According to a survey by Opodo, a large percentage of German travellers choose their holiday destination with inspiration taken from social media.<\/p>\n
In fact, according to the survey, social media plays a decisive role in 32% of Germans when choosing their holiday destination. The survey also revealed that 52% of 18-24 year olds have already discovered travel destinations through social media and have taken dream holidays there. In contrast, only 12% of the over 65s are influenced by attractive photos and videos on Instagram, TikTok and other social media platforms.<\/p>\n
Interestingly, 24% of German travellers look to share the best moments of their trip online in order to “lock in” their positive memories as a keepsake. Similarly, 38% post from their holidays in order to preserve pleasant travel memories, and 16% said they post online to inspire their followers to discover new and exciting places.<\/p>\n
23% choose to keep their holiday moments completely private and don’t post photos from their holidays online at all,\u00a0 and 5% admit to not posting anything\u00a0 because they don’t actually\u00a0 want their social media followers to know that part of their life.<\/p>\n
32% of holidaymakers don’t mention anything negative on social media even if they had a bad experience, because they want to avoid being labelled “grumpy”.\u00a0 35% don’t mention anything negative because they don’t want to ruin the holiday feeling for others.<\/p>\n
The statistics are based on a survey conducted by OnePoll between April 5th and April 16th 2024. The survey was conducted amongst 9,000 people worldwide, including 1,000 Germans who have taken a holiday abroad in the last five years.<\/p>\n","protected":false},"excerpt":{"rendered":"
According to a survey by Opodo, a large percentage of German travellers choose their holiday destination with inspiration taken from social media. In fact, according to the survey, social media plays a decisive role in 32% of Germans when choosing their holiday destination. The survey also revealed that 52% of 18-24 year olds have already<\/p>\n","protected":false},"author":4,"featured_media":22567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[509],"tags":[562,675],"class_list":["post-22594","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tourism","tag-trends-en","tag-social-media-en"],"_bunyad_layout_template":null,"_bunyad_layout_spacious":null,"_bunyad_sponsor_name":null,"_bunyad_sponsor_logo":null,"_bunyad_sponsor_url":null,"_bunyad_sub_title":null,"_yoast_wpseo_metadesc":"A large percentage of travellers from Germany choose social media as their holiday destination","_yoast_wpseo_focuskw":"social media holidays","_yoast_wpseo_title":"%%title%% %%page%%","_bunyad_layout_style":null,"yoast_head":"\n