Mallorca, along with many other popular tourist destinations may have tried to tackle overtourism, but it hasn’t worked, overtourism in Mallorca is still an issue. The plan was to reduce tourism turning the island into a luxury tourist destination instead, but that didn’t seem to solve the problem. At this month’s WTM London, Visit Palma’s general manager, Pedro Homar, admitted that his strategy had failed.
Making Mallorca more exclusive
Direct flights from New York to Palma de Mallorca, new regulations against partying tourists and the increase in nightly rates converting existing hotels into more expensive accommodation offerings were some of the actions taken by Mallorca to put it on the map of luxury tourism destinations, in the belief that this would solve the issue of overtourism on the island.
But this did not seem to work. “We thought that if we positioned Mallorca as a more expensive destination, this would reduce the number of visitors, but this only led to disappointment and additional challenges,” Homar stressed.
Monitoring overtourism in Mallorca
From 2025, around €1.2 million will be invested in technologies to manage the number of visitors. This includes the installation of cameras on beaches, which will record their capacity and identify the possibility of overcrowding at an early stage. As explained by the general director of Visit Palma, Pedro Homar, when a beach reaches 80% of its capacity, we will direct visitors to other beaches with fewer people on them to relieve the strains put on the most popular hotspots.
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