Short-term rentals in major European cities hosting Christmas markets are seeing heightened demand, with December bookings already surpassing last year’s levels, according to PriceLabs.
The analysis of 15 cities shows growth across the board, with Budapest and Frankfurt leading the way: nights booked have risen by 39% and 35%, respectively. Basel (+26%), Prague (+24%), and Krakow (+24%) follow closely.
Despite strong demand, accommodation supply has decreased in 10 of the 15 popular destinations, reflecting stricter regulations and higher operational costs for property owners.
At the same time, Alsace proves once again to be a “magnet” for travelers. Strasbourg and Colmar—among Europe’s most famous Christmas markets—record impressive occupancy for December 1–20, reaching 73% and 70%, respectively.
Price increases – Budapest remains the most affordable
Average daily rates (ADR) have risen in all destinations. The largest increases are seen in Budapest (+27%), followed by Vienna (+25%) and Innsbruck (+24%). Despite this significant rise, Budapest remains the most budget-friendly option, with an average rate of €81 per night. Other affordable choices include Metz (€83) and Krakow (€87).
At the top end, Strasbourg (€249), Colmar (€248), and Vienna (€231) are the most expensive Christmas market destinations, confirming their popularity among travelers seeking high-demand festive experiences.
Key demand & ADR highlights:
Basel: demand +26%, ADR €167
Brussels: +3%, €140
Budapest: +39%, €81
Colmar: +2%, €247
Cologne: +7%, €156
Copenhagen: 0%, €191
Frankfurt: +35%, €105
Innsbruck: +10%, €161
Krakow: +24%, €87
Metz: +9%, €83
Nuremberg: +16%, €159
Prague: +24%, €106
Salzburg: +16%, €193
Strasbourg: +11%, €249
Vienna: +9%, €231
Travelers book earlier and explore smaller cities
According to PriceLabs co-founder Richie Khandelwal:
“European Christmas markets have always held a special charm, but this year travelers are booking earlier and in larger numbers. We are also seeing increased interest in smaller cities beyond the traditional ‘major’ destinations, which boosts local economies and overall tourism demand.”
