Yet “empty nights” can be a good opportunity to increase your income if you use them properly. Empty nights, or “gap nights”, are the periods between bookings when a property remains empty, representing missed opportunities for revenue generation. But if you give your guests the opportunity to come to your accommodation earlier or extend their stay, the gaps are “closed”, generating additional revenue. And this is a practice that really works. This is according to research conducted by Breezeway, the operations management platform for accommodation and guest experience management. Breezeway reports that with its smart “Gap Night Messaging” feature, property managers are managing to book an average of nearly one extra week (6.6 empty nights) per month. This strategic use of technology translates into additional revenue of $3,682.43 per month. The automated messaging feature recognises empty nights and automatically offers guests the option to arrive early or extend their stay.
Η AI at the service of hosts
It’s not just Breezeway that offers this opportunity for hosts to increase their revenue. A series of artificial intelligence tools, integrated into the host’s PMS, “read” the property’s booking calendar and cleaning schedule, identify vacant nights and suggest upselling tactics. From early check-in or late check-out to additional services, the use of AI tools helps to increase revenue. Such tools are offered by applications such as Host AI, Botel, Besty, and others. https://bnbnews.gr/technologia/16568/aposkeyes-ton-episkepton-prin-to-check-in-i-meta-to-check-out/ But even if you are a manager of one or two accommodations and you are not familiar with the use of such software, you should think about how you can increase your revenues, even if your calendar has empty nights. Offer your guests options to extend their stay, for a price of course. Work with local businesses that you can recommend to visitors to enhance their experience, and in turn receive a commission. It is a win-win situation!
