Greece is emerging as the top destination for short-term rentals in Europe for 2025.
According to AirDNA data, the country recorded a 45% increase in bookings for future stays in January 2025 compared to the same period last year. This is the highest growth rate in Europe, followed by:
- Poland (+36%)
- Norway (+35%)
- Czech Republic (+32%)
- Germany (+30%)
Strong start for short-term rentals in Europe
Overall, the new year has started on a high note for short-term rentals across Europe.
In January alone:
- The sector recorded 23 million overnight stays, up 16.9% compared to January 2024.
- Listings grew by 10.2%, reaching 3.2 million properties.
- With demand outpacing supply, occupancy rates increased by 3% year-over-year.
- The Average Daily Rate (ADR) saw a moderate rise of 1.5%.
- Revenue per Available Room (RevPAR) across Europe averaged €60, marking a 4.6% annual increase.
January was also an excellent month for ski destinations, benefiting from heavy snowfall.
Also read:
A surge in bookings for the coming months
Last month, Europe hit an all-time high in overnight stay bookings. Reservations made in January for upcoming months (and the month itself) increased by 23.3% year-over-year.
Alongside March and July, January is one of the busiest months for short-term rental bookings. This strong start signals promising continued growth in the months ahead, according to AirDNA.
For Easter Week 2025, bookings are up by a staggering 77% compared to the same period in 2024. Notably, increased bookings are also observed in the weeks leading up to and following Easter. This suggests that travelers are extending their holidays, as Easter falls later in April this year, bringing warmer weather.
With growing interest in travel during late spring and early autumn, this surge in Easter bookings indicates a shift in vacation timing. More people are opting for periods with milder weather and fewer crowds, shaping new seasonal travel trends.
Ακολουθήστε μας στο Google News και μάθετε πρώτοι όλες τις ειδήσεις!
