Short-term rentals in Greece are entering the summer of 2026 with strong momentum, as the latest AirDNA data point to a significant increase in forward bookings, confirming the country as one of the key winners of this year’s season.
Specifically, summer pacing of booked nights is up 18% year-over-year, with July peaking at +23.4%. This performance places Greece ahead of key competing markets such as Spain (+6.9%) and France (+8.5%), while also outperforming Italy (+14.7%). In contrast, Croatia is recording a decline (-2.2%).
At the same time, Greece maintains a stable demand profile, as—despite geopolitical tensions in the Middle East—there is no increase in cancellations. On the contrary, according to data shared with BnBNews by AirDNA, cancellation rates are down by 9%, indicating that Greece is not being negatively affected by the current situation.
Shift toward premium product and strong performance in Mykonos – Santorini
Growth is not evenly distributed across the market. Instead, there is a clear shift toward higher-quality and higher-priced segments.
At the destination level, Mykonos is recording a 14% increase in pacing, while Santorini stands out with a 38% surge, reaffirming the continued strength of Greece’s premium destinations.
Similarly, upscale and luxury properties are among the top performers, moving close to or above the national average. In contrast, budget accommodations are growing at a much more moderate pace, with an increase of just 4.2%.
This trend suggests that short-term rentals in Greece are moving toward an “upgrading” model, with demand increasingly shifting to higher-quality, higher-value experiences.
Short-term rentals in Greece: Winter slowdown but rising prices
In contrast to the strong summer outlook, February data show a decline in activity. Supply decreased by 6% year-over-year, while demand also dropped by 6%, bringing occupancy down to 55% (-4 percentage points).
However, this development is not attributed to market weakness, but rather to a shift in demand toward peak and shoulder-season months.
At the same time, pricing dynamics remain strong. The average daily rate (ADR) increased by 15% to €96, significantly outperforming the European average (+0.4%). As a result, RevPAR rose by 10%, confirming that revenues are increasingly driven by pricing rather than volume.
A broader European upswing, not a one-off boost for Greece
Despite the positive performance, the data do not suggest that Greece is benefiting disproportionately from international developments. The strong performance of Italy (+14.7%), France (+8.5%) and Spain (+6.9%)—particularly for July and August—indicates that demand is strengthening across Europe.
Short-term rentals in Greece, therefore, are evolving within a broader market upswing, rather than as a result of crisis-driven demand shifts.
The key takeaway is clear: the market is maturing. Seasonality is becoming more pronounced, pricing is gaining importance over occupancy, and product quality is increasingly determining the winners of the season.
