{"id":35958,"date":"2025-11-04T11:34:10","date_gmt":"2025-11-04T08:34:10","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=35958"},"modified":"2026-01-26T13:21:46","modified_gmt":"2026-01-26T10:21:46","slug":"serviced-apartments-2030-the-new-era-of-flexible-hospitality","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/news\/35958\/serviced-apartments-2030-the-new-era-of-flexible-hospitality\/","title":{"rendered":"Serviced apartments 2030: The new era of flexible hospitality"},"content":{"rendered":"<p data-start=\"67\" data-end=\"364\">The global serviced apartments industry is entering a phase of strong growth, with its value expected to reach <strong data-start=\"178\" data-end=\"204\">\u00a3183.6 billion by 2030<\/strong>, according to the <strong data-start=\"223\" data-end=\"281\">Global Serviced Apartment Industry Report 2025 (GSAIR)<\/strong>, published by consultancy firm <strong data-start=\"313\" data-end=\"323\">Ariosi<\/strong> via the <strong data-start=\"332\" data-end=\"363\">Travel Intelligence Network<\/strong>.<\/p>\n<p data-start=\"366\" data-end=\"546\">The report highlights that rising corporate relocation, technological progress, new investments, and shifting traveller expectations are reshaping the global hospitality landscape.<\/p>\n<h3 data-start=\"548\" data-end=\"586\">Corporate relocation drives demand<\/h3>\n<p data-start=\"587\" data-end=\"829\">Demand for serviced apartments is being fuelled primarily by corporate mobility.<br data-start=\"667\" data-end=\"670\" \/>Applications for employee relocation in the United Kingdom rose <strong data-start=\"734\" data-end=\"767\">8% year-on-year in April 2025<\/strong>, reflecting the expansion of international business activity.<\/p>\n<p data-start=\"831\" data-end=\"855\">According to the report:<\/p>\n<ul data-start=\"857\" data-end=\"1018\">\n<li data-start=\"857\" data-end=\"959\">\n<p data-start=\"859\" data-end=\"959\"><strong data-start=\"859\" data-end=\"920\">30% of new branded serviced apartment units across Europe<\/strong> will be developed in the UK by 2030,<\/p>\n<\/li>\n<li data-start=\"960\" data-end=\"1018\">\n<p data-start=\"962\" data-end=\"1018\">while <strong data-start=\"968\" data-end=\"991\">15% of total supply<\/strong> will be located in London.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1020\" data-end=\"1157\">The market is expected to <strong data-start=\"1046\" data-end=\"1073\">double in value by 2033<\/strong>, reaching <strong data-start=\"1084\" data-end=\"1101\">\u00a36.52 billion<\/strong>, with a <strong data-start=\"1110\" data-end=\"1156\">compound annual growth rate (CAGR) of 8.8%<\/strong>.<\/p>\n<p data-start=\"1159\" data-end=\"1327\">At the same time, the <strong data-start=\"1181\" data-end=\"1199\">blended travel<\/strong> market\u2014combining business and leisure travel\u2014is forecast to be worth <strong data-start=\"1269\" data-end=\"1296\">\u00a3636.47 billion by 2026<\/strong>, posting a <strong data-start=\"1308\" data-end=\"1326\">CAGR of 12.27%<\/strong>.<\/p>\n<p data-start=\"1329\" data-end=\"1479\">Investor interest in the sector continues to rise: the share of investors targeting serviced apartments increased from <strong data-start=\"1448\" data-end=\"1478\">24% in 2024 to 27% in 2025<\/strong>.<\/p>\n<p data-start=\"1481\" data-end=\"1632\">The convergence of hospitality models\u2014such as serviced apartments, co-living and long-stay accommodation\u2014is shaping a new, flexible residential market.<\/p>\n<h3 data-start=\"1634\" data-end=\"1685\">AI, Gen Z and the digital experience revolution<\/h3>\n<p data-start=\"1686\" data-end=\"1848\">The report underlines the rapidly growing influence of <strong data-start=\"1741\" data-end=\"1757\">Generation Z<\/strong>, which demands digital convenience, mobile-first experiences and smart in-room technology.<\/p>\n<p data-start=\"1850\" data-end=\"1997\">Operators are investing in <strong data-start=\"1877\" data-end=\"1924\">app-controlled lighting and heating systems<\/strong>, <strong data-start=\"1926\" data-end=\"1951\">contactless check-ins<\/strong>, and <strong data-start=\"1957\" data-end=\"1996\">real-time guest communication tools<\/strong>.<\/p>\n<p data-start=\"1999\" data-end=\"2225\">Artificial intelligence (AI) is emerging as a key differentiator.<br data-start=\"2064\" data-end=\"2067\" \/>Companies are leveraging <strong data-start=\"2092\" data-end=\"2128\">generative AI and data analytics<\/strong> to personalise experiences, predict preferences, automate operations and enable dynamic pricing.<\/p>\n<p data-start=\"2227\" data-end=\"2415\">Technology enhances both operational efficiency and customer satisfaction, positioning serviced apartments as an ideal solution for business travellers, leisure guests and long-term stays.<\/p>\n<h3 data-start=\"2417\" data-end=\"2469\">Regulation and sustainability: the new challenge<\/h3>\n<p data-start=\"2470\" data-end=\"2632\">Governments are tightening sustainability and risk-management frameworks, forcing operators to adopt transparent reporting standards and environmental compliance.<\/p>\n<p data-start=\"2634\" data-end=\"2786\"><strong data-start=\"2634\" data-end=\"2686\">ESG strategy (Environmental, Social, Governance)<\/strong> is becoming a core investment criterion, with sustainability now viewed as a competitive advantage.<\/p>\n<p data-start=\"2788\" data-end=\"2993\">At the same time, geopolitical tensions are increasing the importance of traveller safety and business resilience, leading to closer collaboration between operators, travel managers and public authorities.<\/p>\n<h3 data-start=\"2995\" data-end=\"3028\">Industry leaders set the tone<\/h3>\n<p data-start=\"3029\" data-end=\"3317\">The report was presented at <strong data-start=\"3057\" data-end=\"3088\">Citadines Holborn in London<\/strong>, with participation from senior industry figures including <strong data-start=\"3148\" data-end=\"3161\">Tom Otley<\/strong> (Oury Clark Sustainability), <strong data-start=\"3191\" data-end=\"3221\">Trine Oestergaard Stafford<\/strong> (House of Fisher), <strong data-start=\"3241\" data-end=\"3254\">Ben Davis<\/strong> (Saxbury) and <strong data-start=\"3269\" data-end=\"3283\">Steve Lowy<\/strong> (AES &amp; The Residence Apartments).<\/p>\n<p data-start=\"3319\" data-end=\"3410\"><strong data-start=\"3319\" data-end=\"3338\">Alistair Murray<\/strong>, COO of Ariosi, described <strong data-start=\"3365\" data-end=\"3394\">2026 as a \u201cturning point\u201d<\/strong> for the sector:<\/p>\n<blockquote data-start=\"3412\" data-end=\"3581\">\n<p data-start=\"3414\" data-end=\"3581\">\u201cFlexibility will be the guiding principle. Technology, investment and sustainability will determine which players remain competitive and which fall behind,\u201d he noted.<\/p>\n<\/blockquote>\n<h3 data-start=\"3583\" data-end=\"3626\">Investment momentum and outlook to 2030<\/h3>\n<p data-start=\"3627\" data-end=\"3848\">The sector\u2019s upward trajectory is expected to continue across <strong data-start=\"3689\" data-end=\"3731\">Europe, North America and Asia-Pacific<\/strong>, supported by corporate relocation programmes, the blended travel market and the evolving mobility of the workforce.<\/p>\n<p data-start=\"3850\" data-end=\"4028\">Partnerships between owners, operators and technology providers are set to strengthen, driving digital transformation, higher customer satisfaction and more efficient operations.<\/p>\n<h3 data-start=\"4030\" data-end=\"4063\">The future of flexible living<\/h3>\n<p data-start=\"4064\" data-end=\"4170\">GSAIR 2025 places serviced apartments at the centre of global shifts in travel, technology and investment.<\/p>\n<p data-start=\"4172\" data-end=\"4320\" data-is-last-node=\"\" data-is-only-node=\"\">Operators that invest in <strong data-start=\"4197\" data-end=\"4244\">innovation, adaptability and sustainability<\/strong> are expected to lead a market projected to exceed <strong data-start=\"4295\" data-end=\"4319\">\u00a3183 billion by 2030<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The global serviced apartments industry is entering a phase of strong growth, with its value expected to reach \u00a3183.6 billion by 2030, according to the Global Serviced Apartment Industry Report 2025 (GSAIR), published by consultancy firm Ariosi via the Travel Intelligence Network. The report highlights that rising corporate relocation, technological progress, new investments, and shifting<\/p>\n","protected":false},"author":4,"featured_media":34064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[506],"tags":[568],"class_list":["post-35958","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","tag-serviced-apartments-en"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"Corporate mobility, AI and sustainability are reshaping the serviced apartments market, projected to exceed \u00a3183bn by 2030.","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":"Serviced apartments 2030: The future of flexible hospitality","_bunyad_layout_style":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Serviced apartments 2030: The new era of flexible hospitality - BnBNews<\/title>\n<meta name=\"description\" content=\"Serviced apartments 2030: The new era of flexible hospitality - BnBNews -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bnbnews.gr\/en\/news\/35958\/serviced-apartments-2030-the-new-era-of-flexible-hospitality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serviced apartments 2030: The new era of flexible hospitality -\" \/>\n<meta property=\"og:description\" content=\"Serviced apartments 2030: The new era of flexible hospitality - 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