Over 2.1 million listings worldwide have received the “Guest Favorite” badge, which offers numerous advantages. But how can hosts obtain it?
Jamie Zhang, AirDNA Data Analyst, has published an extremely useful article on how hosts can earn the “Guest Favorite” badge for their property.
How to get your listing into Guest Favorites
The “Guest Favorite” badge is Airbnb’s recognition of the most beloved listings, based on ratings, reviews, and reliability. Out of the over half a billion trips that have taken place through the platform, Airbnb selects those that stand out for the overall experience they offer guests.
Today, 2.1 million listings worldwide have received the “Guest Favorite” badge and enjoy benefits such as:
- Display of the badge in search results, increasing the visibility of the listing.
- A distinctive icon that indicates the quality and reliability of the property.
- Access to a special search filter for “Guest Favorite” listings, giving them an advantage over the competition.
How does Airbnb choose Guest Favorites?
Airbnb evaluates eligible listings daily and compares their performance both nationally and globally. The main factors considered are:
- Overall guest ratings and reviews.
- Ratings in specific categories such as cleanliness, check-in, accuracy, communication, location, and value.
- Cancellation rate by the host.
- Reports of quality issues from guests.
- At least 5 reviews in the last two years.
Top hosts maintain near-perfect ratings in accuracy and the check-in process, as guests place particular importance on a smooth and easy stay experience.
Guest Favorites vs. Superhost: What’s the difference?
The Guest Favorite badge refers to a specific listing, while Superhost refers to the host overall.
- A listing receives the Guest Favorite badge if guests love it and rate it positively.
- A host becomes a Superhost if they provide exceptional hospitality across all their listings.
- 72% of listings with the “Guest Favorite” badge belong to Superhosts, which proves that high-quality hospitality leads to better ratings and more badges.
How to earn the Guest Favorite badge
If you want to earn the Guest Favorite badge, follow these basic practices:
Improve the accuracy of your listing
- Describe your property honestly and clearly.
- Include important details about the location, amenities, and house rules.
Increase Your Number of Reviews
- Encourage guests to leave reviews after their stay.
- Provide a memorable experience so you receive positive feedback.
Upgrade your amenities
- Guests prefer listings with special amenities, such as a jacuzzi or a well-equipped kitchen.
- Research which amenities increase bookings in your area.
Avoid cancellations
- Keep your calendar up to date to prevent unexpected cancellations.
- Provide clear check-in instructions to avoid last-minute problems.
Offer personalized hospitality
- Small details, such as a welcome with local products or a handwritten greeting, make a difference.
- Prompt and friendly communication enhances the guest experience.
What to do if you haven’t earned the Guest Favorite badge yet
If your listing meets the criteria but hasn’t received the badge, there may be hidden factors affecting it:
- Past cancellations.
- Low ratings in accuracy or check-in.
- Reports of issues to Airbnb customer service.
By correcting these details, you increase your chances of earning the coveted “Guest Favorite” badge and attracting more guests to your property.
