Greece’s absolute path to the top is presented in a video by the World Tourism Organization (UNWTO) showing the countries with the most visitors from 1996 to 2023.
The video is particularly interesting as it shows Greece “disappearing” from the list of the 15 most visited countries and then steadily climbing up and securing its position next to the top countries on the list.
Watch the video:
The World’s most visited countries | 1995-2023
2024: Record year for world tourism
At the same time, the World Travel and Tourism Council (WTTC) has predicted a record year for travel and tourism in 2024, with the industry’s global economic contribution reaching an all-time high of $11.1 trillion.
Meanwhile, in partnership with Oxford Economic, WTTC’s latest EIR showcased an industry full of opportunity, supporting nearly 348 million jobs worldwide.
This represents an increase of more than 13.6 million jobs compared to the highest point in 2019.
International visitor spending is expected to approach the 2019 peak, reaching $1.89 trillion.
Domestic travel is projected to spend higher than any previous record reaching an estimated $5.4 trillion.
The next ten years
WTTC’s forecasts are compelling as it sees a promising future for the next decade, characterised by strong growth and unparalleled career opportunities.
By 2034, the industry will contribute a staggering $16 trillion to the global economy
which will account for 11.4% of total GDP.
As predicted, this growth will create jobs, providing employment for 449 million people worldwide.
Tourism will employ 12.2% of the global workforce.
The tourism and travel industry is poised for its most transformative era to date, promising prosperity, innovation and connectivity on a scale we have not seen before.
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