Booking.com has researched the characteristics that make accommodation attractive to modern remote work professionals. Here are the findings of this research:
The rise of digital nomads
The pandemic brought radical changes to the way we work and travel, leading to the rapid growth of a new category of travelers: digital nomads. These are professionals who take advantage of the flexibility of remote work to work from anywhere in the world.
According to a Booking.com survey, 37% of travelers have considered booking accommodation exclusively to work from there. Hotels and short-term rental platforms are adapting to this new reality, offering infrastructure and amenities that meet the needs of this emerging market.
What remote workers look for in accommodations
Two well-known travel bloggers and digital nomads, Matthew Kepnes (Nomadic Matt) and Will Hatton (The Broke Backpacker), shared their preferences regarding the accommodations they choose to work and travel simultaneously.
Fast and reliable WiFi
Without it, remote work becomes impossible. Remote professionals prefer accommodations that guarantee high-speed internet connections.
Location close to wellness amenities
Digital nomads emphasize their health. They prefer accommodations near gyms, yoga studios, or restaurants with healthy menus.
Longer stays
Most nomads choose rented apartments or boutique hotels where they can stay for weeks or months, creating a sense of stability.
Peace and comfort
Accommodations that offer peace and isolation from city noise are more attractive to remote workers.
A growing market for accommodations
Remote work professionals are becoming an increasingly important clientele for hotels and short-term rentals. Major chains such as Marriott, Hilton, and Hyatt have already invested in special programs for this category of travelers.
Accommodations that adapt to this trend by providing digital nomad-friendly amenities can attract longer stays, increase occupancy rates, and extend the tourist season, even taking advantage of low-demand periods.
The market is changing, and with it, the demands of travelers are changing. Destinations that adapt to the needs of remote workers have a unique opportunity for growth ahead of them.
