AirDNA, best known for its short-term rental market research and analytics, is moving into dynamic pricing with the launch of AirDNA Adapt. The new revenue management tool is designed to simplify pricing for hosts and reduce the complexity that often comes with setting and adjusting nightly rates.
According to the company, Adapt allows users to choose from four strategies: prioritising revenue, maximising occupancy, balancing the two, or securing more predictable income through earlier bookings. The tool then automatically applies pricing rules aligned with the selected objective.
What AirDNA Adapt offers
AirDNA says the product includes daily dynamic pricing, competitor benchmarking based on historical and forecast data, a performance dashboard and an AI assistant that explains pricing decisions in plain language.
The company also says that Adapt is priced at $20 per listing and integrates with Airbnb, Guesty, Hostaway, Hospitable, OwnerRez and Uplisting.
Who the tool is aimed at
AirDNA is positioning Adapt as a solution for individual hosts and independent property managers who do not yet use dynamic pricing. The company estimates that only 15% of hosts worldwide currently use dynamic pricing, with adoption rising to 31% in the United States.
The launch follows a beta-testing period of almost three months, during which the tool was tested across as many as 14,000 listings, according to figures released by AirDNA.
AirDNA’s entry into this segment puts it in competition with established providers such as Wheelhouse, Beyond and PriceLabs. The market is increasingly targeting hosts who want automated pricing without having to manage complex revenue management systems.
AirDNA’s next move
AirDNA says that, if the product gains traction in the United States, it plans to expand into the Middle East and Latin America.
For now, the key question is whether Adapt can persuade hosts who do not currently use dynamic pricing to try such a tool by offering a lower-cost and simpler alternative.
