Short-term accommodation rental company Holidu has acquired Clubrural, a company specialising in rural rentals in Spain and Portugal. The amount of the transaction has not been disclosed.
Clubrural, based in Madrid, Spain, was founded in 1997 and has a portfolio of 28,000 houses and apartments for rent. According to the company, its website attracts 15 million visitors a year.
The announcement delivered the news that hosts on the Clubrural platform will be able to benefit from a wider reach and have exposure to a more international customer base through the Holidu platform.
Johannes Siebers, co-founder and CEO of Holidu, said the partnership supports hosts in simplifying operations and expanding their business in the European tourism sector.
“We offer hosts advanced technology that optimises their services, from calendar management to payment management, and ensure that guests receive an instant booking confirmation in line with current market demands,” he said, adding: “At the same time, we are reinforcing the importance of short-term rental holidays in rural areas, which have become a growing market and increasingly sought after by travellers.”
Javier De La Cruz, founder of Clubrural, added: “The integration of Clubrural into the Holidu family not only marks a step forward for homeowners and travellers, who will experience remarkable improvements in their bookings and services. It also strengthens our market position and promises a future full of opportunities for growth and development. This alliance underscores our ongoing commitment to strengthening the rural holiday rental market, driven by our desire to enrich the experience for those looking to reconnect and enjoy quality time.”
Holidu’s business moves
Earlier this year, Holidu acquired Ferienwohnungen.de, a search engine and software provider for home rental based in Germany. The company also made a number of acquisitions in 2021 and 2022, including Spain-Holiday, Lohospo and my.IRS.
In addition, Holidu raised €100 million in October 2022 in a Series E funding round. At the time, the company said the funds would be used to invest in its platform and expand in existing markets.
