Online travel bookings are causing frustration for millions of Europeans who have faced major obstacles in claiming refunds.
Imagine working really hard, saving up, booking your holiday and looking forward to getting away for some deserved rest and relaxation, then, for some reason you have to cancel, and then, on top of that you lose the deposit you paid when making the online booking. This is the situation that one in ten European travellers found themselves in when they had to cancel their holiday this year.
In fact, the figures suggest that millions of Europeans have faced major obstacles in claiming refunds for online holiday or travel bookings.
Meanwhile, according to the findings of a survey by payment settlement platform FitMont, very few people actually check the payment policies before booking holidays and travel, with a 67% majority admitting to having never checking this valuable information.
Some other findings from the FitMont payment settlement platform’s research into European consumers’ online travel booking habits, expectations and frustrations show that a third (33%) said that the fact that hidden charges are added later in the booking process frustrates them.
14% choose the same travel provider because of their reward schemes.
20% find the travel booking process more complicated than the retail market.
25% prefer to change their booking to companies that inform them of the cost upfront, avoiding sneaky charges.
Finally, the survey points out that in an increasingly competitive market, failure to streamline bookings, clarify costs and offer preferred payment methods is affecting travel companies.
The adoption of seamless, transparent and flexible payment options, such as Apple Pay and Klarna, can give travel companies a competitive advantage, especially in attracting younger travellers.
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