{"id":32929,"date":"2025-09-15T10:00:06","date_gmt":"2025-09-15T07:00:06","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=32929"},"modified":"2026-09-12T21:37:41","modified_gmt":"2026-09-12T18:37:41","slug":"shoulder-seasons-on-airbnb-how-to-increase-bookings","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/property-management\/32929\/shoulder-seasons-on-airbnb-how-to-increase-bookings\/","title":{"rendered":"Shoulder seasons on Airbnb: How to increase bookings"},"content":{"rendered":"

As a short-term rental property owner, you are familiar with seasonal fluctuations<\/strong>: The high season brings full occupancy and high prices, while the low season is marked by reduced bookings. Between the two lies the \u201cshoulder season\u201d, <\/strong>the transitional periods of spring and autumn \u2013 often underestimated, yet offering great opportunities. With milder weather, fewer crowds, authentic experiences and more affordable prices, they can attract a new audience<\/strong> and keep your property full.<\/p>\n

Understanding the shoulder season audience<\/h2>\n

\"shoulder<\/h2>\n

To effectively attract shoulder season travelers, you must first understand who<\/strong> they are and what<\/strong> they are looking for. Usually, they include:<\/p>\n

Couples and adults without children:<\/strong> Since schools are in session, they have more flexibility to travel outside the main holiday periods.<\/p>\n

Senior travelers:<\/strong> They avoid the summer crowds and heat, preferring milder temperatures and tranquility.<\/p>\n

Digital nomads and remote workers:<\/strong> They look for quiet locations with good internet connection to combine work and leisure.<\/p>\n

Cultural or sports travelers:<\/strong> Interested in local festivals, events, or activities taking place outside peak tourist season.<\/p>\n

Budget-conscious travelers:<\/strong> Seeking the best deals, taking advantage of lower prices in the shoulder season.<\/p>\n

Read also: Shoulder season: Why cutting prices may be the wrong move<\/strong><\/a><\/p><\/blockquote>\n

Strategies to boost your bookings<\/h2>\n

Set competitive prices<\/h3>\n

During the shoulder season demand is lower<\/strong>, an opportunity for flexible, strategic pricing. Don\u2019t be afraid to lower your prices compared to the high season; it is recommended to reduce them by 10\u201330%<\/strong>, but never below a sustainable level. You can also use dynamic pricing<\/strong>, which automatically adjusts based on demand and market data.<\/p>\n

Reduce minimum night stays<\/h3>\n

Travelers in transitional periods look for more flexible options<\/strong>: Short trips, weekend getaways, and last-minute bookings. By reducing your minimum stay (to one or two nights instead of seven), you broaden your audience.<\/p>\n

Offer discounts & packages<\/h3>\n

Discounts<\/strong> and packages<\/strong> can make a real difference. Examples include early booking discounts, a free extra night on longer stays, or combined services such as breakfast, guided tours, or spa sessions. For luxury rentals, instead of lowering prices consider adding value, <\/strong>for instance free wine tasting or a welcome dinner.<\/p>\n

\"shoulderStrengthen marketing & refresh your listing<\/h3>\n

Improve your listing<\/strong> content and description<\/strong>. Upload new, season-specific photos and emphasize the \u201cperks of the season\u201d while highlighting the unique advantages of your property during the shoulder season. Instead of simply \u201cclose to the beach,\u201d write \u201cideal for peaceful spring beach walks\u201d or \u201cwith views of autumn colors.\u201d Also, update your SEO with shoulder season keywords<\/strong> (e.g., \u201cfall getaway,\u201d \u201cspring vacation,\u201d \u201cquiet holidays\u201d).<\/p>\n

Expand marketing channels & direct bookings<\/h3>\n

Beyond the major platforms (Airbnb, Vrbo, Booking.com), think of additional ways to promote your property. Send newsletters<\/strong> to previous guests or potential visitors, highlighting your shoulder season offers. Use social media<\/strong> to showcase your area\u2019s beauty outside peak months and promote your deals. Write a blog post<\/strong> about the benefits of visiting your region during shoulder season and share it. At the same time, invest in direct bookings to reduce commission costs and build guest loyalty.<\/p>\n

Why shoulder season is worth it<\/h2>\n

In recent years, Europe has seen increased demand<\/strong> in shoulder seasons, with bookings up +61% in Western Europe and +29% in Southern Europe. More and more travelers choose spring (March\u2013May) or autumn (September\u2013October) to avoid heat, crowds, and high prices. Growth is also observed in \u201ccoolcations\u201d<\/strong> (a new travel trend for vacations in mild-climate destinations), with travelers from Australia increasingly visiting Greece, Italy, and more.<\/p>\n

Leverage the shoulder season to increase bookings<\/h2>\n

As travel demand spreads beyond the classic \u201chigh season\u201d patterns, the shoulder season has evolved into a strategic field of action<\/strong>. With the right pricing, flexible policies, themed packages, refreshed listings, and creative promotion, this transitional period can deliver significant bookings, reduce vacancies and strengthen profitability while also building guest loyalty<\/strong> and enhancing your Airbnb reputation. In this way, you don\u2019t just get through the season successfully; you turn it into an advantage.<\/p>\n

Are you suppliers and interested in your promotion on BnBNews?<\/em>See all the possibilities\u00a0HERE<\/strong><\/a>.<\/em><\/p><\/blockquote>\n

\"sscc-banner-english\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As a short-term rental property owner, you are familiar with seasonal fluctuations: The high season brings full occupancy and high prices, while the low season is marked by reduced bookings. Between the two lies the \u201cshoulder season\u201d, the transitional periods of spring and autumn \u2013 often underestimated, yet offering great opportunities. With milder weather, fewer<\/p>\n","protected":false},"author":81,"featured_media":33362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[517],"tags":[1382],"class_list":["post-32929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-property-management","tag-shoulder-season-en"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"Learn how to increase Airbnb bookings in the shoulder season with smart pricing, packages and targeted marketing.","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":"Airbnb shoulder season: How to boost your bookings","_bunyad_layout_style":null,"yoast_head":"\nAirbnb shoulder season: How to boost your bookings<\/title>\n<meta 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