{"id":31656,"date":"2025-07-15T21:25:03","date_gmt":"2025-07-15T18:25:03","guid":{"rendered":"https:\/\/bnbnews.gr\/?p=31656"},"modified":"2025-07-20T17:50:13","modified_gmt":"2025-07-20T14:50:13","slug":"airbnb-from-stays-to-experiences-the-new-campaign-that-s-changing-travel","status":"publish","type":"post","link":"https:\/\/bnbnews.gr\/en\/otas\/31656\/airbnb-from-stays-to-experiences-the-new-campaign-that-s-changing-travel\/","title":{"rendered":"Airbnb: From stays to experiences \u2013 The new campaign that\u2019s changing travel"},"content":{"rendered":"<p>Airbnb is ushering in a new era with its latest ad campaign, moving away from its traditional identity as a platform for booking accommodations. The new videos, ranging from 36 to 43 seconds in length, don\u2019t showcase homes or rooms. Instead, they invite travelers to not just see a destination\u2014but to experience it like a local.<\/p>\n<p>\u201cDon\u2019t just see Lisbon,\u201d says the Lisbon ad. \u201cLive it with the people who know it best\u201d\u2014surfing with a pro, tasting oysters with a former marine-turned-chef, or listening to fado with the son of a musical legend. Similarly, in Venice, Paris, and Los Angeles, travelers are encouraged to take part in authentic local activities: painting canals with a local artist, baking croissants with renowned chefs, or browsing Parisian flea markets with local guides.<\/p>\n<p><iframe title=\"Experience Lisbon with the locals who know it best. Now on Airbnb\" width=\"788\" height=\"443\" src=\"https:\/\/www.youtube.com\/embed\/8ir0vEkBy8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"1402\" data-end=\"1665\">The aesthetic of these ads marks a clear departure from Airbnb\u2019s previous animated campaigns. Using user-generated style visuals, warm vintage filters, and a focus on the human host, the campaign brings viewers closer to the idea of a meaningful local experience.<\/p>\n<h2 data-start=\"1667\" data-end=\"1719\"><strong data-start=\"1667\" data-end=\"1719\">The goal: To make Airbnb part of everyday travel<\/strong><\/h2>\n<p data-start=\"1721\" data-end=\"2132\">This approach aligns with Airbnb\u2019s broader strategy to expand beyond lodging. In May 2024, the platform <a href=\"https:\/\/bnbnews.gr\/en\/otas\/29455\/airbnb-experiences-chasing-the-1-trillion-golden-fleece-of-experiences\/\">relaunched \u201cAirbnb Experiences\u201d and introduced \u201cAirbnb Services\u201d<\/a>\u2014including airport transfers, culinary experiences, and guided tours. Co-founder and CEO Brian Chesky has openly shared his ambition for Airbnb to become an \u201ceveryday travel\u201d tool\u2014used not only for bookings, but for every stage of the journey.<\/p>\n<p data-start=\"2134\" data-end=\"2468\">Beyond marketing, this shift toward experiences serves multiple strategic purposes. First, it broadens Airbnb\u2019s \u201cinventory\u201d at a time when short-term rentals face growing regulatory pressures in many cities. Experiences don\u2019t require physical infrastructure, allowing Airbnb to grow even in markets where home listings are restricted.<\/p>\n<p data-start=\"2470\" data-end=\"2636\">Second, the company aims to build a travel-based social network\u2014connecting users with hosts and fellow travelers, fostering lasting relationships even within the app.<\/p>\n<p data-start=\"2638\" data-end=\"2809\">Third, this strategic pivot acts as a counterbalance to short-term rental regulations, as experiences don\u2019t impact local housing markets in the same way accommodations do.<\/p>\n<h2 data-start=\"2811\" data-end=\"2862\"><strong data-start=\"2811\" data-end=\"2862\">Global trend: Shorter trips, richer experiences<\/strong><\/h2>\n<p data-start=\"2864\" data-end=\"3311\">Airbnb\u2019s shift mirrors a global trend: travel is becoming shorter in duration, but richer in experience. According to Generali Global Assistance, American travelers now take trips lasting an average of 1.5 weeks\u2014down from two weeks in the past\u2014while spending more per day on experiences, gastronomy, and wellness. The average daily revenue per booking is rising, with travelers willing to pay for \u201csmall luxuries\u201d that elevate even brief getaways.<\/p>\n<p data-start=\"3313\" data-end=\"3586\">The future of travel platforms, as demonstrated by Airbnb, belongs to those who offer the full package: accommodation, experiences, social connection, and personalized services. The real competition is no longer about winning a booking\u2014it\u2019s about owning the entire journey.<\/p>\n<p><a href=\"https:\/\/shortstayconference.gr\/en\/tickets\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-30474\" src=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2.png\" alt=\"sscc-banner-english\" width=\"1200\" height=\"300\" srcset=\"https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2.png 1200w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2-300x75.png 300w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2-1024x256.png 1024w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2-768x192.png 768w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2-150x38.png 150w, https:\/\/bnbnews.gr\/wp-content\/uploads\/2025\/06\/Untitled-1200-x-300-px-2-450x113.png 450w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<div class=\"gsp_post_data\" \r\n\t            data-post_type=\"post\" \r\n\t            data-cat=\"otas\" \r\n\t            data-modified=\"120\"\r\n\t            data-created=\"1752614703\"\r\n\t            data-title=\"Airbnb: From stays to experiences \u2013 The new campaign that\u2019s changing travel\" \r\n\t            data-home=\"https:\/\/bnbnews.gr\/en\/\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Airbnb is ushering in a new era with its latest ad campaign, moving away from its traditional identity as a platform for booking accommodations. The new videos, ranging from 36 to 43 seconds in length, don\u2019t showcase homes or rooms. Instead, they invite travelers to not just see a destination\u2014but to experience it like a<\/p>\n","protected":false},"author":4,"featured_media":31653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[507],"tags":[535,1296],"class_list":["post-31656","post","type-post","status-publish","format-standard","has-post-thumbnail","category-otas","tag-airbnb-en","tag-airbnb-experiences-en"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"Airbnb\u2019s new campaign shifts focus from homes to authentic experiences, inviting travelers to live like locals in Lisbon, Venice, Paris, and Los Angeles.","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":"Airbnb 2024: From Stays to Local Travel Experiences","_bunyad_layout_style":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Airbnb: From stays to experiences \u2013 The new campaign that\u2019s changing travel - BnBNews<\/title>\n<meta name=\"description\" content=\"Airbnb: From stays to experiences \u2013 The new campaign that\u2019s changing travel - BnBNews -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bnbnews.gr\/en\/otas\/31656\/airbnb-from-stays-to-experiences-the-new-campaign-that-s-changing-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airbnb: From stays to experiences \u2013 The new campaign that\u2019s changing travel -\" \/>\n<meta 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