The average annual income from a short-term rental property in Greece reached €15,200 in 2025, confirming that the market continues to grow, but now on a more mature and balanced basis. Average occupancy stood at 40.9% and the average nightly rate at €121, according to Hosthub data, which reflects the performance of a significant part of the short-term rental market.
Cyclades: High returns with lower occupancy
Cyclades: High returns with lower occupancyIn the Cyclades, the highest returns nationwide are recorded, with average annual income reaching €19,800. The interesting point is that this is achieved with clearly lower occupancy (22.3%), but with much higher prices, which stand at €260 per night. Destinations such as Mykonos and Santorini continue to set the price level, despite the correction of the previous two years due to higher prices and external factors. For 2026, the picture changes noticeably. Revenue per property increases by 41.3% and occupancy by 32.96%, while prices rise more moderately. This development shows a return of demand and a transition to a more sustainable growth model, with greater emphasis on occupancy and the overall guest experience.
Ionian: Product upgrade and strengthening demand
In second place is the Ionian, with average annual income of €18,900. In contrast to the Cyclades, occupancy here is higher (28.9%) and prices lower (€193), a factor that shapes a different but equally efficient model. The trend for 2026 points to continued strengthening, with demand upgrading in quality: more guests of a higher income level, longer length of stay, and faster absorption of availability during peak months.
Athens: Stability without excess
In central Athens, the market appears more mature and balanced. Average annual income was €17,900, with high occupancy (55.6%) but a lower average price (€109). For 2026, a mild increase is recorded both in occupancy and in income, without strong fluctuations. A similar picture is also seen in the southern suburbs, where proximity to the sea boosts demand, with slightly lower occupancy but higher prices.
Crete: Steady strengthening without “noise”
Crete: Steady strengthening without “noise”Crete confirms the character of a mature market, with average income of €16,300, occupancy 35.5%, and an average price of €140. Growth for 2026 is not based on price increases, but on deeper strengthening of demand: more bookings, a longer season, and better utilization of properties, leading to higher overall income.
Thessaloniki: High occupancy, upward prospects
In Thessaloniki, in 2025 average income was €12,700, with particularly high occupancy (61%) but lower prices (around €71). The outlook for 2026 is strongly upward, with a significant increase in both occupancy and income, a development that indicates better utilization of demand and an overall upgrade of the market.
A new phase for short-term rentals
Overall, the data show that the short-term rental market in Greece is moving into a new phase. Growth continues, but with different characteristics: less dependence on aggressive price increases and greater emphasis on occupancy, product quality, and the overall guest experience. This shift strengthens the sector’s sustainability and creates the conditions for a more stable and resilient trajectory in the coming years.
