Tourism in Cyprus has been based on the well-known ‘sun and sea’ model, but developments in the industry highlight the need for renewal. At the ‘Beyond Sea and Sun’ conference organised by Hermes Airports Ltd, AEGEAN President Eutyhios Vassilakis presented new strategies for developing tourism in Cyprus. He focused on enhancing authenticity and product differentiation beyond the traditional “sun and sea” model.
AEGEAN’s contribution to tourism in Cyprus
AEGEAN is a key player in connecting Cyprus to the rest of the world. Since 2002, the airline has carried more than 12.5 million passengers to and from the island, contributing significantly to its connectivity and tourism potential. In 2024, the airline has recorded a 25% increase in passenger traffic, with more than 1 million passengers travelling on its flights.
For 2025, AEGEAN is planning further growth by increasing the capacity of its routes and adding new ones, such as the Larnaca-Rome route. The airline’s Larnaca base will be strengthened with the addition of another aircraft, bringing the total number of aircraft to three.
In addition to the traditional “Sun and Sea” model
According to Vassilakis, modern travellers are looking for authentic experiences and less standardised products. Cyprus can play to its strengths with specialised forms of tourism such as golf tourism, holiday homes and gastronomic tours.
Towards year-round tourism
AEGEAN’s strategy supports the extension of the tourist season, with high frequency flights from Cyprus to Greece and Israel during the winter. In addition, Cyprus’ geographical location makes it an ideal destination for visitors from the Middle East and Europe.
The importance of cooperation
Mr Vassilakis stressed the need for partnerships between institutions and private initiative. With the right cooperation, Cyprus can invest both in its existing strengths and in new areas, creating a diversified, sustainable tourism model.
AEGEAN, in partnership with Hermes Airports and other local stakeholders, is investing in improving the travel experience, such as the new lounge in Larnaca, which enhances hospitality.
Conclusion
Tourism development in Cyprus is based on product diversification, authenticity and extending the tourist season. With initiatives such as AEGEAN’s, Cyprus has the potential to establish itself as a destination that combines luxury, experience and sustainability.