{"id":35825,"date":"2026-01-21T10:34:48","date_gmt":"2026-01-21T07:34:48","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=35825"},"modified":"2026-01-18T20:43:35","modified_gmt":"2026-01-18T17:43:35","slug":"the-advance-of-artificial-intelligence-in-short-term-rentals","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/technology\/35825\/the-advance-of-artificial-intelligence-in-short-term-rentals\/","title":{"rendered":"The advance of artificial intelligence in short-term rentals"},"content":{"rendered":"

Artificial intelligence appears set to play a decisive role in the short-term rental property market\u2014particularly in accommodation search. Traditional holiday searches based on filters, checkboxes and endless scrolling seem to be reaching their limits.<\/p>\n

The UK-based Forge Holiday Group, which owns well-known brands such as Sykes Cottages and Forest Holidays, is already testing a new model: an AI-powered digital concierge that \u201cunderstands\u201d what travellers want when they speak naturally.<\/p>\n

The new AI assistant is called Connie the Concierge<\/strong> and, according to the group\u2019s CEO Graham Donoghue, it has been designed to allow users to search for and plan holidays using simple natural language. Instead of applying dozens of filters, travellers can simply say or type:<\/p>\n

\u201cI\u2019m looking for a quiet seaside cottage that\u2019s pet-friendly.\u201d<\/p>\n

From filters\u2026 to conversation<\/h2>\n

Connie is being developed in collaboration with Microsoft and UK data consultancy Dufrain, leveraging conversational AI and machine learning. The system is trained on Forge\u2019s internal data, including guest preferences, property features and booking history.<\/p>\n

The goal is to move away from mechanical, tiring searches towards a more intuitive and human experience\u2014one that resembles a conversation with an experienced travel advisor.<\/p>\n

For now, Connie is in an internal testing phase and is not yet available to the public. However, Forge\u2019s bet is clear: the future of travel search and discovery will be AI-powered, conversational and deeply personalised.<\/p>\n

Forge Holiday Group manages more than 30,000 properties and serves over three million guests annually. Its portfolio includes holiday homes, cabins, lodges, caravans and tourist accommodation in the UK and internationally, including Bachcare in New Zealand.<\/p>\n

Not the first step but a step further<\/h3>\n

The market has already begun to experiment. In 2024, Landfolk introduced Daisy, a visual search tool based on \u201cmood\u201d and terms such as \u201cseaside escape\u201d or \u201cforest hideaway\u201d. Airbnb is also moving in similar directions.<\/p>\n

What sets Connie apart is that it combines real-time conversation with internal data, raising the bar for what it means for a listing to be truly \u201csearch-ready\u201d.<\/p>\n

A quiet message to owners and property managers<\/h2>\n

This development sends a clear\u2014albeit still informal\u2014message to property managers and owners: listings with vague titles, poor descriptions or incomplete amenity information risk being \u201clost\u201d within AI-driven search systems.<\/p>\n

While platforms do not yet penalise such content, tools like Connie clearly indicate where the market is heading and what will soon be required for a property to remain visible.<\/p>\n

In this new landscape, solutions such as Listing Optimizers (like those offered by PriceLabs) may become critical, helping owners identify gaps in titles, descriptions and amenities before these translate into lost visibility and bookings.<\/p>\n

Holiday search is not changing loudly. It is changing quietly\u2014and it now speaks our language.<\/p>\n

\n

Would you like to learn how to grow your short-term rental business by leveraging technology and emerging market trends? The Short Stay Athens Conference<\/strong><\/a>, on February 19\u201320, 2026<\/strong>, brings together the people and the data shaping the future of the industry.
\nTip:<\/strong> Don\u2019t miss the presentation by Alexandros Karavitis, CEO of Hosthub<\/strong>, titled \u201cThe Past, Present and Future of AI in Short-Term Rentals.\u201d<\/em><\/a><\/p>\n<\/blockquote>\n

\"short-stay-2026-tickets\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial intelligence appears set to play a decisive role in the short-term rental property market\u2014particularly in accommodation search. Traditional holiday searches based on filters, checkboxes and endless scrolling seem to be reaching their limits. The UK-based Forge Holiday Group, which owns well-known brands such as Sykes Cottages and Forest Holidays, is already testing a new<\/p>\n","protected":false},"author":4,"featured_media":35822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[514],"tags":[565,1259],"class_list":["post-35825","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-artificial-intelligence","tag-ai-en"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"Artificial intelligence is reshaping how travellers search for short-term rentals, moving from filters to conversational, personalised AI experiences.","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":"How AI is 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