property category. Homes worth up to 2 million euros are listed at an average asking price of approximately 6,800 euros per square meter, while for properties worth 2 to 5 million euros, the average price stands at 9,163 euros per square meter.
At the top are homes worth over 5 million euros, where the average asking price approaches 13,600 euros per square meter, nearly double compared to properties of lower value. This differentiation is not attributed only to location, but also to the qualitative characteristics of the homes, architectural specifications, provided services, and the profile of the buyers attracted to this market segment.
Demand of 6.11 billion euros and a return to a growth trajectory
The intense activity in prices is accompanied by a significant increase in investment interest.
According to the report, the total expressed demand for luxury properties through the Greece Sotheby’s International Realty network amounted to 6.11 billion euros in the first half of 2026, a level 35% higher than in the corresponding period of 2025 and 19% higher than the five-year average. This development confirms that the slowdown observed the previous year was temporary and that the market has returned to its long-term growth path.
At the same time, the value of the homes sought by investors is also increasing. The average value of properties for which interest was expressed amounted to 5.89 million euros, up from 5.12 million euros in 2025, while the median value increased by 28%, reaching 2.95 million euros. This trend shows that the Greek market is now attracting buyers with greater financial capacity and higher requirements regarding the quality and characteristics of the homes.
The Greeks maintain the lead, the British are making a dynamic comeback
Despite the strengthening of international demand, Greeks continue to constitute the largest group of buyers, representing 18.8% of total demand. They are followed by the British with 17.4%, Americans with 14.5%, and the French with 6.3%.
The return of investors from the United Kingdom stands out, with an increase in demand of 60% compared to last year, a development linked to the abolition of the British “non-dom” tax regime and the transfer of tax residency of wealthy investors to countries like Greece.
At the same time, interest from Spain (+470%), South Africa (+264%), the Netherlands (+199%), and Belgium (+101%) shows impressive growth, a fact that reflects the broadening of the international investment base of the Greek luxury residential market.
The market is maturing and becoming more selective
One more element that the report highlights is that the market is now operating with greater discipline in valuations. Homes priced close to actual transaction levels find a buyer within a reasonable period, while properties that enter the market with excessive demands remain for months without substantial interest.
For Sotheby’s, the Greek luxury residential market has passed into a new phase, where the Athenian Riviera is evolving into the country’s strongest brand, demand is driven by investors with greater financial strength, and valuations are increasingly determined by actual market data rather than the expectations of sellers.
