The global serviced apartments industry is entering a phase of strong growth, with its value expected to reach £183.6 billion by 2030, according to the Global Serviced Apartment Industry Report 2025 (GSAIR), published by consultancy firm Ariosi via the Travel Intelligence Network.
The report highlights that rising corporate relocation, technological progress, new investments, and shifting traveller expectations are reshaping the global hospitality landscape.
Corporate relocation drives demand
Demand for serviced apartments is being fuelled primarily by corporate mobility.
Applications for employee relocation in the United Kingdom rose 8% year-on-year in April 2025, reflecting the expansion of international business activity.
According to the report:
30% of new branded serviced apartment units across Europe will be developed in the UK by 2030,
while 15% of total supply will be located in London.
The market is expected to double in value by 2033, reaching £6.52 billion, with a compound annual growth rate (CAGR) of 8.8%.
At the same time, the blended travel market—combining business and leisure travel—is forecast to be worth £636.47 billion by 2026, posting a CAGR of 12.27%.
Investor interest in the sector continues to rise: the share of investors targeting serviced apartments increased from 24% in 2024 to 27% in 2025.
The convergence of hospitality models—such as serviced apartments, co-living and long-stay accommodation—is shaping a new, flexible residential market.
AI, Gen Z and the digital experience revolution
The report underlines the rapidly growing influence of Generation Z, which demands digital convenience, mobile-first experiences and smart in-room technology.
Operators are investing in app-controlled lighting and heating systems, contactless check-ins, and real-time guest communication tools.
Artificial intelligence (AI) is emerging as a key differentiator.
Companies are leveraging generative AI and data analytics to personalise experiences, predict preferences, automate operations and enable dynamic pricing.
Technology enhances both operational efficiency and customer satisfaction, positioning serviced apartments as an ideal solution for business travellers, leisure guests and long-term stays.
Regulation and sustainability: the new challenge
Governments are tightening sustainability and risk-management frameworks, forcing operators to adopt transparent reporting standards and environmental compliance.
ESG strategy (Environmental, Social, Governance) is becoming a core investment criterion, with sustainability now viewed as a competitive advantage.
At the same time, geopolitical tensions are increasing the importance of traveller safety and business resilience, leading to closer collaboration between operators, travel managers and public authorities.
Industry leaders set the tone
The report was presented at Citadines Holborn in London, with participation from senior industry figures including Tom Otley (Oury Clark Sustainability), Trine Oestergaard Stafford (House of Fisher), Ben Davis (Saxbury) and Steve Lowy (AES & The Residence Apartments).
Alistair Murray, COO of Ariosi, described 2026 as a “turning point” for the sector:
“Flexibility will be the guiding principle. Technology, investment and sustainability will determine which players remain competitive and which fall behind,” he noted.
Investment momentum and outlook to 2030
The sector’s upward trajectory is expected to continue across Europe, North America and Asia-Pacific, supported by corporate relocation programmes, the blended travel market and the evolving mobility of the workforce.
Partnerships between owners, operators and technology providers are set to strengthen, driving digital transformation, higher customer satisfaction and more efficient operations.
The future of flexible living
GSAIR 2025 places serviced apartments at the centre of global shifts in travel, technology and investment.
Operators that invest in innovation, adaptability and sustainability are expected to lead a market projected to exceed £183 billion by 2030.
