The Municipality of Piraeus is enhancing its presence in the tourism sector by investing €3.35 million in a comprehensive framework of promotional actions. These initiatives are part of the “Attica 2021-2027” Program and aim to establish Piraeus as a smart and attractive tourist destination by leveraging the city’s unique identity.
Destination Piraeus: A comprehensive promotion program
One of the key initiatives is the creation and implementation of the “Destination Piraeus” program, which seeks to elevate the city’s international tourism profile. This initiative includes:
- Participation in international tourism exhibitions and events.
- Strategic B2B and B2C promotional campaigns.
- Hosting key stakeholders from the tourism industry.
- Developing innovative marketing strategies through digital tools.
Through these efforts, Piraeus strengthens its tourism appeal, showcasing its potential as Greece’s largest port and a key hub connecting the country with the rest of the world.
Enhancing the “Sea Days” Festival
The successful “Sea Days” festival, launched in 2015, is being upgraded and expanded. Organized annually by the Municipality of Piraeus in collaboration with local stakeholders, the festival celebrates the city’s maritime heritage and cultural identity. The five-day event features activities for all ages, attracting visitors from across Greece and abroad.
Gastronomic Tourism: PIRAEUS TASTE FESTIVAL
Highlighting Piraeus’ gastronomic identity is a key pillar of the city’s tourism development. The “Piraeus Taste Festival, Seafood and More” is part of this strategy, aiming to establish Piraeus as one of Greece’s top culinary destinations. The festival:
- Showcases the city’s distinctive local cuisine, with a focus on seafood.
- Features parallel events at various locations across Piraeus.
- Attracts renowned chefs and professionals from the gastronomy sector.
Piraeus as an international destination
All these new tourism initiatives share a common goal: to position Piraeus as a global travel destination that blends the “blue economy” with culture, creative industries, and local development. This strategy leverages the city’s competitive advantages, such as:
- Greece’s largest port and one of the most significant gateways into the country.
- A rich maritime culture and historical heritage.
- A vibrant gastronomic scene rooted in its coastal traditions.
Through these strategic investments, the Municipality of Piraeus aims to attract more visitors, boost the local economy, and establish the city as a top-tier destination for travelers from around the world.
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