{"id":36161,"date":"2026-02-02T15:06:00","date_gmt":"2026-02-02T12:06:00","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=36161"},"modified":"2026-02-02T00:17:22","modified_gmt":"2026-02-01T21:17:22","slug":"airbnb-at-itb-berlin-2026-a-partnership-to-promote-nature-based-tourism","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/otas\/36161\/airbnb-at-itb-berlin-2026-a-partnership-to-promote-nature-based-tourism\/","title":{"rendered":"Airbnb at ITB Berlin 2026: A partnership to promote nature-based tourism"},"content":{"rendered":"

ITB Berlin and Airbnb<\/strong> are launching a strategic partnership for the first time, with a strong focus on nature-based tourism, as the world\u2019s leading travel trade show enters into a Premium Partnership with the short-term rental platform ahead of ITB Berlin 2026. The event will take place from 3 to 5 March 2026<\/strong> at the Berlin Exhibition Centre, marking a milestone year as ITB celebrates its 60th anniversary.<\/p>\n

The partnership aims to highlight the potential of nature-based tourism<\/strong> and to support sustainable development in rural and lesser-known destinations, at a time when European travelers are increasingly turning away from overcrowded urban centers.<\/p>\n

As part of the ITB Berlin Convention, Airbnb Co-founder and Chief Strategy Officer Nathan Blecharczyk will be a keynote speaker on 3 March (14:00, Orange Stage). His presentation will explore the role of Airbnb and rural tourism in shaping the future of travel in Europe, with a particular focus on nature-based tourism and the German market.<\/p>\n

Commenting on the partnership, Deborah Rothe, Director of ITB Berlin, said:
\n\u201cOn the occasion of our 60th anniversary<\/strong>, we are especially pleased to welcome Airbnb as a Premium Partner of ITB Berlin 2026. Together, we want to actively shape the dialogue on sustainable and responsible travel and contribute to defining the future of tourism.\u201d<\/p>\n

From Airbnb\u2019s side, Nathan Blecharczyk emphasized that \u201cAirbnb has long acted as a catalyst for discovering destinations beyond traditional tourist hotspots. As more and more Germans choose to explore the natural landscapes of their own country, we help distribute tourism revenues to local communities and small businesses.\u201d<\/p>\n

Airbnb\u2019s commitment to sustainable tourism<\/h2>\n

Airbnb will place particular emphasis on nature-based tourism both at its exhibition booth (Hall 9, Booth 319) and within the conference program, with the participation of senior executives including Kathrin Anselm, Country Manager for Central and Eastern Europe, and Ellen Madeker, Head of Public Policy for the same region. In parallel, the two organizations are planning joint communication initiatives focused on sustainability, responsible tourism, and the future of travel.<\/p>\n

According to Airbnb data, overnight stays in rural accommodations across Europe increased by 88% between 2019 and 2024, with Gen Z leading the trend by seeking authentic, affordable, and \u201cdisconnected\u201d nature-based experiences. This shift is helping to ease pressure on popular destinations while channeling tourism\u2019s economic benefits to smaller communities, where hotel infrastructure is often limited.<\/p>\n

ITB Berlin 2026 will take place as a fully B2B event, with the ITB Berlin Convention hosting around 400 leading speakers from the fields of business, politics, and science, under the overarching theme \u201cLeading Tourism into Balance.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

ITB Berlin and Airbnb are launching a strategic partnership for the first time, with a strong focus on nature-based tourism, as the world\u2019s leading travel trade show enters into a Premium Partnership with the short-term rental platform ahead of ITB Berlin 2026. The event will take place from 3 to 5 March 2026 at the<\/p>\n","protected":false},"author":4,"featured_media":36158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[507],"tags":[535],"class_list":["post-36161","post","type-post","status-publish","format-standard","has-post-thumbnail","category-otas","tag-airbnb-en"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"Airbnb becomes a Premium Partner of ITB Berlin 2026, focusing on nature-based tourism, sustainability, and rural travel across Europe.","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":"Airbnb at ITB Berlin 2026: A Partnership for Nature Tourism","_bunyad_layout_style":null,"yoast_head":"\nAirbnb at ITB Berlin 2026: A 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