+20% demand for short-term rentals in Greece

Greece is one of the most popular European destinations for travelers in Autumn.

According to AirDNA data, in Greece, the demand for short-term rentals during the months of September, October and November recorded an increase of 20.1%.

The following countries also had an increase of more than 20% in autumn demand:

** Czech Republic +22.9%
** Germany +23.1%
** Hungary +23.9%
** Norway +27.4%
** Poland +29.9%

STR Autumn Revenue

However, increased demand is not being matched by a corresponding price increase in all countries.

AirDNA’s analysis notes:

“While increased demand can support higher revenue for hosts, increased supply, meaning the addition of new listings, can offset the positive effects. When more listings enter the market, competition increases, making it harder for individual hosts to achieve higher occupancy rates or increase prices.

This Autumn, the top performing countries in the Revenue Per Available Rental (RevPAR) index were those where demand growth outpaced supply growth. In these markets, limited competition allowed hosts to benefit from both higher occupancy and rising prices, enabling them to earn more revenue per available night.”

The hosts who warmed their pockets the most this Autumn were in the countries with the highest RevPAR growth. The following countries had an increase of more than 15% in this indicator:

** Portugal +15.2%
** Hungary +17%
** Finland +20.4%
** Spain +21.1%
** Denmark +25.6%

In Greece, the increase in RevPAR in the Autumn quarter was below 5%.

Increased demand in 2025

Demand for short-term rental properties in Europe in the first four months of the new year, according to existing bookings, has increased.

Current bookings have increased by 16% for January and 9% for February compared to 2024.

Demand growth in March is noticeably smaller, just 0.2% year-on-year. This dip is largely due to the shift of Easter to April in 2025. Easter is a very important milestone for travel in the months of March or April (depending on when it is celebrated each year). As a result, April demand is jumping with a 38% increase year-on-year.

European short-term rental performance in November

** Total overnight demand last month reached 24.6 million

** This 18.2% year-on-year growth set a new November record

** Available listings totaled 3.3 million, up 11.6% year-on-year

** Average daily rates (ADRs) averaged €150, up 1.8% year-on-year

** Average occupancy was 43%, up 1.3% year-on-year and up 13% compared to 2019

** Revenue per available room (RevPAR) increased 3.1% year-on-year to €65

** Nightly bookings increased 12.3% year-on-year

Increased demand for unique properties

Over the past five years, unique accommodations have been the fastest growing segment of the short-term rental market in Europe. In 2019, there were approximately 67,000 unique properties available for booking each month. This number has grown significantly, reaching an average of 103,000 monthly available listings last year, a 54% increase.

Unique stays, which include unusual accommodations such as treehouses, tents, houseboats, and more, now make up 3% of all available listings in Europe, up from 2.4% in 2019.