{"id":36105,"date":"2026-01-30T19:09:42","date_gmt":"2026-01-30T16:09:42","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=36105"},"modified":"2026-01-30T19:26:36","modified_gmt":"2026-01-30T16:26:36","slug":"serviced-apartments-a-new-hospitality-market-in-athens-southern-suburbs-between-airbnb-and-5-star-hotels","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/suppliers\/36105\/serviced-apartments-a-new-hospitality-market-in-athens-southern-suburbs-between-airbnb-and-5-star-hotels\/","title":{"rendered":"Serviced apartments: A new hospitality market in Athens\u2019 southern suburbs, between Airbnb and 5-star hotels"},"content":{"rendered":"

A new, well-structured hospitality segment is rapidly emerging in Athens\u2019 Southern Suburbs, filling a clear gap between ultra-expensive luxury hotels and the often loosely regulated world of Airbnb.<\/p>\n

\"\u039a\u03c9\u03bd\u03c3\u03c4\u03b1\u03bd\u03c4\u03af\u03bd\u03bf\u03c2<\/a>
Kostantinos Kioleoglou, Managing Partner – Avakon<\/figcaption><\/figure>\n

As Konstantinos Kioleoglou<\/strong>, Managing Partner at Avakon<\/strong><\/a>, explains to BnBnews, the trend currently taking shape is clear and primarily \u03b1\u03c6\u03bf\u03c1\u03ac serviced apartments \u2014 furnished apartments owned and professionally managed by companies, operating under unified quality standards and with a clearly defined tourism orientation.<\/p>\n

\u201cWe are not talking about cases like Blueground, but about an entire market built around the professional management of furnished apartments,\u201d he notes. The foundations of this development were laid between 2021 and 2022, when large volumes of older properties were acquired at relatively low prices and renovation costs remained manageable. This \u201cwindow of opportunity\u201d led to the creation of a significant number of serviced apartments, which are now in high demand, including from international markets.<\/p>\n

It is no coincidence that many of these units are now connected with travel agencies, further strengthening demand.<\/p>\n

Who chooses serviced apartments\u2014 and why<\/strong><\/h2>\n

The typical guest profile is often family-oriented. These are primarily international visitors who prefer staying in a fully equipped apartment rather than a hotel. The reason is straightforward: in the Southern Suburbs \u2014 especially along the coastal stretch from Glyfada to Varkiza \u2014 options for high-quality accommodation remain limited.<\/p>\n

At the very top end of the market, there are only a handful of exceptionally expensive hotels, such as Four Seasons, Divani, The Margi and, more recently, One&Only. Beyond these, there are roughly six or seven four- and three-star hotels, followed by suite-style properties and various newer concepts that have emerged in recent years. At the same time, Airbnb listings have multiplied, often without consistent quality standards or professional management.<\/p>\n

Pricing, demand and the \u201ctop shelf\u201d of the market<\/strong><\/h3>\n

Prices at the top end of the market are prohibitive for the vast majority of travelers. Four Seasons<\/strong> and One&Only<\/strong> start at around \u20ac2,000 per night<\/strong>, while Divani<\/strong> and The Margi<\/strong> are closer to \u20ac1,000<\/strong>. And yet, according to Kioleoglou, these hotels are fully booked, with availability hard to find.<\/p>\n

This clearly demonstrates that demand exists and that the market is moving dynamically \u2014 even at price levels that would typically be considered out of reach.<\/p>\n

In this environment, serviced apartments function as the \u201cmiddle-ground solution.\u201d They are significantly more affordable than five-star hotels, while offering a far more organized and reliable alternative to traditional Airbnb listings. As he points out, it is a positive development that this market is now operating within a clearer economic and regulatory framework. Over time, this will help operators manage their assets more effectively and maintain properties at a consistently high standard.<\/p>\n

Why professional apartment management changes the game<\/strong><\/h3>\n

Once a professional operator is involved, maintenance can no longer be handled casually. There is a clear incentive to preserve the property at a defined quality level. In addition, platform-based reviews and ratings act as an indirect control mechanism, applying constant pressure to maintain standards.<\/p>\n

Where srowth is concentrated<\/strong><\/h3>\n

According to Kioleoglou, Vouliagmeni<\/strong> and Varkiza<\/strong> benefit from a significantly larger and more organized coastal frontage relative to their size. In these areas, visitors feel continuously connected to the sea, with easy access to beaches and coves \u2014 a key factor for attracting higher-income travelers.<\/p>\n

By contrast, Glyfada\u2019s<\/strong> coastal frontage is limited and, at least qualitatively, less attractive. Relative to the size of the area, its seaside presence is minimal.<\/p>\n

Based on these characteristics, he estimates that the stretch from Voula<\/strong> toward Kavouri, Varkiza<\/strong> and the surrounding areas currently represents one of the most attractive zones in Athens\u2019 Southern Suburbs.<\/p>\n

\"short-stay-2026-tickets\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A new, well-structured hospitality segment is rapidly emerging in Athens\u2019 Southern Suburbs, filling a clear gap between ultra-expensive luxury hotels and the often loosely regulated world of Airbnb. As Konstantinos Kioleoglou, Managing Partner at Avakon, explains to BnBnews, the trend currently taking shape is clear and primarily \u03b1\u03c6\u03bf\u03c1\u03ac serviced apartments \u2014 furnished apartments owned and<\/p>\n","protected":false},"author":83,"featured_media":36097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[516],"tags":[567,568],"class_list":["post-36105","post","type-post","status-publish","format-standard","has-post-thumbnail","category-suppliers","tag-real-estate-en","tag-serviced-apartments-en"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"Serviced apartments are emerging as a new hospitality segment in Athens\u2019 Southern Suburbs, bridging the gap 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