{"id":33292,"date":"2025-10-02T10:05:55","date_gmt":"2025-10-02T07:05:55","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=33292"},"modified":"2025-10-02T00:46:39","modified_gmt":"2025-10-01T21:46:39","slug":"booking-com-alternative-accommodations-lead-the-way-in-growth","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/otas\/33292\/booking-com-alternative-accommodations-lead-the-way-in-growth\/","title":{"rendered":"Booking.com: Alternative accommodations lead the way in growth"},"content":{"rendered":"<p data-start=\"278\" data-end=\"449\">Travelers are increasingly turning to alternative accommodations, moving away from traditional hotel lodging.<\/p>\n<p data-start=\"451\" data-end=\"523\">This is the key takeaway from Booking Holdings\u2019 Q2 2025 earnings call.<\/p>\n<p data-start=\"525\" data-end=\"934\">In the second quarter of 2025, the number of room nights booked on Booking reached 309 million, marking an 8% year-over-year increase, with Europe and Asia leading the growth. During the same quarter, the number of alternative accommodation listings on Booking.com rose to 8.4 million, also up 8% year-over-year. Nights stayed grew by 10% year-over-year, outpacing the growth recorded in traditional hotels.<\/p>\n<p data-start=\"936\" data-end=\"1293\">The figures fully confirm the assessment that alternative accommodations\u2014such as vacation rentals and other non-hotel properties\u2014have now become the main driver of tourism growth across most regions of the world. It is clear that travelers are seeking more personalized experiences, better tailored to their needs, rather than standardized hotel packages.<\/p>\n<h2 data-start=\"1295\" data-end=\"1351\"><strong data-start=\"1295\" data-end=\"1349\">Booking.com\u2019s tools for alternative accommodations<\/strong><\/h2>\n<p>Booking is reinforcing this shift with a range of tools:<\/p>\n<p data-start=\"1353\" data-end=\"1411\"><a href=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-33285\" src=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1-278x300.jpg\" alt=\"\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03b1\" width=\"400\" height=\"431\" srcset=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1-278x300.jpg 278w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1-950x1024.jpg 950w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1-768x827.jpg 768w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1-1426x1536.jpg 1426w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1-1901x2048.jpg 1901w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1-150x162.jpg 150w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1-450x485.jpg 450w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1-1200x1293.jpg 1200w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/10\/\u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf-\u03c3\u03b5-\u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1.jpg 1975w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<ul data-start=\"1413\" data-end=\"1893\">\n<li data-start=\"1413\" data-end=\"1530\">\n<p data-start=\"1415\" data-end=\"1530\">The <strong data-start=\"1419\" data-end=\"1437\">Genius Program<\/strong> rewards frequent guests with discounts and upgrades, boosting loyalty and direct bookings.<\/p>\n<\/li>\n<li data-start=\"1531\" data-end=\"1672\">\n<p data-start=\"1533\" data-end=\"1672\"><strong data-start=\"1533\" data-end=\"1553\">Bundled bookings<\/strong> (accommodation + flights + car rental + activities) increased by 30%, strengthening the vision of \u201cConnected Trips.\u201d<\/p>\n<\/li>\n<li data-start=\"1673\" data-end=\"1893\">\n<p data-start=\"1675\" data-end=\"1893\">Investment in <strong data-start=\"1689\" data-end=\"1716\">artificial intelligence<\/strong> (in tools such as AI Trip Planner and Smart Filters) helps travelers find exactly what they are looking for, while giving property owners greater visibility and more accurate audience targeting.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 data-start=\"1895\" data-end=\"1931\"><strong data-start=\"1895\" data-end=\"1929\">What this means for the market<\/strong><\/h3>\n<p data-start=\"1933\" data-end=\"2161\">The rise of alternative accommodations is not a passing trend. On the contrary, it represents a strategic shift in traveler preferences, with data showing that \u201cnon-hotels\u201d are outpacing the traditional hotel sector in growth.<\/p>\n<p data-start=\"2163\" data-end=\"2391\">For property owners, this new reality brings more opportunities\u2014but also higher demands: competitive pricing, detailed listings with high-quality photos, effective use of marketing tools, and participation in loyalty programs.<\/p>\n<blockquote class=\"modern-quote full\">\n<p data-start=\"2393\" data-end=\"2593\"><a href=\"https:\/\/shortstayconference.gr\/en\/georgina-sekadaki\/\" target=\"_blank\" rel=\"noopener\"><strong>Georgina Sekadaki<\/strong><\/a>, Team Manager in Crete at Booking.com, will talk at the <strong>ShortStay Crete Conference<\/strong> about the island\u2019s position on the tourism map, the performance of 2025, and the first trends for 2026.<\/p>\n<\/blockquote>\n<p data-start=\"2393\" data-end=\"2593\"><a href=\"https:\/\/shortstayconference.gr\/en\/tickets\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-30474 size-full\" src=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2.png\" alt=\"sscc-banner-english\" width=\"1200\" height=\"300\" srcset=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2.png 1200w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2-300x75.png 300w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2-1024x256.png 1024w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2-768x192.png 768w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2-150x38.png 150w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2-450x113.png 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p data-start=\"2393\" data-end=\"2593\">\n<div class=\"gsp_post_data\" \r\n\t            data-post_type=\"post\" \r\n\t            data-cat=\"otas\" \r\n\t            data-modified=\"120\"\r\n\t            data-created=\"1759399555\"\r\n\t            data-title=\"Booking.com: Alternative accommodations lead the way in growth\" \r\n\t            data-home=\"https:\/\/bnbnews.gr\/en\/\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Travelers are increasingly turning to alternative accommodations, moving away from traditional hotel lodging. This is the key takeaway from Booking Holdings\u2019 Q2 2025 earnings call. In the second quarter of 2025, the number of room nights booked on Booking reached 309 million, marking an 8% year-over-year increase, with Europe and Asia leading the growth. During<\/p>\n","protected":false},"author":4,"featured_media":33283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[507],"tags":[],"class_list":["post-33292","post","type-post","status-publish","format-standard","has-post-thumbnail","category-otas"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"Booking.com reports an 8% increase, with alternative accommodations surpassing hotels and becoming the driving force of tourism.","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":"Booking.com: Alternative accommodations drive growth","_bunyad_layout_style":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - 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