{"id":43087,"date":"2026-09-29T12:07:18","date_gmt":"2026-09-29T09:07:18","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=43087"},"modified":"2026-09-29T11:07:39","modified_gmt":"2026-09-29T08:07:39","slug":"heatwaves-tourists-southern-europe-short-term-rentals","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/tourism\/43087\/heatwaves-tourists-southern-europe-short-term-rentals\/","title":{"rendered":"Heatwaves did not drive tourists away from Southern Europe \u2013 What changed in short-term rentals"},"content":{"rendered":"

Heatwaves and short-term rentals were at the center of a persistent discussion this year: would travelers abandon the Mediterranean<\/strong> for cooler countries? In recent years, this scenario has sounded increasingly likely. The short-term rental data, however, do not show<\/strong> a mass exodus from Southern Europe.<\/p>\n

The analysis by PriceLabs<\/a> examines data from France, Italy, Spain and four Scandinavian countries. In July, occupancy increased<\/strong> by 2.9 percentage points in Sweden, 2.5 in Denmark and 2 in Norway. It also increased in Spain by 1.7 points and in Italy by 1.2. The strengthening of some northern markets, therefore, was not accompanied by a corresponding decline in the southern markets examined.<\/p>\n

For a professional in Greece, this is more valuable than an easy prediction of a \u201cshift to the North.\u201d Greece is not included in the specific sample<\/strong>, so the percentages do not describe the Greek market. They do, however, show that a period of extreme heat is not enough to conclude that demand is automatically leaving Mediterranean destinations.<\/p>\n

Visitors may be shifting their holidays in time<\/h2>\n

The most interesting change in the analysis concerns September. In the data collected by PriceLabs at the beginning of the month, already booked nights for September were higher<\/strong> than at the same point in 2025: by 28.1% in Italy, 16.6% in Spain and 13% in France.<\/p>\n

This is a booking pace at a specific point in time<\/strong>, not the final result for the month. Nor does it prove that the heat led visitors to travel later. Peak-season prices can also push travelers with greater flexibility toward dates with lower costs. The available data do not allow us to determine how much each factor contributed.<\/p>\n

This raises an important question for the Greek short-term rental market as well: if demand increases in September, does this involve visitors who avoided the August heat, travelers looking for better prices, or a broader extension of the season? The answer requires booking data<\/strong> by destination, date and price. It cannot be derived simply by comparing overall occupancy in two months.<\/p>\n

\"\u03ba\u03b1\u03cd\u03c3\u03c9\u03bd\u03b5\u03c2
\u00a9Canva<\/figcaption><\/figure>\n

Air conditioning matters more where it is not a given<\/h2>\n

Heat also appears to affect accommodation choices within the same destination. In Toulouse, where according to PriceLabs data 37% of listings report having air conditioning, occupancy for properties that offer it increased by three percentage points year over year in July. Among properties without air conditioning<\/strong>, it decreased<\/strong> by three points. In August, the first group maintained its occupancy, while the second lost five points.<\/p>\n

In Seville,<\/strong> by contrast, where 96% of listings report having air conditioning, the analysis does not identify a similar difference. This feature may have a strong influence on guest choice when it is relatively uncommon; when almost everyone offers it, it becomes part of the basic offering. The data show a difference in occupancy<\/strong>, not that air conditioning by itself guarantees a higher rate or profit.<\/p>\n

When market growth does not reach every property<\/h3>\n

There is also a second pitfall in reading the numbers: more nights booked in a country do not necessarily mean more nights booked for every owner.<\/strong><\/p>\n

In Denmark, for example, occupancy in July rose from 73.8% to 76.3%, but booked nights per property fell by 2.4%. In Oslo, total booked nights increased by 33%, while the number of properties increased by 24%. When supply grows, an impressive figure for the market as a whole can coexist<\/strong> with a much more modest picture in an individual host\u2019s calendar.<\/p>\n

This is perhaps the most useful way to read this year\u2019s European data. Heat is a factor worth monitoring in the market, but it does not explain bookings on its own. Prices, available inventory and the timing of holidays can significantly change the picture. For a property manager, what matters is not whether a destination is generally \u201cgrowing,\u201d but what is happening to nights booked and revenue per available property<\/strong> \u2014 particularly in the weeks connecting the summer peak with autumn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heatwaves and short-term rentals were at the center of a persistent discussion this year: would travelers abandon the Mediterranean for cooler countries? In recent years, this scenario has sounded increasingly likely. The short-term rental data, however, do not show a mass exodus from Southern Europe. The analysis by PriceLabs examines data from France, Italy, Spain<\/p>\n","protected":false},"author":4,"featured_media":43085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[509],"tags":[562],"class_list":["post-43087","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tourism","tag-trends-en"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":"Occupancy increased both in Scandinavia and in Spain and Italy. PriceLabs data show that the impact of heat on demand is more complex than a simple shift of travelers toward the North.","_yoast_wpseo_metadesc":"What do heatwaves mean for Mediterranean short-term rentals? PriceLabs data show how demand and bookings changed.","_yoast_wpseo_focuskw":"Heatwaves Southern Europe short-term rentals","_yoast_wpseo_title":"Heatwaves and short-term rentals: What changed in 2026","_bunyad_layout_style":null,"yoast_head":"\nHeatwaves and short-term rentals: What changed in 2026<\/title>\n<meta name=\"description\" content=\"What do heatwaves mean for Mediterranean short-term rentals? 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