{"id":39892,"date":"2026-06-17T08:39:58","date_gmt":"2026-06-17T05:39:58","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=39892"},"modified":"2026-06-17T01:12:07","modified_gmt":"2026-06-16T22:12:07","slug":"short-term-rentals-in-greece-fewer-listings-higher-revenues-for-hosts","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/data-amp-insights\/39892\/short-term-rentals-in-greece-fewer-listings-higher-revenues-for-hosts\/","title":{"rendered":"Short-term rentals in Greece: Fewer listings, higher revenues for hosts"},"content":{"rendered":"

The 2026 summer season for short-term rentals in Greece<\/strong> is starting on a notably stronger footing, as the latest AirDNA data for May shows simultaneous growth in demand, occupancy, and pricing, despite a decline in available listings following regulatory changes introduced in October 2025.<\/p>\n

While across Europe demand fell by 1.1% and the market showed signs of stabilisation, Greece moved in the opposite direction. Demand increased by 2%, while supply declined by 2.3% to 142,633 listings.<\/p>\n

This divergence strengthens the view that the Greek short-term rental market is not being negatively affected by the new regulatory framework, but is instead adjusting to a tighter yet more efficient operating model.<\/p>\n

Demand and occupancy on an upward trajectory<\/h2>\n

According to AirDNA, the 2% year-on-year increase in demand was accompanied by a strong rise in occupancy, which reached 58.1%, up 5.4% compared to May 2025.<\/p>\n

This development is particularly significant as it takes place in a lower-supply environment, indicating that the market is fully absorbing available inventory ahead of the peak summer season.<\/p>\n

In Europe, the picture is more subdued: supply increased by 2.6% to 3.86 million listings, while demand declined by 1.1%, resulting in occupancy of 58.3%, but without the same upward momentum seen in Greece.<\/p>\n

Strong price growth and double-digit revenue gains<\/h2>\n

One of the most striking features of the Greek market is the sharp increase in pricing.<\/p>\n

Average Daily Rate (ADR) reached \u20ac135.5, up 9.1% year-on-year, compared with a 6.8% increase across Europe.<\/p>\n

Even more notable is the performance in Revenue per Available Rental Night (RevPAR), which rose by 15.1% to \u20ac78.7 in Greece.<\/p>\n

In comparison, European RevPAR increased by 8%, highlighting that the Greek market is not only keeping pace but significantly outperforming the regional average.<\/p>\n

Regulation reshaping market structure<\/h2>\n

The 2.3% decline in supply is largely attributed to regulatory interventions implemented in October 2025, aimed at improving the quality of listings in the short-term rental market.<\/p>\n

Available data suggests that the exit of lower-quality properties is compressing supply without affecting overall demand, while simultaneously improving returns for higher-quality listings.<\/p>\n

The result is a smaller but more efficient market in terms of pricing power and occupancy.<\/p>\n

Greece vs Europe: diverging market dynamics<\/h2>\n

Unlike Greece, the European short-term rental market is currently in a phase of stabilisation.<\/p>\n

Key figures show:<\/p>\n

    \n
  • 3.86 million listings (+2.6%)<\/li>\n
  • 39 million booked nights (-1.1%)<\/li>\n
  • ADR at \u20ac140 (+6.8%)<\/li>\n
  • RevPAR at \u20ac81.6 (+8%)<\/li>\n<\/ul>\n

    This indicates that Europe is absorbing gradual supply growth, but without the demand strength seen in Greece.<\/p>\n

    Outlook for the summer season<\/h2>\n

    Forward bookings for June\u2013August are already running 4.9% ahead of last year across Europe, with some high-demand markets showing even stronger momentum.<\/p>\n

    For Greece, May\u2019s data serves as an early indicator of a positive summer season, with the short-term rental market continuing to act as a key barometer of tourism activity.<\/p>\n

    Overall, the sector appears to be unaffected by regulatory changes in terms of demand, instead entering a phase of higher efficiency and improved revenue performance, with implications both for the tourism economy and investment activity in the hospitality sector.<\/p>\n

    <\/div>","protected":false},"excerpt":{"rendered":"

    The 2026 summer season for short-term rentals in Greece is starting on a notably stronger footing, as the latest AirDNA data for May shows simultaneous growth in demand, occupancy, and pricing, despite a decline in available listings following regulatory changes introduced in October 2025. While across Europe demand fell by 1.1% and the market showed<\/p>\n","protected":false},"author":3,"featured_media":39889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[513],"tags":[522],"class_list":["post-39892","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-amp-insights","tag-airdna-en"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"Short-term rentals in Greece show higher demand, occupancy and revenues in May, despite fewer listings, according to AirDNA data.","_yoast_wpseo_focuskw":"short-term rentals in Greece","_yoast_wpseo_title":"Short-term rentals Greece: Higher revenues, fewer 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