{"id":43594,"date":"2026-10-08T13:10:54","date_gmt":"2026-10-08T10:10:54","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=43594"},"modified":"2026-10-08T13:14:22","modified_gmt":"2026-10-08T10:14:22","slug":"webhotelier-primalres-revplus-rebranding","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/technology\/43594\/webhotelier-primalres-revplus-rebranding\/","title":{"rendered":"Webhotelier becomes revplus: What changes for bookings and property management"},"content":{"rendered":"

webhotelier | primalres is rebranding as revplus<\/strong>, marking a new chapter in the technology used by hotels, short-term rentals and property management businesses. Announced on October 8, the name change accompanies a redesign of the group\u2019s products to bring them together within a unified ecosystem.<\/p>\n

For professionals handling bookings, rates, availability and payments across several applications, the practical questions are familiar: how well do those tools work together, when is the data available, and how many daily tasks can be automated?<\/p>\n

These are the needs revplus aims to address, drawing on its experience serving more than 21,800 properties across 39 countries<\/strong>.<\/p>\n

A new revplus booking engine for direct bookings<\/h2>\n

The first major developments will be unveiled on Sunday, November 22<\/strong>, at an event during the Xenia exhibition. Taking centre stage will be the group\u2019s new revplus booking engine<\/strong>.<\/p>\n

According to the company, the booking engine has been redesigned from the ground up to improve conversion, helping more visitors complete a reservation. It features a new user interface, a mobile-first architecture and the ability to book multiple rooms within a single booking flow.<\/p>\n

Dynamic content will display relevant information at the appropriate stage of the booking process, while smart rate grouping is designed to make choosing a rate easier. The company says fast loading times will be maintained, with management continuing through the familiar extranet.<\/p>\n

For accommodation businesses seeking to grow their direct bookings, the goal is clear: reduce the friction that can cause potential guests to abandon a reservation.<\/p>\n

Connected tools and more automation<\/h2>\n

\"revplus\"<\/a>The event will also introduce the new revplus channel manager<\/strong>, designed to support distribution across sales channels, alongside the group\u2019s latest developments in artificial intelligence tools and applications.<\/p>\n

As Panos Kontozamanis, CEO of revplus<\/strong>, explains, the group\u2019s products have historically connected with one another while operating as separate applications. The new approach involves redesigning them around a consistent framework for operation and integration.<\/p>\n

\u201cFor properties, this means less complexity, faster workflows, data when they need it, more automation, better decisions and more opportunities to increase revenue,\u201d he says.<\/p>\n

The announcement sets out the direction of the transition. Further details about the new booking engine, channel manager and AI applications are expected to be presented at Xenia.<\/p>\n

What the ecosystem includes for short-term rentals<\/h2>\n

The revplus portfolio extends beyond its booking engine and channel manager. It includes a cloud-based property management system, an integrated platform for short-term rentals<\/strong>, specialist payment solutions for accommodation businesses and an AI-powered revenue management system.<\/p>\n

It also includes a business-to-business marketplace connecting properties with more than 55,000 travel agencies across 160 countries<\/strong>. The core products are supported by 36 add-ons and eight workspace applications, addressing needs such as customer relationship management, loyalty programmes and market intelligence.<\/p>\n

The group\u2019s roots date back to 2008, when two companies developed the webhotelier booking engine and the primalres channel manager before joining forces.<\/p>\n

According to the figures released by the company, the group now holds a leading position in Greece and Cyprus, serves more than 400 properties in Italy and has an established presence in the Balkans.<\/p>\n

Under the new revplus identity, the next step is to bring these technologies into a unified ecosystem. The November presentation will offer the first detailed look at what that means for the professionals using its products.<\/p>\n","protected":false},"excerpt":{"rendered":"

webhotelier | primalres is rebranding as revplus, marking a new chapter in the technology used by hotels, short-term rentals and property management businesses. Announced on October 8, the name change accompanies a redesign of the group\u2019s products to bring them together within a unified ecosystem. For professionals handling bookings, rates, availability and payments across several<\/p>\n","protected":false},"author":4,"featured_media":43589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[514],"tags":[651,1506,1558,1655,1656,1657,1658],"class_list":["post-43594","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-short-term-rentals-en","tag-direct-bookings","tag-property-management","tag-hospitality-technology","tag-revplus","tag-webhotelier","tag-primalres"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":"A new direct booking engine, an updated channel manager and artificial intelligence applications will be unveiled at Xenia on November 22, as the group 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