The strengthening of Santorini’s image as a high-quality, multi-dimensional tourism destination in the German market is at the core of a press trip organised by the GNTO Germany Office, in collaboration with the Municipality of Thira, from May 11 to May 15, 2026.
The familiarisation trip hosted representatives of leading German travel media, aiming to provide first-hand experience of the island’s diverse tourism offering beyond its world-famous sunset. The programme focused on key pillars of Santorini’s modern tourism product, including culture, gastronomy, wine tourism and authentic hospitality experiences.
The journalists were accompanied by Chara Prokaki, Deputy Head of the GNTO Germany Office. Participants included Werner Menzel from Touristikzeitung and Christoph Merten from Fair Travel radio, as well as the digital platforms of scenario-red.de.
Press trip Santorini: Cultural and historical experiences
Particular emphasis was placed on showcasing Santorini’s cultural identity. Participants visited the Akrotiri Archaeological Site, one of the most important prehistoric settlements in the Aegean, as well as the Museum of Prehistoric Thera in Fira.
The itinerary also included stops at the Naval Maritime Museum of Oia and the Lost Atlantis Experience Museum in Megalochori. A visit to the historic Church of Panagia Episkopi further highlighted the island’s rich religious heritage.
Wine tourism and gastronomy in focus
Wine tourism was a key pillar of the programme, with visits to renowned wineries such as Santo Wines and the Koutsogiannopoulos Wine Museum, where participants explored Santorini’s unique vineyard landscape.
At the same time, journalists sampled local gastronomy at selected restaurants, including Skala and Kisiras Microgreens, as well as dining venues overlooking the Caldera, highlighting the island’s premium culinary offering.
Hands-on experiences, such as cooking classes, further enriched the programme, offering insight into the authenticity of local cuisine and its connection to the overall tourism experience.
Press trip Santorini: Authentic destination experience
Participants explored iconic settlements such as Oia, Fira, Pyrgos and Emporio, gaining a comprehensive understanding of the island’s architecture, lifestyle and tourism dynamics.
Through a carefully curated programme, the press trip highlighted Santorini’s ability to attract high-value travellers year-round, strengthening its positioning as a luxury and sustainable destination.
Upcoming features in German print, radio and digital media are expected to further enhance Santorini’s visibility in the German market and drive demand for experiential travel.
