A record number of overnight stays and short-term rental property listings were recorded in European countries in June 2024.
However, the average daily rate remained at the same level as in June last year, while occupancy and revenue per available accommodation increased marginally.
In particular, the performance of short-term rentals in Europe in June: ** Overnight stays at short-term rental properties in Europe in June reached a record 44.5 million, up 18.6% year-on-year.
In Greece the increase was 22%.
** Available listings continued their upward growth rate, reaching 3.8 million, an increase of 14.8% year-on-year.
** Strong demand last month kept occupancy growth positive.
Occupancy across the European continent averaged 59% in June, up 1.4% year-on-year.
** The European continent has seen a significant slowdown in average daily rate (ADR) over the past 6 months.
Daily prices averaged €167 last month, on par with prices in June 2023.
** With moderate occupancy growth and stagnant ADR growth, revenue per available accommodation (RevPAR) increased marginally by 1.4%.
This is the lowest year-over-year growth we have seen in nearly two years.
Interesting findings
The three Nordic countries, Sweden, Norway, Finland, are ranked in the top 5 of the European countries with the highest growth in demand.
Which reinforces the assessment that as the heatwaves in the Mediterranean increase, the cooler European countries will gain ground in attracting tourists in the summer.
The second finding is that urban areas lead the way in terms of demand in June.
The Nordic countries are on top of the game
The Nordic countries have had a strong start to the summer.
The top year-on-year increase in demand in June was recorded in: Czech Republic (+25.3%) Sweden (+27.4%) Poland (+27.7%) Norway (+29.3%) Finland (+32.3%) Behind the Nordic destinations but with double-digit demand growth in June were: Ireland (+12.9%) Austria (+13.4%) United Kingdom (+13.7%) Italy (+13.9%) Belgium (+14.1%)
The return of urban destinations
The growth in supply and demand was stronger in the 50 largest European cities than in non-urban areas.
Over the past year, demand growth among the top 50 cities has averaged 19%, while demand growth in areas outside these cities has averaged 10%.
Supply growth has averaged about 23% within the top 50 cities and only 13% outside of them.
However, despite strong year-on-year growth, it is important to note that demand and supply in the top 50 cities have yet to return to pre-pandemic levels in 2019.
In June, overnight stays in the top 50 cities remained 1% below 2019 levels, while supply remained 5% below 2019 levels.
Concerts increase demand in August
The pace of demand for Europe shows no signs of slowing down.
Current booking demand for August is up 20% year-on-year, while bookings for September and October are up 18% year-on-year.
August is usually the peak month for short-term rental demand in Europe.
The most popular destinations are those that host concerts by famous artists.
Leading among the 50 European megacities in increasing demand for August is Munich.
The city is hosting Adele, who will hold 10 outdoor concerts over five weekends at Messe München, a stadium that can hold up to 80,000 spectators.
In conjunction with Adele’s concerts is that of Coldplay at the Olympiastadion on August 15 and 17.
Demand is growing for all corresponding concert nights for Adele and the British alternative rock band Coldplay
. The current demand for bookings in August is up 109% compared to last year. In second place in terms of August demand growth is Vienna, which hosts Taylor Swift and Coldplay next month. Taylor Swift will give three concerts at the Ernst-Happel-Stadion from 8 to 10 August. Coldplay will perform four nights from 21st to 25th August. Demand is growing for all concert nights and STR bookings for August have increased by 58% year-on-year in Vienna. Rounding out the top three is Bucharest, Romania, which has become increasingly popular over the past year. The increase in demand in August is attributed to Ed Sheeran’s performance in the city. Bookings for next month are up 56% year-on-year.
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