Villa Tracker ‘s partnership with Guesty is a significant development in the luxury tourism accommodation sector, giving property managers new opportunities and access to niche, high-value markets. The integration of the two platforms allows users of Guesty, a leading property management software (PMS) for short-term rentals, to easily list their luxury accommodations on Villa Tracker’s specialized platform.
Villa Tracker is a B2B platform dedicated exclusively to luxury tourist rentals, with the aim of connecting premium properties with a network of travel professionals who have traditionally booked hotels for their clients from political, business and artistic worlds. Through this partnership, property managers can now enhance the visibility of their accommodation in a highly demanding and highly specialised market.
The platform’s founder, Moriya Rockman, reveals, Villa Tracker will soon include more city centre properties, some smaller properties and more affordable options as well, opening up the platform to a wider range of travellers. “We’re also focusing on creating collections such as sustainable, family-friendly and events, allowing travel professionals to choose the right offering for their clients’ needs,” she said in a podcast. 
Guesty offers property managers a wide range of tools that make it easier to manage the day-to-day operations and bookings of multiple properties. With the integration of Villa Tracker, Guesty users can now benefit from the ability to connect directly with travel professionals and event organisers looking for luxury accommodation to host important events. Villa Tracker has created a collection of thousands of properties that are ideal for corporate or social events such as weddings or parties.
Guesty tools available with Villa Tracker
This partnership aims to reach a specialized and highly demanding audience, who are willing to pay for unique and customized luxury experiences. Luxury properties cater to an audience with specific preferences, and Villa Tracker can provide tools that allow short-term rental managers to more effectively target marketing campaigns, ensuring they reach travelers looking to invest in luxury stays.
This integration is expected to simplify the management of luxury properties, allowing managers to handle all aspects of the process, from bookings to revenue management, through a single platform. This capability reduces the need to use multiple tools and makes the day-to-day easier to organise, making processes more efficient.
The luxury short-term rental sector is booming, and Guesty, by enhancing its platform with advanced features and direct booking capabilities, is strategically positioning itself to help property managers capitalize on this growing market segment. These bookings are typically linked to exclusive events and unique experiences, which reinforces the potential for the two platforms to work together.
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