{"id":38086,"date":"2026-05-06T08:45:47","date_gmt":"2026-05-06T05:45:47","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=38086"},"modified":"2026-05-06T19:31:38","modified_gmt":"2026-05-06T16:31:38","slug":"where-do-airbnb-properties-perform-best-in-greece","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/property-management\/38086\/where-do-airbnb-properties-perform-best-in-greece\/","title":{"rendered":"Where do Airbnb properties perform best in Greece?"},"content":{"rendered":"<p data-start=\"55\" data-end=\"436\">The average <strong>annual income<\/strong> from a short-term rental property in Greece reached <strong data-start=\"133\" data-end=\"144\">\u20ac15,200<\/strong> in 2025, confirming that the market continues to grow, but now on a more mature and balanced basis. Average <strong>occupancy<\/strong> stood at <strong>40.9%<\/strong> and the average nightly rate at \u20ac121, according to Hosthub data, which reflects the performance of a significant part of the short-term rental market.<\/p>\n<h2 data-section-id=\"rbgo0g\" data-start=\"438\" data-end=\"484\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-38083\" src=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada--576x1024.jpg\" alt=\"\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 Airbnb \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\" width=\"300\" height=\"533\" srcset=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada--576x1024.jpg 576w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada--169x300.jpg 169w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada--768x1365.jpg 768w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada--864x1536.jpg 864w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada--150x267.jpg 150w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada--450x800.jpg 450w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada-.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Cyclades: High returns with lower occupancy<\/h2>\n<p data-start=\"486\" data-end=\"1231\">In the <strong>Cyclades,<\/strong> the highest returns nationwide are recorded, with average annual income reaching \u20ac19,800. The interesting point is that this is <strong>achieved<\/strong> with clearly lower occupancy (<strong data-start=\"674\" data-end=\"683\">22.3%<\/strong>), but with much higher prices, which stand at \u20ac260 per night. Destinations such as Mykonos and Santorini continue to set the price level, despite the correction of the previous two years due to higher prices and external factors. For 2026, the picture changes <strong>noticeably.<\/strong> Revenue per property increases by 41.3% and occupancy by 32.96%, while prices rise more moderately. This development shows a return of demand and a transition to a more <strong>sustainable<\/strong> growth model, with greater emphasis on occupancy and the overall guest experience.<\/p>\n<h2 data-section-id=\"ink52g\" data-start=\"1233\" data-end=\"1284\">Ionian: Product upgrade and strengthening demand<\/h2>\n<p data-start=\"1286\" data-end=\"1723\">In second place is the <strong>Ionian,<\/strong> with average annual income of \u20ac18,900. In contrast to the Cyclades, occupancy here is higher (28.9%) and prices lower (\u20ac193), a factor that shapes a different but equally <strong>efficient<\/strong> model. The trend for 2026 points to continued strengthening, with demand <strong>upgrading<\/strong> in quality: more guests of a higher income level, longer length of stay, and faster absorption of <strong>availability<\/strong> during peak months.<\/p>\n<h3 data-section-id=\"15b7nk8\" data-start=\"1725\" data-end=\"1760\">Athens: Stability without excess<\/h3>\n<p data-start=\"1762\" data-end=\"2181\">In central <strong>Athens,<\/strong> the market appears more mature and <strong>balanced.<\/strong> Average annual income was <strong data-start=\"1852\" data-end=\"1863\">\u20ac17,900<\/strong>, with high occupancy (<strong data-start=\"1886\" data-end=\"1895\">55.6%<\/strong>) but a lower average price (<strong data-start=\"1924\" data-end=\"1932\">\u20ac109<\/strong>). For 2026, a <strong>mild increase<\/strong> is recorded both in occupancy and in income, without strong fluctuations. A similar picture is also seen in the southern suburbs, where proximity to the sea boosts demand, with slightly lower occupancy but higher prices.<\/p>\n<h3 data-section-id=\"12euv5l\" data-start=\"2183\" data-end=\"2229\"><img decoding=\"async\" class=\"alignright wp-image-38081\" src=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada-1-576x1024.jpg\" alt=\"\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 Airbnb\" width=\"300\" height=\"533\" srcset=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada-1-576x1024.jpg 576w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada-1-169x300.jpg 169w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada-1-768x1365.jpg 768w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada-1-864x1536.jpg 864w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada-1-150x267.jpg 150w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada-1-450x800.jpg 450w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2026\/05\/airbnb-ellada-1.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Crete: Steady strengthening without \u201cnoise\u201d<\/h3>\n<p data-start=\"2231\" data-end=\"2562\"><strong>Crete<\/strong> confirms the character of a mature market, with average income of \u20ac16,300, occupancy 35.5%, and an average price of \u20ac140. Growth for 2026 is not based on price increases, but on <strong>deeper strengthening<\/strong> of demand: more bookings, a longer season, and better utilization of properties, leading to higher overall income.<\/p>\n<h3 data-section-id=\"jx72gm\" data-start=\"2564\" data-end=\"2613\">Thessaloniki: High occupancy, upward prospects<\/h3>\n<p data-start=\"2615\" data-end=\"2944\">In <strong>Thessaloniki,<\/strong> in 2025 average income was <strong data-start=\"2659\" data-end=\"2670\">\u20ac12,700<\/strong>, with particularly high occupancy (<strong data-start=\"2706\" data-end=\"2713\">61%<\/strong>) but lower prices (around <strong data-start=\"2740\" data-end=\"2747\">\u20ac71<\/strong>). The outlook for 2026 is strongly upward, with a significant increase in both occupancy and income, a development that indicates <strong>better utilization<\/strong> of demand and an overall upgrade of the market.<\/p>\n<h3 data-section-id=\"18t03e6\" data-start=\"2946\" data-end=\"2983\">A new phase for short-term rentals<\/h3>\n<p data-start=\"2985\" data-end=\"3407\" data-is-last-node=\"\" data-is-only-node=\"\">Overall, the data show that the short-term rental market in Greece is moving into a new phase. <strong>Growth<\/strong> continues, but with different characteristics: less dependence on aggressive price increases and greater emphasis on occupancy, product <strong>quality,<\/strong> and the overall guest <strong>experience.<\/strong> This shift strengthens the sector\u2019s <strong>sustainability<\/strong> and creates the conditions for a more stable and resilient trajectory in the coming years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The average annual income from a short-term rental property in Greece reached \u20ac15,200 in 2025, confirming that the market continues to grow, but now on a more mature and balanced basis. Average occupancy stood at 40.9% and the average nightly rate at \u20ac121, according to Hosthub data, which reflects the performance of a significant part<\/p>\n","protected":false},"author":83,"featured_media":38079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[517],"tags":[],"class_list":["post-38086","post","type-post","status-publish","format-standard","has-post-thumbnail","category-property-management"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"Compare short-term rental income, occupancy and nightly rates across Cyclades, Ionian, Athens, Crete and Thessaloniki, plus what changes in 2026.","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":"Where do Airbnb properties perform best in Greece?","_bunyad_layout_style":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Where do Airbnb properties perform best in Greece? - BnBNews<\/title>\n<meta name=\"description\" content=\"Where do Airbnb properties perform best in Greece? - BnBNews -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bnbnews.gr\/en\/property-management\/38086\/where-do-airbnb-properties-perform-best-in-greece\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where do Airbnb properties perform best in Greece? -\" \/>\n<meta property=\"og:description\" content=\"Where do Airbnb properties perform best in Greece? - BnBNews\" \/>\n<meta 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