Raising the Bar on Vacation Rental Quality with Homes & Villas by Marriott Bonvoy

We often hear the saying, ‘quality over quantity’; but what does it really mean for vacation rentals? And how can your company raise the bar?

While attributes like a clean, well-designed, or luxurious home play into the definition of quality, at Homes & Villas by Marriott Bonvoy we view quality as something more.

We work exclusively with select professional property management companies whom we trust to deliver on the high product and service standards that guests expect of Marriott International in design, cleanliness, safety, reliability and high-end amenities.

To raise the bar on vacation rental quality, three elements are non-negotiable for the entire guest experience: seamlessness, exceptional service, and consistency.

Seamlessness

In today’s world, where booking a trip and checking in can be done in an instant on a mobile device, guests have high expectations for each experience to be seamless.

So how can your company provide a seamless experience?

1. Don’t overcomplicate the process
2. Ensure your homes can be booked instantly
3. Confirm your listing descriptions and amenities are accurate
4. Send a thorough pre-arrival email
5. Provide everyday household items and supplies

Following these steps is essential to raising the bar in vacation rental quality.

Exceptional Service

With 95+ years of trusted hospitality, we know that every guest interaction has a big impact, so providing a high level of service is not only important, but critical. Exceptional service can also turn a negative situation into a positive outcome by applying one of Marriott’s operational methods – the LEARN method.

L is for listen. By listening to the guest, you’re reinforcing that you care what they’ve just experienced.

E is for empathize. Empathy is essential to the LEARN method.

A is for apologize. Apologies are the best way to reiterate that you’re empathetic to their experience.

R is for react. Empower and train your team on how they should react to certain situations.

N is for notify. Notify your team, and the guest, about next steps.

Consistency

What’s Marriott’s “secret sauce” to building and sustaining the loyalty of millions of members around the world and ensuring them a quality experience every stay? Being consistent in everything we offer.

That means quality standards in services such as seamless check-in experiences and guest recognition. It also means quality standards for tangible products ranging from in-room amenities to comfortable linen.

While each one of your vacation rental homes will have a unique look and feel, consistent quality needs to be at the heart of your strategy and everything you offer.

What Homes & Villas by Marriott Bonvoy offers its partners

Partnering with Homes & Villas by Marriott Bonvoy unlocks a world of opportunity for professional property managers.

• Access to a Vast Membership: Tap into our exclusive network of over 200 million Marriott Bonvoy members who book exclusively through Marriott channels.
• High-Quality Bookings: Marriott Bonvoy members value the benefits of our loyalty program. They earn and redeem points for their stays, leading to increased occupancy, longer stays, and higher-quality bookings for your best homes.
• Elevated Brand Association: Benefit from the prestige of the Marriott name. Our world-class reputation in hospitality lends credibility to your business, assuring homeowners and investors of your professionalism, reliability, and commitment to excellence.
• Operational Excellence: Our dedicated teams provide workshops and training sessions, sharing best practices and industry insights to help you enhance your existing operations and elevate the guest experience.
• Dedicated Partner Support: Our dedicated Account Management team is here to assist you with performance optimization, technical support, issue resolution, marketing opportunities, and any other needs that may arise.

Are you a professional property manager with 20 or more homes? Contact us today to explore how a partnership with Homes & Villas by Marriott Bonvoy can elevate your business.