2024 goes down in the history of short-term rentals in Europe as yet another record-breaking year. Preliminary data from AirDNA also suggests a bright outlook for 2025, with bookings for the February to July period up 18% compared to the same time last year.<\/p>\n
Overnight stays in industry accommodations across the continent reached 440 million, a 17.3% increase compared to 2023.<\/p>\n
The year’s top performers were Northern and Eastern European countries, with over 20% growth in overnight stays. These countries include:<\/p>\n
Greece stood out in 2024 for its increased occupancy rates, with demand growth significantly outpacing supply expansion. Greece recorded a 2.7% increase in occupancy last year, while overnight stays rose by 16%, reaching 14.1 million (up from 12.1 million in 2023).<\/p>\n
Other countries included in this occupancy increase indicator are:<\/p>\n
Occupancy<\/strong> increased by 1.4% year-on-year as demand outstripped supply, but ADR growth slowed to 4.4% due to increased competition.<\/p>\n Europe recorded a particularly strong increase in occupancy in the fall, as strong demand for off-peak months pushed occupancy rates up by more than 2% year-on-year between October and November.<\/p>\n In contrast to the US, where occupancy rates have fallen below 2019 levels, Europe’s rates continued to show resilience. Average occupancy rates in 2024 were 1.6% higher than in 2019.<\/p>\n In total, 1.3 million new listings<\/strong> were added in 2024. Monthly available listings in Europe averaged 3.5 million, a 14.2% increase year-on-year.<\/p>\n Demand showed no signs of slowing down in 2024. This growth was fueled by a resilient labor market, rising wages, and easing inflation, which collectively boosted private consumption and travel demand. Private consumption played a huge role in GDP growth for the year. The European Central Bank forecasts that it will remain a key driver for 2025.<\/p>\n Major music<\/strong> and sporting events<\/strong> brought travelers to cities across Europe. Key events in this category included:<\/p>\n These high-profile events drove STR revenues to new heights, with new and established hosts reaping the benefits of increased demand.<\/p>\n Bookings for the next six months, as mentioned earlier, point to a strong season for European STRs. Bookings for the February to July period are currently up 18% year-on-year.<\/p>\n Bookings for February show a 12% year-on-year increase. However, with Easter returning to April this year, March is seeing weaker booking growth at +5%. In contrast, April is showing a big jump, up 44% year-on-year.<\/p>\n","protected":false},"excerpt":{"rendered":" 2024 goes down in the history of short-term rentals in Europe as yet another record-breaking year. Preliminary data from AirDNA also suggests a bright outlook for 2025, with bookings for the February to July period up 18% compared to the same time last year. Industry performance in Europe in 2024 Overnight stays in industry accommodations<\/p>\n","protected":false},"author":4,"featured_media":24900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[513],"tags":[520,522,523],"class_list":["post-24901","post","type-post","status-publish","format-standard","has-post-thumbnail","category-data-amp-insights","tag-europe-en","tag-airdna-en","tag-greece-en"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"Europe's short-term rental market is booming! 2024 saw record occupancy, with Greece at the forefront. Discover the key trends and what's in store for 2025","_yoast_wpseo_focuskw":null,"_yoast_wpseo_title":"Record-breaking year for short-term rentals in 2024 - Greece on the rise","_bunyad_layout_style":null,"yoast_head":"\n\n
Economic indicators<\/h2>\n
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Trends<\/h2>\n
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2025 Outlook<\/h2>\n