Luxury homes listed on the Greece Sotheby’s International Realty website are in high demand among both Greek and international buyers. Property prices start at €400,000 and reach up to €50 million, positioning Greece as a prime destination for high-end real estate investments.
Athens leads the demand
Athens remains the most sought-after location, attracting 30% of buyers. The Athens Riviera has seen the highest demand in 2024, capturing a 15% market share and an 87.2% increase in inquiries compared to 2023.
The most expensive property listed on Greece Sotheby’s International is a residence near the Acropolis, priced at €48 million. Of the 367 luxury homes for sale, most are in Athens.
Luxury villas in Greek islands
Apart from the capital, premium properties priced above €10 million are also found on top island destinations such as Mykonos, Corfu, Paros, Crete, and Santorini.
Mykonos: A 14-bedroom villa in Tourlos, is on sale for €16 million.
The luxury tourist complexes
In addition to standalone luxury homes, the website also features high-end villas within prestigious resorts such as One & Only Kea Island, Costa Navarino, and Elounda Hills.
For example, a four-bedroom villa at Elounda Hills is listed at €4.2 million, while a five-bedroom residence at Costa Navarino is priced at €6.2 million.
Most popular destinations for buyers
The Athens Riviera holds the top spot in demand, followed closely by Corfu with a 15.6% market share and a slight 0.5% increase.
Central Athens ranks third with 8.1% of demand, showing a 35.7% growth. Northern Athens suburbs recorded a staggering 130% rise in demand.
Conversely, Mykonos saw a decline in interest, with a 17.6% drop compared to 2023, despite being one of the priciest markets. Other islands that saw a decrease include Paros (-9.1%), Kea (-6.5%), and Tinos (-1.4%).
Who’s buying?
For the first time in 2024, Greek buyers topped the demand for luxury homes, accounting for 16.2% of total inquiries—an impressive 51.8% increase from 2023.
Americans followed closely with the same market share but saw a 4.3% decline, while British buyers ranked third at 16.1%, showing a 17.2% rise in demand. The French (9.3%) and Germans (4.4%) completed the top five, though both markets declined by 1.6% and 5.8%, respectively.
Among international investors, demand surged from the UAE, while Canada recorded the most significant drop (-18.3%).
Booming sales in Greece’s luxury market
According to Greece Sotheby’s International Realty, the Greek luxury housing market has seen a substantial increase in transactions. The conversion rate from property viewings to sales more than doubled, from 6.5% in 2023 to 14.2% in 2024.
Over the past five years, total transactions in Greece’s high-end real estate market reached €500 million, reinforcing the country’s position as a key destination for ultra-high-net-worth individuals (UHNWIs).
Luxury rentals: High demand & premium prices
Beyond property sales, Greece Sotheby’s International Realty also offers high-end rentals with weekly rates in the tens of thousands of euros.
The most expensive rental is a 10-bedroom villa in Agios Lazaros, Mykonos, listed for €105,000 per week. In Zakynthos, a four-bedroom villa rents for €98,000 per week, while in Santorini’s Megalochori, a luxury home is available for €84,000 per week.
Corfu offers the most affordable high-end rental, with weekly rates starting at €9,800.
Greece’s luxury market: A magnet for global investors
With rising demand, increasing transaction volumes, and an influx of both domestic and international buyers, Greece’s luxury real estate market is stronger than ever. Whether for investment, relocation, or holiday homes, high-net-worth individuals continue to flock to Athens and the islands, solidifying Greece’s position as a top-tier real estate destination
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