Summer 2026 is set to deliver strong performance for short-term rentals in Greece, with early data pointing to one of the most robust tourism seasons in recent years. According to the April 2026 European Review by AirDNA, along with exclusive insights on the Greek market, demand for the summer months is rising significantly, while operators continue to maintain firm pricing strategies.
Specifically, Greece is recording a 9.3% increase in demand for the June–September period compared to 2025, outperforming the European average of +8.2%. Growth is particularly strong during peak months, with July up 13.5% and August 11.4%, while September is also gaining ground at +12.4%, reinforcing the ongoing trend of season extension.
At the same time, the average daily rate (ADR) in Greece rose by 7.8% in April, reaching €107.1, while RevPAR increased by 2.1% to €58.7, despite softer occupancy levels. This indicates that the Greek market is not discounting to fill calendars, but rather preserving pricing power ahead of peak season. Notably, available listings declined by 3.6% year-over-year, helping to support pricing by limiting supply-side pressure.
Short-term rentals in Greece show strong pricing power for Summer 2026
The overall picture for short-term rentals in Greece in 2026 is clear: reduced supply, rising prices, and strong forward demand for the summer season. The 3.6% contraction in available listings has acted as a buffer against occupancy pressure, while hosts continue to push rates upward.
The 7.8% increase in ADR reflects strong confidence among operators, while the modest RevPAR growth confirms that revenue per listing remains on an upward trajectory, even with April occupancy at 54.8%. However, the key takeaway lies beyond spring performance and into summer, where demand is already pacing at double-digit growth in core months.
Greece also continues to exhibit the highest seasonality premium in Europe, with summer rates approximately 55% higher than the rest of the year. This gives operators significant leverage during peak months, while also increasing reliance on maintaining occupancy outside the high season.
Europe: Softer spring, strong summer outlook
Across Europe, the April data presents a more mixed picture. Demand declined by 5.7% year-over-year, while occupancy dropped to 55.3%, as supply growth (+3.6%) outpaced demand. However, this does not indicate market weakness, but rather a normalization phase following an exceptionally strong 2025.
Despite softer occupancy, pricing remains resilient. ADR across Europe increased by 6.3% to €127.3, while RevPAR rose by 2.5% to €70.4, highlighting continued pricing discipline among operators.
More importantly, summer demand remains strong. Bookings for June through September are currently pacing 8.2% above 2025 levels, with particularly strong performance in July and September, both showing double-digit growth. This trend reflects a shift in traveler behavior, with more trips extending into shoulder months.
Overall, the European short-term rental market is entering summer 2026 with solid forward demand but a rebalanced supply-demand dynamic. Within this landscape, Greece stands out not only for its strong seasonal pricing premium but also for its ability to capitalize on peak-season demand, reinforcing its leading position in the European short-term rental market.
